Something I do constantly in my business and with my clients is auditing messaging to figure out what's actually working and what needs to change.

Because messaging is something you’re always working on, evolving and refining (well you should be).

Now when people are trying to figure out if their messaging is working and doing its job – they often approach it the wrong way.

They look at vanity metrics, they panic when something doesn't work immediately, or they're constantly pivoting because they're bored.

And you might be thinking “woah, that’s me Tahryn…”

But never fear because in today’s episode of the How I Do Content Podcast I'm walking you through my messaging audit process – the same one I use with my private clients and the framework I built for my Micro Messaging students called The Messaging Spell Checker.

Let’s get into it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

messaging audit process, how to audit messaging, messaging audit framework, how to analyse messaging performance, messaging not converting, why my content isn’t getting engagement, messaging strategy for coaches, messaging strategy for service providers, ideal client messaging research, content engagement but no sales, offer positioning strategy, messaging vs marketing metrics, diagnosing messaging problems, desire demand differentiation framework, messaging foundation audit, why my offer feels like a nice to have, how to position an offer as essential, differentiation in online business, sounding generic in marketing, how to stand out in crowded market, messaging for online business owners, messaging evolution strategy, messaging optimisation process, analysing what’s working in content, messaging system for business growth

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

So unless you’ve been living under a rock you would know that the start of 2026 has seen 2 of the biggest names in marketing make huge decisions about the future structure of their businesses.

Jenna Kutcher is pausing her chart-topping Goal Digger Podcast after over 900 episodes and 115 million downloads.

And Amy Porterfield is retiring her program Digital Course Academy (DCA) after nearly a decade.

When I started my business 7 years ago, these 2 women were considered the go-to people for online businesses. And fun fact, when I launched this podcast back in 2021 and I hit #1 on the marketing charts in Australia – guess who was #2 + #3? Yep, Jenna + Amy.

Fast forward to now and when they made their announcements it sent shockwaves through the online business community. Some people saw it coming so they weren’t surprised and then some promptly hit the panic button.

Does this mean podcasts are dead?

Should I not bother launching my course?

Is this the end of online business?

For the love of dogs some people need to calm the damn farm – because this doesn’t mean podcasts or online courses are dead. Not even close.

So in today’s episode of the How I Do Content Podcast I’m talking about why you need to stop believing anyone who says a particular marketing strategy is dead. Plus what actually determines whether something will work for YOUR business, and when you should actually quit a strategy.

Let’s get into it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

marketing strategy, Jenna Kutcher, Amy Porterfield, Goal Digger Podcast, are podcasts dead, are podcasts worth it in 2026, is podcasting still effective for business, are online courses dead, do online courses still sell, is selling courses still profitable, Jenna Kutcher podcast ending, Amy Porterfield Digital Course Academy closing, marketing strategies that still work, marketing strategies 2026, best marketing channels for small business, email marketing still effective, does SEO still work, do Meta ads still work, organic social media worth it, content marketing still works, how to choose a marketing strategy, when to stop a marketing strategy, how to know if a marketing strategy is working, podcast ROI for business, course creation ROI, long-term marketing strategies, sustainable marketing strategies, marketing strategy for service based business, marketing strategy for online business, content strategy that converts, why marketing strategies stop working, marketing myths 2026

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

So, every marketer and their dog is currently sharing their "Top Marketing Trends for 2026" lists.

It goes a little something like – AI this, authenticity that, blah blah blah.

And look, I'm not saying those things don't matter but here's what I think everyone's missing…

None of that matters if you don't understand what's happening with your actual humans – your potential clients, your customers, the people you're trying to reach.

You can have the slickest funnel, the best SEO, the perfect Reel strategy BUT if you're fundamentally misreading what people actually want right now, what they're willing to pay for, what makes them trust you or tune you out – you're toast.

So in today’s episode of the How I Do Content Podcast, I’m flipping the script. Forget the marketing trends for a second – let's talk about the consumer behaviour trends.

What's actually shifting in how people make purchase decisions, what they value, what repels them, and what that means for those of us running service-based businesses.

Consumer behaviour was always my favorite (and best) subject at uni so I went full nerd wizard for this one. Not to mention I’m chronically online observing what's happening in comment sections, what people are saying on TikTok, what's actually landing vs what's bombing.

So I’m putting my sacred screen time to use and sharing the 3 big shifts that are going to determine whether your marketing actually works in 2026.

Let's get into it.

WORK WITH ME IN 2026

If you're wondering how you apply these consumer behaviour trends to your business – well you better join Micro Messaging.

We spend 6 months together refining your messaging foundations so you know what to say and why it matters to your dream clients and then put those foundations into action across your entire business.

You get monthly coaching calls, live trainings, daily Slack support, and a clear plan to implement while you learn. This isn't another course you buy and never finish – this is hands-on, high-touch support to make sure your messaging actually gets used.

And if you're listening to this before January 15th – you can join today and lock in 2025 pricing before it goes up.

Sign up now at https://thesocialbolt.com.au/micro-messaging/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

consumer behaviour trends 2026, how people buy in 2026, what drives purchasing decisions 2026, buyer psychology trends, marketing trends 2026, digital marketing strategy 2026, trust-based marketing, building trust online, authentic marketing, AI and consumer trust, content fatigue, audience behaviour shifts, human connection in marketing, relationship marketing, anti-algorithm marketing, owned audience strategy, email list building, community marketing, buying decisions 2026, why people buy, changing customer behaviour, marketing that converts, consumer expectations 2026, authenticity vs automation, personal brand trust, small business marketing 2026, service-based business trends, online buyer journey 2026, customer trust signals, marketing transparency, adapting marketing strategy 2026.

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Welcome back to SEASON 6 of the How I Do Content Podcast and of course Happy New Year!

To kick off the new year and the first episode back in 2026 I want to speak to something I notice at this time every single year as business owners return to their business after the Christmas / New Year holiday period.

And as 2026 marks my 7th year in business this is definitely a pattern that plays out on repeat.

The pattern is that people simply just pick up exactly where they left off in 2025.

Which is fine if 2025 worked perfectly for you. But if you're listening to this thinking "I want this year to actually be different" – then we need to talk about what that actually takes.

Because as the saying goes – nothing changes if nothing changes.

You can't do the same things you were doing in 2025 and magically have 2026 turn out differently.

So in today’s episode, I want to walk you through what it actually looks like to make smart, strategic changes in your business at the start of the year.

And I'm going to share how I used one of the hardest 12 months of my life after losing my Ned – as a catalyst to completely transform my business and my signature offer.

So let's dive in.

WORK WITH ME IN 2026

If you're ready to transform your offer, dial in your messaging, and build a business that actually feels good to run – I'd love to support you in 2026.

The best way to work together is inside Micro Messaging.

Over 6 months, we refine your messaging so it actually reflects your magic – and then we put it into action across your entire business. Your content. Your offers. Your lead magnets. Your sales pages. All of it.

Sign up now at https://thesocialbolt.com.au/micro-messaging/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

2026 business strategy, 2026 business planning, business goals 2026, new year business reset, business audit for 2026, how to get different results in business, business pivot strategy, sustainable business growth, offer not selling, signature offer strategy, offer positioning, pricing strategy, messaging strategy, messaging not converting, content not resonating, ideal client messaging, positioning strategy, delivery model, program delivery structure, overdelivering burnout, simplify your offer, too many offers, feast or famine income, launch burnout, business model strategy

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

So here we are – the final episode of the How I Do Content Podcast in 2025.

Can you believe we started this year on Episode 182 and 12 months later closing the year with Episode 230.

And 2025 has been interesting right?!

So before I turn off the mic for the 2025 season, I’m going to use this episode to reflect on the past 12 months.

I’m a big believer that taking the time to reflect on your year actually helps you to evolve and grow each year. It’s something I do EVERY year and find it helpful to close out one chapter and move into the next year ready to drop some sirius magic.

So in today’s episode I’ll share my biggest lessons from 2025, what I’m most proud of and a glimpse into my 2026 vision.

So let’s do this!

WORK WITH ME IN 2026

If working with me in 2026 is something you’ve been thinking about, the best place to do that is inside Micro Messaging.

Right now I’m calling in witches and wizards to start in January.

The perks of signing up before the end of this year are you lock in the current pricing which is going up in January, you also get a bonus 1:1 Spellcraft Session in January to map out your Q1 content, offers, or launch strategy together PLUS a swag of other bonuses.

Sign up now at https://thesocialbolt.com.au/micro-messaging/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

2025 business review, year in review for small business, end of year business reflection, bad year in business lessons, slow year in business, entrepreneur struggles, running a business during hard times, business owner burnout, staying in business when revenue drops, how to stay motivated as an entrepreneur, marketing when business is slow, showing up online consistently, content strategy for small business, email list growth strategies, lead generation for service based businesses, messaging for small business owners, how to improve marketing messaging, how to stand out in a saturated market, AI content marketing, AI generated content problems, authentic marketing strategies, selling without feeling pushy, business planning for 2026, small business goals for the new year

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Look, I'm just going to say it – showing up on camera sometimes feels awkward as hell.

I've been doing this for six years and there are still days where I'd rather do literally anything other than film video content – and I know I'm not alone in this.

But that’s the reality of running a business. And if you want people to actually connect with you and your business, you've got to show your face, use your voice and share your magic.

And I don't mean it needs a perfectly polished, Hollywood-level production. I mean you, being human, sharing your message.

Sure I could tell you to just “show up” and “be authentic” – but that’s not exactly helpful advice when you're sweating through your third take wondering why you can’t get it right.

So I’m calling in the big guns – Chantelle from Pink Sunnies Social.

Chantelle has an incredible background in film, social media, and events that's taken her from London to Los Angeles and back home to Australia. And for over a decade, she's been helping business owners step out of the shadows and actually show up – pink heart-shaped sunglasses and all.

What I love about Chantelle is that she started hiding behind those iconic pink sunnies because she was scared to show her face too. And now? She's creating content that helps other people find that same confidence.

In this episode of the How I Do Content Podcast, we talk about how to actually build confidence on camera even when you’re someone who doesn’t love the spotlight.

So if you've been avoiding making video content – this one's for you.

CONNECT WITH CHANTELLE KERWIN

• Follow Chantelle on Instagram @pinksunniessocial
• Find out more https://pinksunniessocial.com.au/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

camera confidence, how to show up on camera, introvert on camera, video content tips, film industry content secrets, framing your shot, how to film yourself, talking to camera tips, content that converts, personal branding 2026, human-led content, AI vs human content, authenticity in content, how to stand out online, content overwhelm, video practice tips, how to stop feeling awkward on camera, content creation workflow, building confidence on video, storytelling for business, high-quality content tips, why your videos feel awkward, social media video tips, showing your face online, Instagram video tips, algorithm-proof content, content memorability, relatable branding, how to attract ideal clients with video, content that cuts through, avoiding AI slop, voice vs AI clones, viral content myths, vanity metrics truth, engagement drop Instagram, talk-to-camera reels, voiceover alternatives, content repurposing, video messaging clarity, building a personal brand online

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Can you believe that in just over a month we’ll be waving bye bye-bye-bye to 2025 and welcoming in 2026 – that’s wild right?!

I swear to dog we started 2025 like 5 minutes ago – but here we are white knuckling it until the end of the year.

And I don’t know about you, but I’ve already started thinking about and planning what 2026 is going to look like for myself and the business.

This is something I do every year around this time because I know when I prioritise it NOW, this means I can actually switch off over the Christmas / New Year period and rest and recharge…

Knowing that come January, I can dive straight into creating magic without feeling like I’m already 5-steps behind.

You’re setting yourself up for success when you have a plan to guide you. And I know this time of the year is hectic and you’re eye-balling that break – but the most successful people in business aren’t waiting until next year. They’re doing it now.

So in today’s episode of the How I Do Content Podcast, I’m going to take you through my simple and powerful yearly planning process.

It only takes around 30 to 60 minutes AND will set you up for success (with less overwhelm and stress) in 2026.

So let’s get planning!

WORK WITH ME IN 2026

If working with me in 2026 is something you’ve been thinking about, the best place to do that is inside Micro Messaging.

Right now, I’m calling in witches and wizards to start in January.

The price is going up in January, so if you want to lock in 2025 pricing, either jump on the waitlist or be ready when I drop the details in the next week.

https://thesocialbolt.com.au/messaging-waitlist/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

Yearly business planning, 2026 business plan, how to plan 2026, end-of-year business planning, online business planning process, annual planning for entrepreneurs, year-in-review questions, business reflection questions, how to set business goals, 2026 goal setting, business revenue goals, offer suite audit, how to review your offers, pricing increase strategy, when to raise prices, 2026 launch plan, launch planning for online business, marketing plan 2026, content planning 2026, capacity planning for entrepreneurs, time-off planning for business owners, business support team planning, when to hire a VA, when to hire a business coach, business investments 2026, financial review for small business, marketing data review, sales data review, audience growth tracking, conversion rate review, planning for business growth, avoiding overwhelm in business, how to plan your business year, simple business planning process.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Every year it happens.

You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional.

And then by mid-February… you’re right back in reactive mode wondering what the hell happened.

In today’s episode of the How I Do Content Podcast, I’m breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your motivation, organisation, or discipline.

The real reason you slip back into reactive marketing is because your messaging isn’t doing the job it’s supposed to do.

When your messaging is unclear, everything you create becomes guesswork. You default to random acts of marketing, posting whatever pops into your head, filling space, relying on pressure or inspiration, and hoping it magically works.

And without strong messaging, your marketing has no direction – so of course it becomes reactive.

I’m diving into the three specific messaging mistakes keeping you stuck in this pattern: the chaos that happens when you create random content with no intention, the trap of speaking only to your warm audience (and accidentally blocking your own sales pipeline), and the reason people love your content but still don’t take the next step.

These are the patterns pulling you back into reactive mode year after year – and once you see them, you can change them.

If you want 2026 to be the year you finally break out of reactive marketing and step into proactive, intentional messaging that actually attracts, moves, and converts your audience – this episode is your sign to fix your messaging.

CHOOSE YOUR MESSAGING PATHWAY

Pathway 1: Micro Messaging (6 months of wizard-level support)

If you want powerful messaging that consistently attracts and converts your dream clients, join the waitlist to access the 2025 pricing before it increases in January.

https://thesocialbolt.com.au/messaging-waitlist/

Pathway 2: The Messaging Fastrack Intensive

Need your 2026 messaging + launch plan sorted fast? Limited end-of-year spots available, with something extra special for fast action-takers.

https://thesocialbolt.com.au/the-messaging-fasttrack/

TOPICS COVERED IN THIS EPISODE

reactive marketing, marketing consistency, marketing discipline, marketing planning, messaging strategy, business messaging mistakes, random acts of marketing, inconsistent content creation, content strategy for business, warm audience vs cold audience, top-of-funnel messaging, growing your audience online, sales pipeline problems, why my content isn’t converting, audience not buying, content that drives action, creating demand with messaging, improving messaging clarity, how to fix your messaging, why messaging matters in marketing, marketing momentum, content that moves people to buy, breaking reactive marketing habits, proactive marketing strategy, messaging for 2026 business growth, how to attract new leads, blocked sales pipeline, content that converts buyers, marketing direction and messaging, Micro Messaging program, messaging fast-track support.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE