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hi interest

hi interest

Written by: Marnie Robbins & Coreyne Woodman-Holoubek
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Co-founders Coreyne Woodman-Holoubek and Marnie Robbins, sometimes joined by a guest, talk through what's actually changing in creator partnerships, content strategy, and Workforce Tech, and what to do about it. You get direct opinions, not vendor-speak, and reactions to what's happening, not a masterclass.

2026 Marnie Robbins & Coreyne Woodman-Holoubek
Episodes
  • Where Should Your B2B Content Live? The 6 (+) Platforms

    Where Should Your B2B Content Live? The 6 (+) Platforms
    Oct 13 2026

    LinkedIn is the obvious starting point for Workforce Tech, but it's no longer enough. In this episode, Coreyne and Marnie break down their six-platform framework, plus one experimental pick, for where B2B brands in HR tech, benefits, and SI advisory should actually publish, and what belongs on each.

    They cover LinkedIn's role as the long-tail credibility engine, Instagram as the people-behind-the-brand platform, YouTube as your reusable video library, TikTok as the master of the interest-media algorithm and the best bet for low-budget brands, Substack for editorial depth, and Spotify as a genuine relationship platform, not just audio. The wildcard: Snapchat, test it informally.

    They close with 2027 predictions: TikTok lives for HR tech, and recurring brand series where executives become the heroes.

    hi Interest is a podcast from partner.hi, the people-powered content strategy partner for Workforce Tech companies, hosted by co-founders Coreyne Woodman-Holoubek and Marnie Robbins.

    Where are you placing your bets for 2027? Let them know in the comments.
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    29 mins
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