In this episode, Alex is joined by branding expert and keynote speaker Desislava Dobreva to explore the relationship between identity, success, and personal brand.

They discuss why you are not your brand, how reputation actually works, and what happens when entrepreneurs tie their entire identity to their business. The conversation also dives into imposter syndrome, friendships and success, and the pressure to constantly perform confidence online.

An honest, wide-ranging discussion about leadership, visibility, and building a brand without losing yourself in the process.

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

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Why does everything seem to stop working right when your business was gaining momentum?

In this episode, Alex explores the moment many entrepreneurs hit when they’re approaching their next level of growth. The strategies that used to work stop landing, launches feel heavier, and self-trust begins to wobble.

This is what Alex calls “another level, another devil.” The threshold where your comfort zone, capacity, and identity as a leader are all being stretched.

If things feel like they’re breaking right when you expected them to keep working, this episode will help you understand why.

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

1-1 Coaching Options

Business feels harder right now.

Sales are slower. Launches don’t land the same way they used to. And many people in the online space are blaming something called the “trust recession.”

But what if the real issue isn’t buyers losing trust in sellers?

In this episode, Alex Coward breaks down what has actually happened in the online business world over the last five years. From the “vibe and Stripe link” era of 2020–2022, to the scandals and exposure of dodgy practices in 2023, to the cautious buying behaviour we see today.

The conclusion might surprise you.

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

1-1 Coaching Options

What if the real fear isn’t failure… but becoming someone you don’t recognise?

In this episode, Alex explores why the fear of success often shows up as an identity crisis. From performing success online to imitating other people’s definitions of achievement, many leaders unknowingly sabotage their own growth.

This conversation breaks down how to redefine success on your own terms so you can grow without abandoning who you are.

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

1-1 Coaching Options

Season 2 opens with something I hadn’t planned to talk about.

At the start of this year, I lost my mum.

I debated whether to record this episode at all. I didn’t want to commoditise grief. I didn’t want to perform resilience. But I also didn’t want to pretend everything was fine.

This episode isn’t about hustle.
It isn’t about turning pain into a lesson.
And it isn’t therapy.

It’s about what happens when life collides with momentum.

What do you do when your business is building, opportunities are growing, and your personal world shifts overnight?

How do you keep showing up without abandoning yourself?
How do you honour your grief without shutting down your ambition?
What does integrity actually look like when it’s tested?

This season is about humanity in business.
About success without self-abandonment.
About thresholds, trust, resilience, and the hidden costs of growth.

When life is life-ing, we don’t get to pause being human.
And we don’t always get to pause the business either.

Let’s talk about it.

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

1-1 Coaching Options