In this episode Zach explains why asking "Are you pre-approved?" on a first call often shuts down conversations and misses chances to create value. He recommends rephrasing to questions like "Have you talked with a lender about your options?" and focuses on listening, offering helpful resources, and building rapport.
Learn practical tactics: offer a trusted lender, show a low‑pressure first viewing, ask open questions, follow up patiently, and use education to turn unsure prospects into loyal clients and referrals.