If you think you need a massive audience to make real money, this episode is going to change everything for you. I'm breaking down the biggest misconceptions, mistakes, and opportunities for experts with small audiences who want to build visibility that actually pays. From making five figures on LinkedIn with under 3,000 connections to understanding why engagement metrics don't pay your bills, this is your blueprint for turning a small but mighty audience into sustainable revenue.

IN THIS EPISODE, YOU'LL LEARN:

• Why you don't need a large audience to make money (and the proof: how to make multiple five figures with under 3,000 LinkedIn connections and less than 100 YouTube subscribers)

• The three biggest misconceptions killing your growth: thinking you need a huge audience to make money, believing organic growth is superior to paid advertising, and feeling like you have to be everywhere all the time

• The critical difference between engagement metrics (likes, comments) and business metrics (leads, sales), and why confusing the two will keep you broke

• Why you cannot scale a hot mess: the mistake of chasing visibility before you have product-market fit

• How to leverage other people's audiences through podcasts, masterminds, professional organizations, and paid communities to grow faster than organic posting ever could

• The three massive opportunities you're missing: re-leveraging visibility you've already earned, moving fast and breaking things without consequences, and building an authentic ecosystem instead of just chasing numbers

RESOURCES MENTIONED:

Join The Currency of Visibility Collective: https://www.skool.com/covcollective
Download the DIY Profitable Podcast Pitch Kit: https://pitchkit.thepodcastpitchingsociety.com/
Book a 30 min Visibility Strategy Session with Carrolee: https://theprofitablepodcastguest.io/

CONNECT WITH CARROLEE:
Agency Website: https://thepodcastpitchingsociety.com/
LinkedIn: https://www.linkedin.com/in/carroleemoore
Instagram: https://www.instagram.com/carroleemoore/

ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic, no-fluff visibility strategies that help 6- and 7-figure experts grow their thought leadership and bottom line revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/

SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe to The Currency of Visibility on Apple Podcasts, Spotify or your favorite podcast platform and leave a review. Your feedback helps more experts find the show and build visibility that actually pays.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The smartest person in the room rarely wins. The person who best articulates their value does. In this episode, I'm breaking down why your credentials, certifications, and expertise aren't enough to land the speaking gigs, podcast invitations, and high-ticket clients you deserve. The missing piece? A signature story that doesn't just get attention, it gets trust, belief, and business. I'm walking you through the exact four-part framework to craft a story that positions you as the obvious choice, plus the four mistakes that are killing your credibility before you even get started.

IN THIS EPISODE, YOU'LL LEARN:

• Why people don't buy services, they buy transformation (and how your story builds the trust required to sell that transformation)

• The four-part framework for crafting a signature story that resonates, converts, and positions you as the obvious choice: Define the Hero's Journey, Be Specific, Answer "What's In It For Me?", and Craft Stories for Every Buyer Stage

• How to decide if you're the hero or the guide in your story (and why both can work when done intentionally)

• Why vague, generic stories kill conversions and how to use specific, vivid anchors that stick in people's minds

• How to tailor your story for different stages of buyer readiness so you're connecting with your entire audience, not just the people ready to buy right now

• The four mistakes experts make when telling their stories: using overly technical language, being braggadocious, being too salesy, and over-teaching to the point of boring people

RESOURCES MENTIONED:

Join The Currency of Visibility Collective: https://www.skool.com/covcollective
Download the DIY Profitable Podcast Pitch Kit: https://pitchkit.thepodcastpitchingsociety.com/
Book a 30 min Visibility Strategy Session with Carrolee: https://theprofitablepodcastguest.io/

CONNECT WITH CARROLEE:
Agency Website: https://thepodcastpitchingsociety.com/
LinkedIn: https://www.linkedin.com/in/carroleemoore
Instagram: https://www.instagram.com/carroleemoore/

ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic, no-fluff visibility strategies that help 6- and 7-figure experts grow their thought leadership and bottom line revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/

SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe to The Currency of Visibility on Apple Podcasts, Spotify or your favorite podcast platform and leave a review. Your feedback helps more experts find the show and build visibility that actually pays.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Let's be real. You're chasing engagement, watching your follower count, and trying to crack the algorithm. That's influencer marketing, and it's costing you clients. In this episode, I'm breaking down why visibility strategies built for influencers don't work for experts, and giving you the exact framework to build authority that actually generates leads and revenue. No viral moments required.

IN THIS EPISODE, YOU'LL LEARN:

• The difference between influencer marketing (chasing likes) and expert marketing (building trust), and why you've been measuring success with the wrong metrics
  Why your visibility isn't converting: you skipped the basics (and how to fix it)

• The exact research process to understand your ideal client so deeply that your messaging converts on contact

• How to build a visibility ecosystem that moves people from discovery to conversion without posting 10 times a day or dancing on camera

• The three-part email strategy that generates engagement AND sales (one email with zero CTA, one with a light touch, one that sells)

• Why having a home base (email list + one focused social platform + community) is non-negotiable for expert authority.
  
  

RESOURCES MENTIONED:

Join The Currency of Visibility Collective: https://www.skool.com/covcollective
Download the DIY Profitable Podcast Pitch Kit: https://pitchkit.thepodcastpitchingsociety.com/ Book a 30 min Visibility Strategy Session with Carrolee: https://theprofitablepodcastguest.io/

CONNECT WITH CARROLEE:
Agency Website: https://thepodcastpitchingsociety.com/
LinkedIn: https://www.linkedin.com/in/carroleemoore
Instagram: https://www.instagram.com/carroleemoore/

ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic, no-fluff visibility strategies that help 6- and 7-figure experts grow their thought leadership and bottom line revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/

SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe to The Currency of Visibility on Apple Podcasts, Spotify or your favorite podcast platform and leave a review. Your feedback helps more experts find the show and build visibility that actually pays.

Hosted on Ausha. See ausha.co/privacy-policy for more information.