Episodes

  • 32: The Molly Moran Episode
    Feb 9 2026
    On this episode of the Huge Transformations Podcast, host Sid Graef sits down with Molly Moran, founder of green sweep, an eco-friendly house cleaning company in Albuquerque, New Mexico that she built from cleaning toilets herself to a multi–seven-figure business with 35+ employees. Molly shares how a real-life asthma-triggering cleaning experience led to her “green” positioning, and how her original dream (inspired by The 4-Hour Workweek) evolved into building a company designed for profit, impact, and freedom. Molly breaks down the moves that helped her scale: staying focused instead of chasing extra services, investing aggressively in marketing + recruiting, and constantly pressure-testing pricing to support better wages and a more professional customer experience. She also talks leadership—why shifting from “managing” to coaching your team creates better outcomes—and how Profit First became a turning point in escaping “entrepreneurial poverty.” Finally, Molly previews CleanCon in Indianapolis (a residential-only conference built around connection, innovation, and education) and shares the real challenge she’s working through now: protecting space and energy while operating at a higher level across multiple businesses. Show Notes: Molly Moran The LIVE BRIGHT Show Molly Moran on Instagram The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Huge Foundations Facebook Group The Huge Convention Transcript: Sid Graef: Hello everyone. Welcome to the Huge Transformations podcast. I’m Sid Graef outta Montana. Gabe Torres: I’m Gabe Torres here in Nashville, Tennessee. Sheila Smeltzer: And I’m Sheila Smeltzer from North Carolina. We are your hosts and guides through the landscape of growing a successful home service business. Sid Graef: We do this by interviewing the best home service business builders in the industry—folks that have already built seven- and eight-figure businesses and they want to help you succeed. Gabe Torres: Yep. No fake gurus on this show, just real-life owners that have been in the trenches and can help show you the way to grow profitably. Sheila Smeltzer: We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Sid Graef: Thanks for joining us on the wild journey of entrepreneurship. Let’s dive in. Sid Graef: Hey everybody, it’s Sid with the Huge Transformations podcast, and today we’ve got a really great interview episode and conversation with my friend Molly Moran. Molly Moran runs a significant—uh—house… I can’t talk today, but I think you’ll get the point. She’s got a house cleaning company in Albuquerque, New Mexico. She grew it from scratch, from cleaning toilets to a robust multi–seven-figure business with 35 employees. She’s got her own podcast, The Live Bright Show. She has a coaching and training program called Live Bright, and she’s hosting an event. She runs marathons, and she’s got two really cool dogs. But you’re gonna enjoy our conversation ’cause it’s filled with insights and advice that she got early on and transformed the way she operated her business. So with that, I hope you enjoy the conversation with Molly as much as I did. Thanks for joining us today. Sid Graef: Hey everybody. Thanks for joining us on the Huge Transformations show. I’m Sid, and today’s guest is Molly Moran—and you are gonna have, I hope you have as much fun as I am. Molly, how are you? I’ve got a little introduction for you, but first, how you doing? Thanks for being on the show. Molly Moran: I’m great. I’m so happy to be here, Sid. Thanks for having me. Sid Graef: Cool. And I love your headshot. It just says “Bright” at the front and it shows like, “Let’s live bright.” So for those of you that have never met or heard of Molly—Molly’s from Albuquerque, New Mexico. Can you spell that for me please? Molly Moran: Oh, like for real? No. Sid Graef: The founder of green sweep, which is a substantial eco-friendly house cleaning business in Albuquerque. You host The Live Bright Show and you have the Live Bright community and you coach people and help them. And this speaks to me so—Molly, you help people make more money, have more fun, and have more freedom. And I am a freedom hound. That’s my biggest motivator. And fun comes right after that. And money is third, but still important. So we’re gonna talk about that some. And this year you and a handful of friends are hosting a live conference, a get-together in— is it Indianapolis? Molly Moran: It is, yes. Indianapolis, in March, called CleanCon...
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    52 mins
  • 31: The Patrick Clark Episode
    Feb 5 2026
    In this episode, host Sid Graef sits down with Pat Clark, a longtime leader in the home service industry and the co-founder behind Bright Brothers Power Washing. Pat shares a raw, scrappy origin story—starting in the 2008 recession, sleeping in a van to attend training, and grinding through the first few years on “rice and beans”—before learning how mentorship, marketing, and relentless execution can turn a struggling operator into a true business builder. Pat breaks down the real turning points: hiring office support and salespeople (even before he felt ready), building systems by borrowing and adapting proven frameworks, and learning painful lessons around leadership, accountability, and hiring standards (including why background checks became non-negotiable). Sid and Pat also dig into Pat’s sales philosophy—why he strongly prefers in-person estimates, how communication becomes a competitive advantage, and how a simple, repeatable sales process can help franchisees win even when competitors undercut pricing. Finally, Pat explains the leap into franchising with Bright Brothers—why they chose to build a brand from scratch, what it took to handle franchise compliance and documentation, and how partnering with Contractor Nation accelerated the entire roadmap. The episode closes on mindset shifts that matter for any operator trying to scale: moving from scarcity to abundance, letting go of fear around money, and learning to grow faster by partnering with people who already built what you’re trying to build. Resources: Bright Brothers / Contractor Nation Ecosystem Bright Brothers Bright Brothers Franchise Opportunities Contractor Nation Prōfectus Sales Program (Contractor Nation) Books: Profit First EOS (Entrepreneurial Operating System) Connect with The Huge: The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook Group Transcript Sid Graef: This is— they’re trying to plow the interstate there. I-35 goes right through Austin and they had… they just had two front-end loaders pushing down the interstate. I’m like, okay, that’s like, work with what you got. But that’s right. That’s a tough day. That’s a tough day. Yeah. Um, I used to live in Austin years ago. That’s where I went to school and there was an ice storm—caught ice storm once—and it… I mean it’s like… you know, the whole state shuts down. Put ice—everything shuts down. And I like… I walked to work. It was not a big deal. Wasn’t that cold, but it was so much fun. Be at work. I worked at Four Seasons Hotel at the time and all the guests that were there just kinda locked down and nobody could get to and from work. So there we had a skeleton crew for three days who got to stay in a fancy hotel. I was like, nice. Wow, this is awesome. But anyway… well, cool. Well, let me—lemme do an official start. Hey everybody, this is Sid Graef and welcome to the Huge Transformations podcast. My guest today is Pat Clark, as you can see. And Pat’s been part of the home service industry for a very long time—been a leader in the industry as well. Right now you’ve got Bright Brothers power washing, and it’s… you have your own location, it’s a franchise as well. You started with Precision Pro Wash, you developed Sales Boost, and now you’re franchising. So it’s a pretty big journey and I want to dig into it and learn about how you got started in business and literally—how did you start in home service business? And why… why would you do such a thing? Pat Clark: Yeah. So I do— I will correct you just a little bit there, Sid. So I don’t actually own my own location, which is amazing. And there’s a whole reason behind that, which we’ll get into. But no, home services, man, is my passion. It really is. Like, I got in out of necessity. I was 20 years old. I remember going to my first event— it was back in, shoot… 2008. And I literally— me and my wife slept in our van to go to a two-day event, ’cause I couldn’t afford the hotel, but I was like, hell or high water, man, we’re gonna make this business work. Right on. And so yeah, I slept… learned about non-pressure roof cleaning. Crazy, right? And just dove in. I went on the internet. Back then, we didn’t have YouTube. We didn’t have Facebook like we do today, right? It was forums. So 20-plus years ago, right? Like I’m on The Grime Scene and, you know, I’ll mention some names. And these guys were like, the OG, right? But OG boards, and I was researching roof cleaning, exterior cleaning, new construction, and so… You know, I went in full-time and it was hard, don’t get me wrong. Like the first three to four years was very difficult for us. Rice and beans in the wintertime. You know what I mean? Learning marketing, learning all that. And then I got a business coach, AC Laier. The man, ...
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    1 hr and 2 mins
  • 30: The Aaron Harper Episode
    Dec 10 2025
    On this episode of the Huge Transformations Podcast, host Sid Graef sits down with Aaron Harper, founder of Rolling Suds Power Washing, to unpack what it really takes to build a scalable, coast-to-coast service business—without burning out or selling hype. Aaron walks through his journey from Hollywood talent agencies (working around names like Will Smith and Jesse Eisenberg) to B2B sales, and eventually into franchise development—helping grow service brands by hundreds of units before launching Rolling Suds. He shares how he walked away from a near seven-figure “dream job” offer while his wife was six months pregnant so he could start his own franchise brand from scratch, raise capital for the first time, and acquire Rolling Suds. Resources: The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Huge Foundations Facebook Group Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef outta Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Hello my friends, it's Sid Graef. This is the Huge Transformation podcast. Thanks for joining me today 'cause we've got a great conversation with Aaron Harper. Who is Aaron Harper? Aaron is the founder and was the CEO until he hired a new CEO of rolling SUDS power washing. And that is the nation's first coast to coast power washing franchise. And you're like franchise. We're a bunch of solo business owners. You're gonna learn a ton from Aaron and how deliberate. And thoughtful. They have been in developing a franchise brand for power washing and really helping raise the level in the industry across the board. So we had a great time on this. We talk about a lot of stuff. There's a lot of resources that are mentioned, book books and podcasts and concepts and all of that. All of that's gonna be in the show notes. You can learn, you can check it out there. Um, but with that, please join me in this conversation with Aaron Harper and get to know my new friend and yours, Aaron Harper. Welcome to the Huge Transformations podcast, everybody is your listening. Uh, the Huge Transformation podcast is all about the journey, the journey of a business person, entrepreneur, usually in home services, but where they started and how they became successful and some of the challenges along the way. And I'm really excited I've got Aaron Harper on with us today. And as your, your name tag says Aaron, founder of Rolling Suds. First of all, thanks for being on the show with me today. Thanks for having me. I'm excited to get, uh, get to know you and, and talk about, uh, talk about all the stuff that we're gonna talk about. Yeah, a hundred percent. So I've got like 4,000 questions for you, but, uh, a little bit of background for you is not for you about you. So you grew up in California, you were a skater, surfer kid, got into, uh, looked like you wanted to get into the film industry and as an agent. Mm-hmm. And then somehow transitioned out of that and started working as an employee and a franchise, carpet cleaning franchise, and then kind moved up the ranks and then, uh, there's a whole lot more to the story. One thing that I, I can't wait to, we'll do it a little bit later, but you and I share something in common that is so obscure. It's like one in 10 million. I was shocked when I saw it. Not in what, just in some of the homework. Um, which, which might be fun for us to discuss a little bit, but how did you go from the. Skater kid to arts and entertainment, wanna be an agent and to get into franchising, like, tell us the backstory. I'll dig in a little bit more as we go. Yeah. So, um, you know, I, I, I, I grew up, uh, in Southern California, you know, my grandfather was really into film. I was really into film. I studied film. I saw Entourage, thought I wanted to be Ari Gold, except just a little bit nicer. Um, and, um, and, and then, you know, kind of put that, put that goal in my mind to, to do that. Um, left college, ended up having an internship, working for, you know, a, a, a producer, um, ...
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    1 hr and 10 mins
  • 29: The Matthew Efrid Episode
    Dec 3 2025
    In this episode of The Huge Transformations Podcast, Sid Graef sits down with entrepreneur and franchise builder Matthew Efford, founder of Lighting Pros and multi-location operator of Mosquito Joe. Matthew opens up about scaling from a small, grinding startup to a multi-location enterprise by building strong leadership, clarifying roles, and designing a business that supports, rather than consumes his life. After the heartbreaking loss of his son in 2020, Matthew completely restructured how he works. He shifted from 100+ hour weeks to a life centered around faith, family, and intentional leadership. During this conversation, he shares the systems and mindset that helped him build businesses that run without him, allowing his family to travel over 150 days per year while his teams continue to thrive. Resources: Lighting Pros Franchise Notebook LM Mosquito Joe Two Second Lean Lighting Pros The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook Group – Huge Foundations Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Hey, my friends, it's Sid over here at the Huge Transformations podcast. Thanks for joining us this afternoon or today, whatever time it is when you're listening. We've got a great conversation today with Matthew Efford. Matthew Efford has, um, lighting Pros down in Georgia. They've got multiple locations, couple franchise locations. He also runs a Mosquito Joe's operation. But more than that, he's a man of purpose and when you get to meet him and get to know him, you're gonna love how he has redirected his business and his life to support the things that he values in both, which for him, his faith, family, and business. A lot of us say that, but we usually put business first. So get ready for a great conversation and a ton of learning and insight. From my friend and soon to be yours, Matthew Eer. Hey everybody, it's Sid Graff and this is The Huge Transformations podcast. And today our guest is Matthew Eer. Uh, Matthew has got Lighting Pros down in Georgia, is that right? That's correct, course. 'cause you're the mighty Bulldog fan. That's right. Go dogs. Yeah. As well as, uh, was it last year your company was a top in the top 100? I think you replaced number 10. Yeah. Top 10. Yeah. Top 10 of the fastest growing, uh, businesses founded or managed by new JL? Yeah. That's pretty cool. 'cause uh, university of Georgia is no slouch as far as alumni and alumni business owners. Congrats. We, we've been very blessed. Um, it, it, it is foremost God's blessing on our business and then the amazing team that we have and also we've got some incredible customers that, that have supported us from early on, even when we didn't really know what we're doing. They're very gracious. We, we try to do a really good job s the way you wanna be treated. It's one of our core values. So yeah, it, it is been a lot of fun. Yeah. That's wonderful. Um, so we, we'll, we'll start here, uh, without giving the like large introduction, background, 'cause we'll pick all that up, but Sure. When you and I, uh, talked before the huge convention and then not long after, you and your family had just been kind of, I call it the epic road trip you had had committed to spending more time with your family and making memories with your kids. And how long were you guys on the road? Yeah, so, um, we were on the road, we were on the roof for a 45 day stint. Um, and then we, before that we basically, we were gone for two weeks, home for a week, gone for 45 days, home for two weeks, gone for three weeks, home for a week. Going for a week. We we're just kind of on and off the road a bunch. And, um, we will have traveled 120 something days, something like that, 150 days this year by the end of the year. Okay. So, and I'm gonna loop this together. So you have lighting pros, you do holiday lighting, you do landscape lighting. You do permanent lighting. So my assumption was this, oh,...
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    1 hr and 1 min
  • 27: Dan Givon Live
    Sep 1 2025
    In this episode of The Huge Transformations Podcast, host Sid Graef sits down with Dan Gibbons, co-founder of Shine Window Cleaning in Toronto, Canada. Dan shares his journey from a college student in a painting program to bootstrapping Shine with his partner and growing it from zero to $6 million in under seven years. The conversation explores Dan’s entrepreneurial roots—from shoveling driveways as a teenager to knocking doors in the freezing Canadian winter—and how those lessons shaped his approach to growth. Dan reveals the systems, partnerships, and mindset shifts that fueled Shine’s rapid rise, including a strong reliance on door-to-door sales early on, transitioning into digital advertising, and focusing on dense local market penetration rather than premature expansion. Listeners will gain insight into the realities of scaling a service business, including the importance of delegation (not abdication), the role of mentorship, why belief and resilience matter more than “hacks,” and how to prepare for the leap from owner-operator to true business leader. Resources: Renewal by Andersen The Huge Insider newsletter The Huge Insider podcast downloadable action guide The Huge Mastermind info page Transcript: got it — here’s your transcript split by speaker, fully unabridged (no edits to wording or punctuation). SID:  Hello everyone. Welcome to the Huge Transformations podcast. I’m Sid Graff outta Montana. GABE: I’m Gabe Torres here in Nashville, Tennessee. SHEILA: And I’m Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. HOST: Yep. No fake gurus on this show. Just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. HOST: Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let’s dive in. SID: Hey my friend. Welcome back to the Huge Transformations podcast. This is Sy, and today’s episode is gonna be a ton of fun, and here’s why. My friend Dan Gibbons. Whom I met at the huge convention last year, introduced us to our keynote speaker this year. But he’s got a really interesting backstory from a college kid that worked with a painting company to getting a wild haired idea with he and his girlfriend said, we should start our own window cleaning company in Toronto. SID: So. Normally when someone starts their own window cleaning company, they struggle and stress and they grow nice and slow, and it takes a few years to get to a half a million or whatever. They did a half a million their first year, a million their second year, and then they’ve continued the growth of a million dollars additional revenue every single year they’ve been in business. SID: So they went from zero to 6 million in under seven years, and I want you to listen in on this conversation and find out and understand how they did it. Because it’s not normal. Dan’s very generous. He’s got a lot of energy and we kind of bounce around all over the place. I hope you enjoyed this conversation as much as I did, and I hope you learn as much from it as I did. SID: Also, thanks for joining us on the Huge Transformation Show. Please meet Dan given and thanks for joining us at Sid g Graff and this is a huge transformation podcast and it’s rare when we get to do it live and in person. Usually it’s on Zoom, all stuff. But today we’ve got Dan given with this Dan. Check out the hat, look at that camera over there. SID: Shine window cleaning in Canada. And, uh, Dan, you’ve got a, you’ve got a fast growing window cleaning operation in Toronto, right? DAN: Yep. SID: Yeah. Tell, tell us a little bit about like, well, when did you start? DAN: Um, I started Shine, uh, we started shine seven years ago, so this is year seven. Uh, but I’ve been in, in the game, so to speak, for about just over a decade now. DAN: I started in, in university doing like a student painting program, and then I realized I could go out on my own. And here we are. SID: Do you know anybody else that start with you in that student painting thing? Did they go out on their own? Do you know anybody else that started their own painting? DAN: Um, it’s an interesting program because, uh, when you go into it, you’re, you’re a bunch of students. DAN: There’s like 200 students across Canada doing it. And, ...
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    48 mins
  • 26: Brian Gottlieb Live Interview
    Aug 26 2025
    In this episode of The Huge Transformations Podcast, Sid Graef sits down with keynote speaker and industry icon Brian Gottlieb, the founder of Tundraland Remodeling and author of Beyond the Hammer. Recorded live at The Huge Convention, this conversation pulls back the curtain on how Brian scaled a $3,000 startup into a $150M powerhouse in just 12 years. Brian shares how execution—not ideas—is what drives success, the importance of building aligned teams, and how inspiration became the rocket fuel behind his leadership style. He digs into pivotal moments, like launching his own home show to outmaneuver competitors, turning old windows into community art projects, and creating marketing campaigns that made customers co-producers in the brand. Listeners will walk away with practical wisdom on execution, leadership, and scaling—along with powerful reminders that culture matters, discipline drives profit, and belief is transferable. Whether you’re a home service entrepreneur or a marketer hungry for growth insights, this episode delivers high-level strategies grounded in real-world experience. Guest: Brian Gottlieb – Founder of Tundraland Remodeling, author of Beyond the Hammer LinkedIn Resources Beyond the Hammer by Brian Gottlieb Renewal by Andersen The Huge Insider newsletter The Huge Insider podcast downloadable action guide The Huge Mastermind info page The Huge Convention Facebook Community Transcript: Sid Graef: Hello everyone. Welcome to the Huge Transformations podcast. I’m Sid Graef outta Montana. Gabe Torres: I’m Gabe Torres here in Nashville, Tennessee. Sheila Smeltzer: And I’m Sheila Smeltzer from North Carolina. We are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry—folks that have already built seven- and eight-figure businesses—and they want to help you succeed. Gabe Torres: Yep. No fake gurus on this show. Just real-life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Sheila Smeltzer: Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild journey of entrepreneurship. Let’s dive in. Sid Graef: Hey, my friends, this is Sid with the Huge Transformations podcast, and this is a really exciting episode for two main reasons. One, we’re recording it live, in person, at The Huge Convention—and generally, you know, we do these on Zoom or something. But today I had Brian Gottlieb, and he was one of our keynote speakers. I got to sit down with him for 45 minutes and really go deep on the questions. I think you’re gonna love it. If you wanna see it on video, it’s on our YouTube channel, so you can check it out there. Brian is the guy that started Tundraland Remodeling. They started as a bathroom remodeling company—started with a folding card table, $3,000, and a borrowed space in the back of a buddy’s warehouse. And in 12 short years, he built that to a $150 million-a-year juggernaut. And when he spoke on stage, it was mind-bending how authentic he was—for a guy that has a private jet and has done incredibly well—but he was down-to-earth, authentic, and is incredibly principle-driven. And that’s what you’re gonna hear during this podcast interview on the Transformation Show. I really hope you enjoy it. Give me some feedback. Without further ado, meet Brian Gottlieb. Sid Graef: It’s Brian Gottlieb at the Huge Transformations podcast. All right—did that feel official? Do you feel like— Brian Gottlieb: It felt great. I loved it. Sid Graef: The old snap the thing. Brian Gottlieb: I loved everything about it. Sid Graef: Yeah. So this is the Huge Transformation podcast—it’s part of The Huge Convention—and the idea of the show is to find people who have, wherever they started, built a level of success. And we wanna hear the story about the journey because everyone can relate to the story, and they’ll find themselves in it. So I’m very thankful for your time. I’m with—for camera world—I’m with Brian Gottlieb, and Brian is the author of Beyond the Hammer—which, and I don’t say this lightly, is an excellent book, and I’ll tell you why in a minute. He also built Tundraland Home Improvements from scratch to a significant nine-figure business before making an exit. And it was very gracious of you to be here and to speak at our conference. Brian Gottlieb: Thank you. Yeah. Great conference too, by the way. If people haven’t been to this, it’s fantastic. The energy’s incredible. Your team does such ...
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    38 mins
  • 25: Marcus Sheridan Live Interview
    Aug 26 2025
    Lightning-in-a-bottle episode. Marcus Sheridan (author of They Ask, You Answer and Endless Customers) breaks down exactly how home service and local businesses can create “oxygen” (leads) on demand—without gimmicks. His playbook: obsess over buyer questions, publish with radical transparency (especially on cost), and build comparison/problem content (“The Big 5”). Layer in self-serve tools like on-site price estimators, and shift your media strategy so video (especially YouTube) becomes the primary trust engine. Marcus also explains how AI is changing search: websites are trending toward bottom-of-funnel while AI and social surface answers up front—so you must send the right “trust signals” across the web to be recommended by AI. He previews two practical levers: PriceGuide.ai (fast, low-cost estimators that lift leads 3–5x) and AITustSignals.com (a 19-point authority audit). Beyond tactics, Marcus shares the mindset that saved his pool company during the 2008 crash: learn faster than anyone, communicate simply, and stay “hungry in prosperity.” He maps the pain→prosperity “pride cycle,” urges leaders to treat drive time as learn time, and credits communication skill as the #1 income lever. If leads have slowed post-COVID “rainbow,” this episode hands you the exact moves to get back to profitable growth—today. Resources: Guest: Marcus Sheridan | LinkedIn They Ask, You Answer Endless Customers Jim Rohn Zig Ziglar Earl Nightingale Daniel Priestley Benjamin Hardy The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook Transcript: Sid Graef: Hello everyone. Welcome to the Huge Transformations podcast. I’m Sid Graef outta Montana. Gabe Torres: I’m Gabe Torres here in Nashville, Tennessee. Sheila Smeltzer: And I’m Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry—folks that have already built seven- and eight-figure businesses—and they want to help you succeed. Gabe Torres: Yep. No fake gurus on this show. Just real-life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Sheila Smeltzer: Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild journey of entrepreneurship. Let’s dive in. Sid Graef: Hey my friend. Welcome back to the Huge Transformations podcast. This is Sid, and again, we’ve got a special episode. This was recorded live in person at The Huge Convention, and I got to sit down for almost an hour with our keynote speaker, Marcus Sheridan. Now, you may know Marcus as the author of They Ask, You Answer and his latest book Endless Customers, and he’s a multi-bestseller on the New York Times bestseller list, Amazon bestseller list. But when I introduced him on stage for a keynote Friday, I introduced him and said, “Get ready for lightning in a bottle.” And there is no doubt this man is incredibly sharp. He’s deeply, deeply knowledgeable and experienced in setting up systems that drive leads to your company constantly and forever. So if you ever experienced a shortage of leads, you’re gonna really want to pay attention and take notes to this episode. We sat down for almost an hour and I got some inside, really deep information that he doesn’t normally share. And I hope you enjoy this episode of the Huge Transformations show. Please meet Marcus Sheridan. Sid Graef: So this is the Huge Transformations podcast, and I’m Sid Graef, your host. This is really an exceptional moment because normally we do all of our interviews on Zoom. Marcus Sheridan: Yeah. Sid Graef: And I’m kind of sick of Zoom too, but to have an opportunity to, like, sit in the same room and have a conversation and talk about the journey— Marcus Sheridan: Yeah. We can have our own Joe Rogan experience. Sid Graef: There we go. Let’s—good. Alright, I’ll do my Joe Rogan best and go, “Jamie, pull up that video, do the thing, bring out the cigars.” We’ll be all right. Marcus Sheridan: Yeah. Perfect. Sid Graef: So thanks very much for your time. We’ve got Marcus Sheridan and you’ve got a long bio, which I loved going over this morning, but the short version is: started a pool company, almost went bankrupt, became the largest-trafficked pool website in the world. And you can tell that story. And then you wrote a book about it—They Ask, You Answer. And I would have to guess it changed your life ...
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    57 mins
  • 24: The Marcus Sheridan Episode
    Jul 7 2025
    In this episode of the Huge Transformations Podcast, Sid Graef interviews keynote speaker and best-selling author Marcus Sheridan, known for his book They Ask, You Answer and his newest release, Endless Customers. Marcus dives deep into the changing landscape of trust in marketing, emphasizing why home service businesses must focus on radical transparency and self-service experiences to win customers in 2025 and beyond. Listeners will learn why traditional marketing tactics are becoming less effective in the AI-driven world, how to use video and pricing estimator tools to generate 3–5x more leads, and the "Big 5" questions every business must answer to earn trust and drive conversions. Marcus breaks down the four pillars of a known and trusted brand and shares powerful real-world examples that business owners can implement immediately. If you're a service business owner ready to stand out, dominate your local market, and future-proof your lead generation, this conversation is a must-listen. Resources The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Foundations platform trial offer The Huge Mastermind info page Facebook Group Marcus Sheridan's website Marcus Sheridan on LinkedIn Endless Customers book site River Pools Price Guide AI Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef Outta Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in. The industry folks that have already built seven and eight figure businesses and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience. 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Welcome back to the Huge Transformations podcast. This is Sid. I'm your host today, and today we've got a really special treat, and that is Marcus Sheridan. Marcus Sheridan is best known for his, uh, bestselling book. They ask You Answer. He just published a new book in April of this year, 2025, and it's titled Endless Customers. Marcus is going to be keynote. Presentation or the keynote speaker at the huge convention this year in Nashville, Tennessee. Tennessee, uh, August 22nd. 2025. So Marcus is really sharp. When we did this recording, uh, we were actually on our live stream for the huge convention. So it's not a traditional interview like we normally do, but really insightful Guy knows his stuff when it comes to generating customer leads and making sure that your calendar's full. He's got it down. But the most important thing that he teaches is how you can become the most trusted. Company in your industry, in your marketplace, and that carries a value far beyond just getting more leads. So I hope you have the opportunity to take notes or listen to it twice or whatever. 'cause Marcus said really shares some gold and drop some value here that, uh, is hard to overstate. All right, so he is really great. I hope you enjoy everything about this episode. Meet Marcus Sheridan. They ask you answer endless customers. This one is red hot. Talk to you soon. Welcome to the show, Marcus Sheridan. This is the huge live show. I'm really glad you're here. How, aside from the storm at your house, how are things going man? Well, thank goodness for home generators and uh, the thunder is rolling outside. We've got a tree down across the driveway. Uh, but it's all good, man, and I'm excited to be, uh, talking about the subjects that we're gonna be discussing tonight because. It's a big deal. There's a lot of change happening in the world right now. Uh, businesses feel a little bit confused, right? So this is an important time in the history of the world, and there's a lot of opportunity for those that understand how to take advantage of those opportunities. So, yeah, I'm ready to get into it, buddy. Oh, okay. Good. So, excuse me, uh, for those of you joining us live, thank you very much. Our guest tonight as Marcus Sheridan. Marcus, you're gonna be our. One of our keynotes at the huge convention on Friday, August 22nd. I hope I did that. Yeah. August 22nd. And, uh, I'm really looking forward to it. It was a couple years ago, a buddy of mine's got a, a substantial business in Denver. He's like, Hey, you gotta check out this book. You're probably familiar to you. They ask you answer, and this is the first ...
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    43 mins