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The International Marketer

The International Marketer

Written by: Marketways
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The International Marketer is a multichannel platform built around real international go-to-market practice.

This podcast brings together marketers, export managers, founders and business leaders who have worked across markets, companies and sectors, and asks them to share what actually shaped the way they work.

Not just the wins, but also the wrong turns, hard decisions, failed assumptions and lessons that only come from doing the job.

Each conversation explores how professionals think, decide, and act when facing real business challenges across international markets, with digital built into the discussion.

The idea is simple: create a scene where practitioners can pass along what worked, what didn’t, and what they would do differently — market by market, sector by sector.

A peer-to-peer exchange of real international marketing practice, from people who have actually been there.

© 2026 The International Marketer
Episodes
  • High Katar Marketing | The International Marketer

    High Katar Marketing | The International Marketer
    Oct 20 2026

    There is no such thing as “the jewelry customer”.

    The same person may buy a piece as an investment, a gift, a personal reward, or the symbol of an important moment.
    In High Karat Marketing, Antonio Brusca speaks with Marilyn Cicoria, Marketing Director at DESMOS Jewels, about how this changes how jewelry brands build relevance across digital, retail, and international markets.
    From the jeweler as first influencer to the store as media, from digital discovery to local adaptation, the conversation looks at what happens when a deeply physical category meets an increasingly fragmented customer journey.

    Host: Antonio Brusca - Founder & Curator, The International Marketer
    Guest: Marilyn Cicoria - Marketing Director, DESMOS Jewels

    Episode recorded in Italian.

    The International Marketer is where professionals working across international markets share what worked, what didn’t, and what they learned along the way.

    Follow the podcast for more real-world conversations about marketing, business and working across borders.
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    45 mins
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