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Hoosier Hustle and Heart

Hoosier Hustle and Heart

Written by: West Central Indiana Small Business Development Center
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About this listen

Hoosier Hustle and Heart shines a light on the people, programs, and partnerships strengthening the small business ecosystem of the Wabash Valley. Hosted by Jared Ell, the show blends real-world entrepreneurship, local resources, and practical insight to help business owners move from idea to action. Through conversations with entrepreneurs, community leaders, and support organizations, each episode offers clarity, connection, and momentum. Whether you’re just getting started or scaling what you’ve built, this podcast keeps hustle grounded in heart.

Copyright 2025 All rights reserved.
Economics Leadership Management & Leadership
Episodes
  • Episode 5: The Regional Blueprint - How Collaboration Fuels Growth
    Mar 24 2026

    In this episode of Hoosier Hustle & Heart, we sit down with Josh Alsip, Vice President of Regional Engagement at the West Central Indiana Partnership, to explore the collaborative efforts moving our region forward. Josh shares his journey from the Terre Haute Chamber of Commerce to leading regional talent attraction, emphasizing why "showing up" is the most critical step for any aspiring leader. We discuss the strategic importance of the READI initiative and how intentional partnerships across county lines are transforming West Central Indiana into a destination for growth. This conversation is a deep dive into how small businesses can engage with regional leadership to help shape the future of their communities.

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    32 mins
  • Episode 6: Beyond the Building: The Emporium as a Small Business Incubator
    Mar 23 2026
    In this episode of Hoosier Hustle & Heart, host Jared (West Central Indiana SBDC) talks with Chris Godfrey, owner of the Emporium in Brazil, Indiana, about turning a real estate investment into a “mini mall” incubator built intentionally around synergy, mentorship, and a non-competitive tenant mix. Chris shares how he recruited early interest, underestimated the time required outside his nine-to-five, and applied lessons from Army leadership to stay in the trenches, host roundtables, and solve building-wide challenges like inconsistent hours through events such as “Shop and Stroll.” He explains how feedback and community complaints shaped marketing decisions, why philanthropic giving matters personally and professionally, and his long-term hope that the Emporium stays full, adds gathering spaces like a coffee shop and bookstore, and continues launching businesses into their own brick-and-mortar locations.
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    23 mins
  • Episode 4: Building Community In Rural Indiana - The 51 Bridges Crossfit Story
    Mar 23 2026

    In this episode of Hoosier Hustle & Heart, we sit down with Jen Pendleton of 51 Bridges CrossFit to discuss her inspiring journey of launching a rural business at 51. We dive into the "dual bottom line," exploring how a commitment to community impact and "forging elite health" can drive more sustainability than focusing on the numbers alone. Jen shares candid advice on the power of patience, the reality of cleaning your own toilets as a CEO, and why your personal brand is the ultimate key to customer retention. We also highlight a 1% growth mindset for nutrition and business, alongside shout-outs to several new entrepreneurs making waves in the Wabash Valley. It’s a must-listen for anyone looking to turn a long-simmering dream into a focused, actionable reality.

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    58 mins
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