A holiday greeting that goes out on time starts with one person who owns the project and a team willing to plan earlier than feels necessary. In this episode of "Spill the Ink," host Michelle Calcote King talks with Jessi Bruton, group creative director at Reputation Ink, about how law firms, AEC firms and other professional services firms can trade the annual December dash for a plan that works. Jessi explains how to choose the best medium for your message, how to brief a designer on tone instead of tactics and why feedback works best when it explains the why. She also covers mailing list cleanup, production time after approval and where holiday marketing is heading.

• Why you should start planning earlier than you think

• Why one person should own the project and how to keep the review team small

• How to choose between print and digital based on your brand and your relationships

• How to brief a designer on tone and give feedback that explains the why

• How to keep list cleanup and production from derailing your schedule

Jessi Bruton is group creative director at Reputation Ink. An award-winning creative director with two decades of experience in graphic design and brand strategy, she has earned recognition for her visual storytelling from the American Advertising Federation, HSMAI and AIGA Jacksonville. She is also an award-winning podcast host, a certified Scrum master and a performance-minded creative thinker with a passion for testing and data metrics. Jessi has crafted branding, design and messaging for national and international brands, including Omni Hotels & Resorts, HomeVestors, Morocco World News and Brightway Insurance, along with challenger and regional brands.

• Follow Reputation Ink on LinkedIn, Facebook and Instagram

• Connect with Jessi Bruton on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.