In this episode, Rebecca Halpern (Senior Marketing Manager at Conduent) shares her perspective on why lead quality and real buyer intent matter more than volume in B2B marketing.

The conversation explores how marketers can move beyond vanity metrics, identify true engagement signals, and align with sales teams to build a pipeline that actually converts. Rebecca also highlights the importance of timing, relevance, and choosing the right partners to drive meaningful outcomes.

If you're looking to separate real intent from noise and create more effective B2B strategies, this episode offers practical insights to get there.

Direct From the Source by Vereigen Media is a no-fluff B2B marketing podcast where the future of growth, data, and AI meets real-world execution. This thought leadership series brings you straight into the minds of global experts who are reshaping how we think about marketing, machine learning, and business transformation.

This episode features candid conversations with Hrvoje Smolic (Graphite Note), an entrepreneur. We explore how today's most innovative minds are:

• Driving results with first-party data
• Building smarter lead scoring models
• Leveraging no-code AI tools and AI agents
• Applying machine learning in GTM strategies
• Using Large Language Models (LLMs) to fuel personalization
• Navigating GDPR, CCPA, and evolving data compliances
• Measuring propensity to buy with precision
• Redefining marketing with artificial intelligence

Whether you're a demand gen expert, product marketer, startup founder, or data enthusiast, this podcast offers practical insight into the data tooling revolution, AI in business, and the evolving science behind audience engagement and campaign efficiency.

At its core, Direct From the Source delivers real strategies, unfiltered insights, and bold perspectives from those leading the charge—from B2B growth pioneers to AI-driven innovators.

📌 Topics you can expect:

• How to use first-party data for growth
• The real role of AI in B2B marketing
• Best practices in machine learning model deployment
• Marketing automation with AI agents
• Breaking down what is AI? for modern teams
• Building a compliance-ready data strategy
• Understanding and leveraging the propensity to buy

This is more than a podcast—it's your shortcut to understanding what’s working, what’s next, and how to lead with clarity in a data-driven, privacy-first world.

🎧 Tune in for sharp, relevant, and forward-thinking episodes that cut through the noise—Direct From the Source.

Follow us on Spotify to never miss an episode.

#B2BMarketingPodcast #ArtificialIntelligencePodcast #MachineLearningPodcast #B2BPodcast #AIinBusiness #FirstPartyData #LeadScoring #NoCodeAI #LargeLanguageModels #DataToolingRevolution #AIagents #WhatIsAI #GDPR #CCPA #PropensityToBuy