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Illuminate: Stop Pitching Start Seeing
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Illuminate: Stop Pitching Start Seeing
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Vikram walks into the Zenith Logistics meeting with no deck, no product brochure, and no list of features.
Just a morning spent understanding the company, the industry, and the one person sitting across from him.
And something completely different happens in that room.
This is Illuminate, the I in IRVAAS, the first letter of the framework in action for the very first time. It is the step most sales teams think they are doing and almost none of them actually are.
In this episode we follow Vikram and his colleague Priya through the groundwork that earns the right to ask better questions, and into a meeting with Zenith's Operations Head Mr. Iyer where those questions change the entire direction of a conversation.
The difference between information and insight. That is what this episode is about.
The Accidental Sales Strategist is a podcast based on the Amazon number one bestselling book by Prashant Uttekar. Every episode is a story and the framework hiding inside it.