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Huge Transformations

Huge Transformations

Written by: The Huge
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 Welcome to the Huge Transformations Podcast—your go-to source for building a thriving, profitable home service business! Hosted by Sid Graef from Montana, Gabe Torres from Nashville and Sheila Smeltzer from North Carolina, this show is all about real talk with real business owners. We dive deep with industry leaders who have built 7- and 8-figure home service companies and are eager to share their hard-earned wisdom. No fake gurus here—just straight-up insights from entrepreneurs who’ve been in the trenches. Every episode is packed with 100% real-world experience and 0% theory. Expect unfiltered conversations about the wins, the setbacks, and everything in between. Our guests reveal the costly mistakes to avoid and the strategies that actually work, giving you the tools to transform your business into something extraordinary. Ready to take your home service business to the next level? Let’s dive in!Copyright 2025 All rights reserved. Economics
Episodes
  • 30: The Aaron Harper Episode

    30: The Aaron Harper Episode
    Dec 10 2025
    On this episode of the Huge Transformations Podcast, host Sid Graef sits down with Aaron Harper, founder of Rolling Suds Power Washing, to unpack what it really takes to build a scalable, coast-to-coast service business—without burning out or selling hype. Aaron walks through his journey from Hollywood talent agencies (working around names like Will Smith and Jesse Eisenberg) to B2B sales, and eventually into franchise development—helping grow service brands by hundreds of units before launching Rolling Suds. He shares how he walked away from a near seven-figure “dream job” offer while his wife was six months pregnant so he could start his own franchise brand from scratch, raise capital for the first time, and acquire Rolling Suds. Resources: The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Huge Foundations Facebook Group Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef outta Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Hello my friends, it's Sid Graef. This is the Huge Transformation podcast. Thanks for joining me today 'cause we've got a great conversation with Aaron Harper. Who is Aaron Harper? Aaron is the founder and was the CEO until he hired a new CEO of rolling SUDS power washing. And that is the nation's first coast to coast power washing franchise. And you're like franchise. We're a bunch of solo business owners. You're gonna learn a ton from Aaron and how deliberate. And thoughtful. They have been in developing a franchise brand for power washing and really helping raise the level in the industry across the board. So we had a great time on this. We talk about a lot of stuff. There's a lot of resources that are mentioned, book books and podcasts and concepts and all of that. All of that's gonna be in the show notes. You can learn, you can check it out there. Um, but with that, please join me in this conversation with Aaron Harper and get to know my new friend and yours, Aaron Harper. Welcome to the Huge Transformations podcast, everybody is your listening. Uh, the Huge Transformation podcast is all about the journey, the journey of a business person, entrepreneur, usually in home services, but where they started and how they became successful and some of the challenges along the way. And I'm really excited I've got Aaron Harper on with us today. And as your, your name tag says Aaron, founder of Rolling Suds. First of all, thanks for being on the show with me today. Thanks for having me. I'm excited to get, uh, get to know you and, and talk about, uh, talk about all the stuff that we're gonna talk about. Yeah, a hundred percent. So I've got like 4,000 questions for you, but, uh, a little bit of background for you is not for you about you. So you grew up in California, you were a skater, surfer kid, got into, uh, looked like you wanted to get into the film industry and as an agent. Mm-hmm. And then somehow transitioned out of that and started working as an employee and a franchise, carpet cleaning franchise, and then kind moved up the ranks and then, uh, there's a whole lot more to the story. One thing that I, I can't wait to, we'll do it a little bit later, but you and I share something in common that is so obscure. It's like one in 10 million. I was shocked when I saw it. Not in what, just in some of the homework. Um, which, which might be fun for us to discuss a little bit, but how did you go from the. Skater kid to arts and entertainment, wanna be an agent and to get into franchising, like, tell us the backstory. I'll dig in a little bit more as we go. Yeah. So, um, you know, I, I, I, I grew up, uh, in Southern California, you know, my grandfather was really into film. I was really into film. I studied film. I saw Entourage, thought I wanted to be Ari Gold, except just a little bit nicer. Um, and, um, and, and then, you know, kind of put that, put that goal in my mind to, to do that. Um, left college, ended up having an internship, working for, you know, a, a, a producer, um, ...
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    1 hr and 10 mins
  • 29: The Matthew Efrid Episode

    29: The Matthew Efrid Episode
    Dec 3 2025
    In this episode of The Huge Transformations Podcast, Sid Graef sits down with entrepreneur and franchise builder Matthew Efford, founder of Lighting Pros and multi-location operator of Mosquito Joe. Matthew opens up about scaling from a small, grinding startup to a multi-location enterprise by building strong leadership, clarifying roles, and designing a business that supports, rather than consumes his life. After the heartbreaking loss of his son in 2020, Matthew completely restructured how he works. He shifted from 100+ hour weeks to a life centered around faith, family, and intentional leadership. During this conversation, he shares the systems and mindset that helped him build businesses that run without him, allowing his family to travel over 150 days per year while his teams continue to thrive. Resources: Lighting Pros Franchise Notebook LM Mosquito Joe Two Second Lean Lighting Pros The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook Group – Huge Foundations Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Hey, my friends, it's Sid over here at the Huge Transformations podcast. Thanks for joining us this afternoon or today, whatever time it is when you're listening. We've got a great conversation today with Matthew Efford. Matthew Efford has, um, lighting Pros down in Georgia. They've got multiple locations, couple franchise locations. He also runs a Mosquito Joe's operation. But more than that, he's a man of purpose and when you get to meet him and get to know him, you're gonna love how he has redirected his business and his life to support the things that he values in both, which for him, his faith, family, and business. A lot of us say that, but we usually put business first. So get ready for a great conversation and a ton of learning and insight. From my friend and soon to be yours, Matthew Eer. Hey everybody, it's Sid Graff and this is The Huge Transformations podcast. And today our guest is Matthew Eer. Uh, Matthew has got Lighting Pros down in Georgia, is that right? That's correct, course. 'cause you're the mighty Bulldog fan. That's right. Go dogs. Yeah. As well as, uh, was it last year your company was a top in the top 100? I think you replaced number 10. Yeah. Top 10. Yeah. Top 10 of the fastest growing, uh, businesses founded or managed by new JL? Yeah. That's pretty cool. 'cause uh, university of Georgia is no slouch as far as alumni and alumni business owners. Congrats. We, we've been very blessed. Um, it, it, it is foremost God's blessing on our business and then the amazing team that we have and also we've got some incredible customers that, that have supported us from early on, even when we didn't really know what we're doing. They're very gracious. We, we try to do a really good job s the way you wanna be treated. It's one of our core values. So yeah, it, it is been a lot of fun. Yeah. That's wonderful. Um, so we, we'll, we'll start here, uh, without giving the like large introduction, background, 'cause we'll pick all that up, but Sure. When you and I, uh, talked before the huge convention and then not long after, you and your family had just been kind of, I call it the epic road trip you had had committed to spending more time with your family and making memories with your kids. And how long were you guys on the road? Yeah, so, um, we were on the road, we were on the roof for a 45 day stint. Um, and then we, before that we basically, we were gone for two weeks, home for a week, gone for 45 days, home for two weeks, gone for three weeks, home for a week. Going for a week. We we're just kind of on and off the road a bunch. And, um, we will have traveled 120 something days, something like that, 150 days this year by the end of the year. Okay. So, and I'm gonna loop this together. So you have lighting pros, you do holiday lighting, you do landscape lighting. You do permanent lighting. So my assumption was this, oh,...
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    1 hr and 1 min
  • 27: Dan Givon Live

    27: Dan Givon Live
    Sep 1 2025
    In this episode of The Huge Transformations Podcast, host Sid Graef sits down with Dan Gibbons, co-founder of Shine Window Cleaning in Toronto, Canada. Dan shares his journey from a college student in a painting program to bootstrapping Shine with his partner and growing it from zero to $6 million in under seven years. The conversation explores Dan’s entrepreneurial roots—from shoveling driveways as a teenager to knocking doors in the freezing Canadian winter—and how those lessons shaped his approach to growth. Dan reveals the systems, partnerships, and mindset shifts that fueled Shine’s rapid rise, including a strong reliance on door-to-door sales early on, transitioning into digital advertising, and focusing on dense local market penetration rather than premature expansion. Listeners will gain insight into the realities of scaling a service business, including the importance of delegation (not abdication), the role of mentorship, why belief and resilience matter more than “hacks,” and how to prepare for the leap from owner-operator to true business leader. Resources: Renewal by Andersen The Huge Insider newsletter The Huge Insider podcast downloadable action guide The Huge Mastermind info page Transcript: got it — here’s your transcript split by speaker, fully unabridged (no edits to wording or punctuation). SID:  Hello everyone. Welcome to the Huge Transformations podcast. I’m Sid Graff outta Montana. GABE: I’m Gabe Torres here in Nashville, Tennessee. SHEILA: And I’m Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. HOST: Yep. No fake gurus on this show. Just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. HOST: Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let’s dive in. SID: Hey my friend. Welcome back to the Huge Transformations podcast. This is Sy, and today’s episode is gonna be a ton of fun, and here’s why. My friend Dan Gibbons. Whom I met at the huge convention last year, introduced us to our keynote speaker this year. But he’s got a really interesting backstory from a college kid that worked with a painting company to getting a wild haired idea with he and his girlfriend said, we should start our own window cleaning company in Toronto. SID: So. Normally when someone starts their own window cleaning company, they struggle and stress and they grow nice and slow, and it takes a few years to get to a half a million or whatever. They did a half a million their first year, a million their second year, and then they’ve continued the growth of a million dollars additional revenue every single year they’ve been in business. SID: So they went from zero to 6 million in under seven years, and I want you to listen in on this conversation and find out and understand how they did it. Because it’s not normal. Dan’s very generous. He’s got a lot of energy and we kind of bounce around all over the place. I hope you enjoyed this conversation as much as I did, and I hope you learn as much from it as I did. SID: Also, thanks for joining us on the Huge Transformation Show. Please meet Dan given and thanks for joining us at Sid g Graff and this is a huge transformation podcast and it’s rare when we get to do it live and in person. Usually it’s on Zoom, all stuff. But today we’ve got Dan given with this Dan. Check out the hat, look at that camera over there. SID: Shine window cleaning in Canada. And, uh, Dan, you’ve got a, you’ve got a fast growing window cleaning operation in Toronto, right? DAN: Yep. SID: Yeah. Tell, tell us a little bit about like, well, when did you start? DAN: Um, I started Shine, uh, we started shine seven years ago, so this is year seven. Uh, but I’ve been in, in the game, so to speak, for about just over a decade now. DAN: I started in, in university doing like a student painting program, and then I realized I could go out on my own. And here we are. SID: Do you know anybody else that start with you in that student painting thing? Did they go out on their own? Do you know anybody else that started their own painting? DAN: Um, it’s an interesting program because, uh, when you go into it, you’re, you’re a bunch of students. DAN: There’s like 200 students across Canada doing it. And, ...
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    48 mins
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