There is no such thing as “the jewelry customer”.

The same person may buy a piece as an investment, a gift, a personal reward, or the symbol of an important moment.
In High Karat Marketing, Antonio Brusca speaks with Marilyn Cicoria, Marketing Director at DESMOS Jewels, about how this changes how jewelry brands build relevance across digital, retail, and international markets.
From the jeweler as first influencer to the store as media, from digital discovery to local adaptation, the conversation looks at what happens when a deeply physical category meets an increasingly fragmented customer journey.

Host: Antonio Brusca - Founder & Curator, The International Marketer
Guest: Marilyn Cicoria - Marketing Director, DESMOS Jewels

Episode recorded in Italian.

The International Marketer is where professionals working across international markets share what worked, what didn’t, and what they learned along the way.

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