Episodes

  • EP 84. How to Outsmart Your Competition in DTC? Growth Secrets with Daniel Watts from Bark.London
    Oct 30 2023

    How to Outsmart Your Competition in DTC? Growth Secrets with Daniel Watts

    Daniel Watts is the Co-founder of Bark.London, which has been recognized as The Most Impactful Performance Marketing Agency of 2023. They're known for accelerating growth in DTC brands, boasting an impressive portfolio that includes companies like him with a 500% growth rate and Patch Plants with a 71% growth rate. With a team of 25 specialists, they offer a centralized approach to scale brands quickly and profitably. Interestingly, Daniel also has a unique background in hiring, having worked as a niche headhunter, which gives him an edge in the talent aspect of business growth.

    You will get the answers to the following questions:

    1. How to grow my Facebook ads spend and maintain my ROAS at the same time?
    2. How to scale and lower the CPA at the same time?
    3. How to deal with a high level of competition and gain traction with paid ads?


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    Apply as a guest here:  miklos.kovacs@optimonk.com or via ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠.

    YouTube: https://www.youtube.com/@OptiMonkcom

    Strategies and quick wins from agencies that scaled up 8-figure DTC brands

    In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

    Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

    ©2022 OptiMonk International Zrt. All Rights Reserved

    The soundtracks used in this podcast are from Artlist.io.

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    20 mins
  • EP 83. How Can Personalized Unboxing and Proven Engagement Tactics Skyrocket Your Ecommerce Sales? Ben Abbott from Penny Black
    Oct 25 2023

    How Can Personalized Unboxing and Proven Engagement Tactics Skyrocket Your Ecommerce Sales?

    Ben Abbott, Head of Sales at Penny Black, a game-changing platform that empowers ecommerce brands like Bird and Blend, Zooki & Dr Sam's to engage customers with stunning, personalized print inserts the moment they unbox their orders. Before stepping into the world of ecommerce and joining Penny Black, Ben was a part of the financial services realm with prestigious firms like Salesforce and Kantar Media. Penny Black's innovative approach to print marketing offers a unique opportunity to surprise, delight, and drive customer loyalty and repeat purchases.

    1. How can you use personalized handwritten notes to make your brand's unboxing experience unforgettable?
    2. What strategic moves can you make using Penny Black's solution to boost engagement and sales for your ecommerce store?
    3. What success stories can you draw inspiration from? Are there innovative ways brands like yours have used Penny Black to engage their audience?

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    Apply as a guest here:  miklos.kovacs@optimonk.com or via ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠.

    YouTube: https://www.youtube.com/@OptiMonkcom

    Strategies and quick wins from agencies that scaled up 8-figure DTC brands

    In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

    Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

    ©2022 OptiMonk International Zrt. All Rights Reserved

    The soundtracks used in this podcast are from Artlist.io.

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    22 mins
  • EP 82. Are Your Ad Campaigns Optimized for Success? - Rocio Urena from AdPros Digital
    Oct 23 2023

    Are Your Ad Campaigns Optimized for Success?

    Rocio, from Ad Pros Digital, is here to share her deep well of expertise. Having supercharged brands like BeachBody and Rachel Zoe's Box of Style, and with over six years partnering with major social media platforms, she's no stranger to advertising triumphs. Today, with her team, Rocio carves out custom-tailored ad strategies, ensuring even smaller brands don't compromise on results.

    You will get the answers to the following questions:

    1. What strategies are essential for maximizing sign-ups through ads across Instagram, Facebook, and TikTok?
    2. How does the iOS update redefine the game, and why is building your own email list now more crucial than ever?
    3. What separates the best-performing brands from the rest, and how can you mirror their strategies?

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    Apply as a guest here:  miklos.kovacs@optimonk.com or via ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠.

    YouTube: https://www.youtube.com/@OptiMonkcom

    Strategies and quick wins from agencies that scaled up 8-figure DTC brands

    In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

    Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

    ©2022 OptiMonk International Zrt. All Rights Reserved

    The soundtracks used in this podcast are from Artlist.io.


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    22 mins
  • EP 81. How B2B Tactics Can Amplify Your Ecommerce Strategy? - Santiago Melluso from TakeFortyTwo and OneTotem
    Oct 19 2023

    How B2B Tactics Can Amplify Your Ecommerce Strategy?

    Today's guest is Santiago, a Mailchimp expert since its early days and a long-time BigCommerce partner. Leading One Totem, his agency, takefortytwo.com, has carved a niche in delivering innovative ecommerce solutions for clients across the US and UK. Alongside a dynamic team, Santi merges the best of B2B strategies with DTC practices to redefine ecommerce success.

    You will get the answer to the following questions:

    1. How can your ecommerce brand benefit from B2B insights and strategies?
    2. What DTC best practices can you adopt to enhance your customer experience touchpoints?
    3. Why should you consider BigCommerce for your ecommerce platform, and how can it propel your brand's growth?


    ------------------------------------------------------------------------------------

    Apply as a guest here:  miklos.kovacs@optimonk.com or via ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠.

    YouTube: https://www.youtube.com/@OptiMonkcom

    Strategies and quick wins from agencies that scaled up 8-figure DTC brands

    In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

    Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

    ©2022 OptiMonk International Zrt. All Rights Reserved

    The soundtracks used in this podcast are from Artlist.io.


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    24 mins
  • EP 80. Can AI Supercharge Your Ecommerce Game? Unlocking Customization with Matthew Gertner from Salsita
    Oct 16 2023

    Can AI Supercharge Your Ecommerce Game? Unlocking Customization with Matthew Gertner from Salsita


    Today's guest is Matthew Gertner, the CEO of Salsita, a design-driven development service provider specializing in custom 3D configurators. With a portfolio that includes industry giants like eBay and SAP, Salsita has been recognized in the Clutch 1000 list of top global B2B providers. Matthew has a long history in tech; before Salsita, he was a part of major corporations like Yahoo and Mozilla, and co-founded a startup called AllPeers. He's joining us from Prague today.

    You will get the answers to these following questions:

    1. What steps can be taken to provide a personalized e-commerce experience?
    2. How can marketers generate a large amount of personalized content with AI?
    3. What have been the challenges with selling customizable products online, and how can AI help overcome them?


    ------------------------------------------------------------------------------------

    Apply as a guest here:  miklos.kovacs@optimonk.com or via ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠.

    YouTube: https://www.youtube.com/@OptiMonkcom

    Strategies and quick wins from agencies that scaled up 8-figure DTC brands

    In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

    Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

    ©2022 OptiMonk International Zrt. All Rights Reserved

    The soundtracks used in this podcast are from Artlist.io.

    Show More Show Less
    26 mins
  • EP 79. How Are Big Brands Adapting to the DTC Revolution? - Mikko Rekola from Woolman and Ellis
    Oct 9 2023

    Mikko Rekola, Chief Evangelist at Woolman, a leading Shopify Plus agency that's partnered with over 250 D2C brands, including heavy hitters like Mars and Bosch. Mikko is also a seasoned board member and advisor for various D2C brands, a keynote presenter at numerous e-commerce summits, and the innovator of the year award winner in 2022 in Europe with Ellis Insights service, by Shopify.

    You will get the answers to the following questions:

    1. What would be the most challenging things for the DTC brand nowadays?
    2. Why do you think that data is more important than the actual purchase?
    3. How to treat loyal and VIP customers uniquely? Subscriptions and physical events?

    ------------------------------------------------------------------------------------

    Apply as a guest here:  miklos.kovacs@optimonk.com or via ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠.

    YouTube: https://www.youtube.com/@OptiMonkcom

    Strategies and quick wins from agencies that scaled up 8-figure DTC brands

    In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

    Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

    ©2022 OptiMonk International Zrt. All Rights Reserved

    The soundtracks used in this podcast are from Artlist.io.

    Show More Show Less
    23 mins
  • EP 78. How segmentation and personalization would help retention for your DTC wine brand? - Ramin Ramhormozi from SKU Agency
    Sep 11 2023

    How segmentation and personalization would help retention for your DTC wine brand?

    Ramin Ramhormozi is the Co-Founder & Managing Partner of SKU Agency, a firm that has generated millions in revenue for e-commerce clients through specialized email and SMS services. With over 25 years of e-commerce experience under his belt, Ramin has worn many hats - from merchant and consultant to agency owner. As a Klaviyo Gold Master, Ramin hosts The E-commerce Revolution Video Podcast, lending his expertise to businesses around the world.

    In this episode, you'll uncover answers to these pivotal questions:

    1. What are the most effective digital marketing strategies for DTC wine brands to acquire new customers and increase sales?
    2. How can DTC wine brands leverage email marketing to improve customer retention, drive repeat purchases, and foster long-term loyalty?
    3. How can DTC wine brands use personalization and segmentation to better target their audience and engage their customers?


    ------------------------------------------------------------------------------------

    Apply as a guest here:  miklos.kovacs@optimonk.com or via ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠.

    YouTube: https://www.youtube.com/@OptiMonkcom

    Strategies and quick wins from agencies that scaled up 8-figure DTC brands

    In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

    Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

    ©2022 OptiMonk International Zrt. All Rights Reserved

    The soundtracks used in this podcast are from Artlist.io.

    Show More Show Less
    36 mins
  • EP 77. How to Boost Your Ecommerce Business through Effective Personalization and Email Marketing? - George George Kapernaros from YOTCO
    Sep 6 2023

    How to Boost Your Ecommerce Business through Effective Personalization and Email Marketing?

    Leverage expertise from George, an ex-Marketing Director of an 8-figure DTC brand, Reforge member, CXL Instructor, and tutor at Lithuania's leading ad school, Atomic Garden. George is also the founder of YOCTO, an agency that helps wellness brands like Kilo.health, ColonBroom, and Pandia Health grow over the long term.

    In this podcast, you'll get the answers to these questions:

    1. How to segment my list, the right message, the right time, right people?
    2. How did you successfully personalize the content in a way that resonated with the target audience and built trust?
    3. How could you optimize the existing flow of customers to increase conversions and revenue? What are the steps to overview this process?

    BONUS: 8-figure playbook for you: https://yocto.agency/resources


    ------------------------------------------------------------------------------------

    Apply as a guest here:  miklos.kovacs@optimonk.com or via ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠.

    YouTube: https://www.youtube.com/@OptiMonkcom

    Strategies and quick wins from agencies that scaled up 8-figure DTC brands

    In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

    Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

    ©2022 OptiMonk International Zrt. All Rights Reserved

    The soundtracks used in this podcast are from Artlist.io.

    Show More Show Less
    24 mins