What really happens after users sign up and why most SaaS products lose them at this stage?

In this episode, Tobi Davis (Head of Customer Experience at Pupil Progress) shares practical lessons on adoption, retention, and engagement.

We talk about why selling does not stop after the sale, how to move users from signup to real usage, how they increased AI support resolution from ~40% to ~80%, and how simple workflows can replace expensive tools.

Say hi to our guest, Tobi Davis
https://www.linkedin.com/in/tobi-davis-050056b0/

Hosted by Daniiar Sher
https://www.linkedin.com/in/daniiar-sher/

Join SaaS Founders Club community: https://saasfoundersclub.org

SaaS Founders Club is a community for early stage SaaS founders focused on real conversations, practical growth, and building products people actually use.

00:00 CX Is Sales

01:28 Adoption > Deals

05:46 CX Mistakes

11:42 Fix Churn First

14:16 Start with Why

22:10 Double AI Results

29:44 Write for AI

36:49 Bare Minimum KB

39:06 $20 CX System

47:17 Users Sell