Angie Lee just exited Soul, the CBD gummy brand she started with her brother eight years ago. The idea for her next business hit her at 3 a.m., and now she's building WITTI, an ADHD supplement line made for women.
In this episode we go over why she's betting on a product instead of an online course, and the checklist she'd run before launching anything physical (plus the kind of product she says takes millions up front).
Then we get into the stuff that changes how you show up: the "dead grandma test" that tells you if a habit is really a habit, why she posts at 60% (wait until you feel 100% and you'll post twice a year), and why she thinks humor is what's missing from so much content online.
And since this is a cheat codes kind of conversation, we swap our "problematic cheat codes" too, including learning cult tactics and, yes, my now-husband, the boyfriend who paid my rent for 3 months (we'd only been dating for a month when I asked)
➡️ Your turn!!!! comment the name you like for her comedy course in the comments (Funny on Video? Paid to Be Funny? any other funny name???)
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03:12 Exiting Soul, the brand she started with her brother, and the law that could block online sales
05:00 WITTI: the ADHD supplement line she's building for women, not bros
06:06 Why she's betting on a product over a course, and the $50 million question
11:03 The 3 a.m. idea she ran downstairs to tell her husband
11:47 Thinking about launching a product? The boxes it needs to check first
15:25 Googling "how do you make money off the internet," and the $60 order that started it all
22:06 Building WITTI out loud
46:24 Our problematic cheat codes
About Angie Lee
Angie Lee is a podcaster, speaker, and comedian, and the co-founder and creative director of Soul, the wellness brand she built with her brother Mike. A college and corporate dropout, she started a blog in her dorm room and is now the "queen of the BabyGrandmas," a community she also calls her squirrely girlies: women "whose brain moves fast, feels deep, and refuses to play small." She hosts The Angie Lee Show, where she talks about "the realities and hilarities of entrepreneurship & womanhood," and she's now building WITTI, an ADHD supplement line made for women.
Connect with Angie
👍 Instagram: @angieleeshow
🔗 angielee.com/
Stay connected with me
📧 Contact: courtney@smoothmedia.co
👍 Instagram: @builtinpublicpod
👍 Instagram: @courtlynnjohnson
💼 LinkedIn: Courtney Johnson
🎶 TikTok: @courtney..johnson