LinkedIn is the obvious starting point for Workforce Tech, but it's no longer enough. In this episode, Coreyne and Marnie break down their six-platform framework, plus one experimental pick, for where B2B brands in HR tech, benefits, and SI advisory should actually publish, and what belongs on each.

They cover LinkedIn's role as the long-tail credibility engine, Instagram as the people-behind-the-brand platform, YouTube as your reusable video library, TikTok as the master of the interest-media algorithm and the best bet for low-budget brands, Substack for editorial depth, and Spotify as a genuine relationship platform, not just audio. The wildcard: Snapchat, test it informally.

They close with 2027 predictions: TikTok lives for HR tech, and recurring brand series where executives become the heroes.

hi Interest is a podcast from partner.hi, the people-powered content strategy partner for Workforce Tech companies, hosted by co-founders Coreyne Woodman-Holoubek and Marnie Robbins.

Where are you placing your bets for 2027? Let them know in the comments.