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In Focus: All Things Video Marketing

In Focus: All Things Video Marketing

Written by: Jones Road Productions
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About this listen

 Welcome to "In Focus," your definitive guide to excelling in the world of video production and marketing. In today's content-driven landscape, everyone knows that video is not just a tool—it's the medium that drives engagement, conversions, and brand loyalty. Whether you're strategising for a global campaign or just looking to elevate your brand's content, we delve into the methodologies, tools, and best practices that can transform your marketing strategy. From the intricacies of storytelling and production techniques to decoding audience analytics and maximizing ROI, "In Focus" is designed for those who are eager to harness the full power of video. Stay ahead of the curve and keep your brand's content strategy in sharp focus. Subscribe now!


Find more gold here: https://jonesroadproductions.com/
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Episodes
  • EP20: Invisible Videos

    EP20: Invisible Videos
    Jun 16 2025
    Hi, we’re Ben and Tash, and today we're diving into the world of Invisible Videos — the kind that get views but no real results. It’s time to stop making content that goes unnoticed.

    Join us as we share proven strategies from video marketing experts on how to create videos with purpose — the kind that connect emotionally, deliver clear messaging, and actually move the needle for your business. Whether you're a small business owner or a content creator, you’ll get actionable tips to make every video count.
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    17 mins
  • EP19: First 4 Shots

    EP19: First 4 Shots
    Jun 12 2025
    🎙️ Ever wonder why some videos grab attention instantly while others fall flat? In this episode of In Focus, we dive deep into the crucial 4-shot rule of video marketing.

    Learn why these opening moments are make-or-break for viewer engagement, discover practical strategies for different platforms, and get real examples you can use right away.Perfect for: Content creators, marketers, and business owners looking to level up their video game.

    Whether you're creating social media content or website videos, these tips will transform how you approach your opening shots.

    Key takeaways:
    • Why the first 4 shots matter more than ever
    • Social media vs. website video strategies
    • Real examples from different industries
    • Simple techniques to hook viewers fastTime to master those crucial first moments!

    🎬 #InFocus #VideoMarketing
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    17 mins
  • EP18: Value Based Content

    EP18: Value Based Content
    May 28 2025
    Discover the proven connection between educational content and business growth. Learn how successful businesses use value-driven content to establish authority and convert viewers into customers.

    Industry experts Ben and Tash from Jones Road Productions share their insights on creating content that builds lasting customer relationships.

    This comprehensive podcast covers:
    • Converting educational content into measurable sales
    • Content marketing strategies for small to medium businesses
    • Building brand authority through valuable content
    • Balancing promotional and educational messaging
    • Creating content your audience actually wants
    • Real-world examples from real estate, construction, and retail sectors
    Perfect for business owners, content creators, and marketing professionals looking to enhance their content strategy and build genuine audience connections.

    Want more marketing insights? Subscribe and follow us:
    Facebook: https://www.facebook.com/jonesroadproductions/
    Instagram: https://www.instagram.com/jonesroadproductions/?hl=en

    Contact us for personalized video marketing solutions:
    https://jonesroadproductions.com/
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    19 mins
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