Something I do constantly in my business and with my clients is auditing messaging to figure out what's actually working and what needs to change.

Because messaging is something you’re always working on, evolving and refining (well you should be).

Now when people are trying to figure out if their messaging is working and doing its job – they often approach it the wrong way.

They look at vanity metrics, they panic when something doesn't work immediately, or they're constantly pivoting because they're bored.

And you might be thinking “woah, that’s me Tahryn…”

But never fear because in today’s episode of the How I Do Content Podcast I'm walking you through my messaging audit process – the same one I use with my private clients and the framework I built for my Micro Messaging students called The Messaging Spell Checker.

Let’s get into it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

messaging audit process, how to audit messaging, messaging audit framework, how to analyse messaging performance, messaging not converting, why my content isn’t getting engagement, messaging strategy for coaches, messaging strategy for service providers, ideal client messaging research, content engagement but no sales, offer positioning strategy, messaging vs marketing metrics, diagnosing messaging problems, desire demand differentiation framework, messaging foundation audit, why my offer feels like a nice to have, how to position an offer as essential, differentiation in online business, sounding generic in marketing, how to stand out in crowded market, messaging for online business owners, messaging evolution strategy, messaging optimisation process, analysing what’s working in content, messaging system for business growth

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So unless you’ve been living under a rock you would know that the start of 2026 has seen 2 of the biggest names in marketing make huge decisions about the future structure of their businesses.

Jenna Kutcher is pausing her chart-topping Goal Digger Podcast after over 900 episodes and 115 million downloads.

And Amy Porterfield is retiring her program Digital Course Academy (DCA) after nearly a decade.

When I started my business 7 years ago, these 2 women were considered the go-to people for online businesses. And fun fact, when I launched this podcast back in 2021 and I hit #1 on the marketing charts in Australia – guess who was #2 + #3? Yep, Jenna + Amy.

Fast forward to now and when they made their announcements it sent shockwaves through the online business community. Some people saw it coming so they weren’t surprised and then some promptly hit the panic button.

Does this mean podcasts are dead?

Should I not bother launching my course?

Is this the end of online business?

For the love of dogs some people need to calm the damn farm – because this doesn’t mean podcasts or online courses are dead. Not even close.

So in today’s episode of the How I Do Content Podcast I’m talking about why you need to stop believing anyone who says a particular marketing strategy is dead. Plus what actually determines whether something will work for YOUR business, and when you should actually quit a strategy.

Let’s get into it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

marketing strategy, Jenna Kutcher, Amy Porterfield, Goal Digger Podcast, are podcasts dead, are podcasts worth it in 2026, is podcasting still effective for business, are online courses dead, do online courses still sell, is selling courses still profitable, Jenna Kutcher podcast ending, Amy Porterfield Digital Course Academy closing, marketing strategies that still work, marketing strategies 2026, best marketing channels for small business, email marketing still effective, does SEO still work, do Meta ads still work, organic social media worth it, content marketing still works, how to choose a marketing strategy, when to stop a marketing strategy, how to know if a marketing strategy is working, podcast ROI for business, course creation ROI, long-term marketing strategies, sustainable marketing strategies, marketing strategy for service based business, marketing strategy for online business, content strategy that converts, why marketing strategies stop working, marketing myths 2026

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

So, every marketer and their dog is currently sharing their "Top Marketing Trends for 2026" lists.

It goes a little something like – AI this, authenticity that, blah blah blah.

And look, I'm not saying those things don't matter but here's what I think everyone's missing…

None of that matters if you don't understand what's happening with your actual humans – your potential clients, your customers, the people you're trying to reach.

You can have the slickest funnel, the best SEO, the perfect Reel strategy BUT if you're fundamentally misreading what people actually want right now, what they're willing to pay for, what makes them trust you or tune you out – you're toast.

So in today’s episode of the How I Do Content Podcast, I’m flipping the script. Forget the marketing trends for a second – let's talk about the consumer behaviour trends.

What's actually shifting in how people make purchase decisions, what they value, what repels them, and what that means for those of us running service-based businesses.

Consumer behaviour was always my favorite (and best) subject at uni so I went full nerd wizard for this one. Not to mention I’m chronically online observing what's happening in comment sections, what people are saying on TikTok, what's actually landing vs what's bombing.

So I’m putting my sacred screen time to use and sharing the 3 big shifts that are going to determine whether your marketing actually works in 2026.

Let's get into it.

WORK WITH ME IN 2026

If you're wondering how you apply these consumer behaviour trends to your business – well you better join Micro Messaging.

We spend 6 months together refining your messaging foundations so you know what to say and why it matters to your dream clients and then put those foundations into action across your entire business.

You get monthly coaching calls, live trainings, daily Slack support, and a clear plan to implement while you learn. This isn't another course you buy and never finish – this is hands-on, high-touch support to make sure your messaging actually gets used.

And if you're listening to this before January 15th – you can join today and lock in 2025 pricing before it goes up.

Sign up now at https://thesocialbolt.com.au/micro-messaging/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

consumer behaviour trends 2026, how people buy in 2026, what drives purchasing decisions 2026, buyer psychology trends, marketing trends 2026, digital marketing strategy 2026, trust-based marketing, building trust online, authentic marketing, AI and consumer trust, content fatigue, audience behaviour shifts, human connection in marketing, relationship marketing, anti-algorithm marketing, owned audience strategy, email list building, community marketing, buying decisions 2026, why people buy, changing customer behaviour, marketing that converts, consumer expectations 2026, authenticity vs automation, personal brand trust, small business marketing 2026, service-based business trends, online buyer journey 2026, customer trust signals, marketing transparency, adapting marketing strategy 2026.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE