Pet gut health affects far more than digestion. It plays a critical role in nutrient absorption, immune balance, behavior, and long-term wellness in dogs and cats.

In this episode, we break down why modern pet nutrition is shifting toward a gut-first approach and how supporting digestion and absorption can help pets get more value from the nutrition they already consume.

We also discuss how absorption science, commonly studied in human nutrition, has influenced modern thinking around pet formulation, including insights from ingredients like AstraGin®, which was developed to support nutrient absorption and gut integrity.

This conversation focuses on perspectives from Fera Pets, a vet-founded brand focused on evidence-based, gut-forward pet nutrition, and NuLiv Science, an ingredient innovation company specializing in absorption and gut health research.

🔗 Learn more about Fera Pets: https://ferapets.com
🔗 Learn more about AstraGin®: https://nulivscience.com/astragin/

Read the full blog on how the gut is the control center of pet health: https://nulivscience.com/the-gut-is-the-control-center-of-pet-health/

If you’re a pet parent, formulator, or brand interested in the future of pet wellness, this episode will change how you think about supplements.

The sports nutrition industry is facing a protein problem. Rising whey protein isolate costs, limited supply, and expanding consumer demand are forcing brands to rethink formulation strategy.

In this conversation, we unpack what’s actually happening behind the scenes in the protein market, why clear whey is exploding, and how brands can adapt by focusing on protein efficiency and absorption rather than excess dosing. Keep watching to learn about protein absorption, bioavailability, and why digestion and nutrient transport matter just as much as protein quality.

To watch the full episode, click here: https://youtu.be/rw3Xl_jN33I

This episode is essential viewing for formulators, brand owners, and anyone building protein-based products.

Gut health, metabolism, and performance are more connected than you think. In this episode of In the Mix, we sit down with Dr. Rosa Keller, PhD, RDN — a nutrition scientist and registered dietitian — to explore how your gut microbiome, dietary nitrates, and metabolic flexibility shape everything from energy levels and recovery to long-term healthspan.

Dr. Keller shares her research on nitrates in vegetables (yes, the same ones that boost nitric oxide for better blood flow), explains why metabolic flexibility is key to preventing chronic disease, and reveals how your gut health impacts exercise performance and healthy aging.

💬 Topics Covered:
– What “healthspan” really means (and how it differs from lifespan)
– How gut health supports metabolism, energy, and recovery
– Why metabolic flexibility helps your body adapt to stress
– Nitrates, nitric oxide, and how greens improve cardiovascular function
– The role of fiber, butyrate, and short-chain fatty acids in gut health
– How dietary diversity supports athletic performance and longevity
– Science-backed supplements that improve nutrient absorption and muscle recovery

What does it really take to build a supplement brand in Canada?

In this episode of In the Mix, we sit down with Alexander Trent Forian— Mr. Canada, multi-time Canadian best poser, and the entrepreneurial mind behind Bull Nutrition and Fitness City Supplements.

Alex gets real about the challenges and wins of running a supplement company under Health Canada’s strict regulations, what makes the Canadian market different from the U.S., and how he and his team built Bull Nutrition into one of the country’s most talked-about brands.

If you’re in sports nutrition, brand development, or just love seeing what it takes to grow something real from the ground up — this one’s worth your time.

Go behind the scenes with Dave Rynecki, Director of R&D at Crush It Brands — the team behind Core Nutritionals, Merica Labz, Unmatched Nutrition, and MYOBLOX — as he breaks down how modern supplements are formulated.

In this exclusive conversation, Dave shares:

• How Crush It Brands balances trending ingredients with clinical validation
• Why ingredients like AstraGin® and Senactiv® are changing how athletes recover
• The future of peptide-based supplements and longevity formulations
• What it really takes to make products that perform not just sell

If you’re a formulator, brand owner, or fitness enthusiast, this is a masterclass in how real innovation happens in the supplement industry.

📘 Featuring ingredients by NuLiv Science — creators of AstraGin®, Senactiv®, and Zylaria®.
🔬 Learn more: https://nulivscience.com

Transparent Labs has become one of the fastest-growing sports nutrition brands — but how did they do it? In this episode, CEO John Williams shares his journey from a small retail shop to building Transparent Labs into a global leader in clean-label supplements. We cover scaling with the EOS system, building long-term athlete partnerships with names like Hafþór Júlíus Björnsson and Rory McIlroy, and why clinically validated ingredients like AstraGin® and Senactiv® give Transparent Labs a competitive edge.

👉 Read the full blog for deeper insights on how Transparent Labs and NuLiv Science are shaping the future of sports nutrition:

https://nulivscience.com/transparent-labs-sports-nutrition/

IFBB Pro & White Lion Labs CEO Christopher Barr breaks down how @IFBB -level discipline translates into brand strategy, premium formulations, and distribution growth—including scaling to 190+ locations, a Europa partnership, and key gym accounts. You’ll hear his daily routine during Olympia prep, why he refuses to compromise on science-backed ingredients, and how athlete credibility fuels B2B sales momentum.

What you’ll learn
How athlete discipline translates into daily founder systems

Building a premium positioning (ingredient quality, clinical doses, taste)

Retail growth: gym chains, distributors, and a state-rep model

When growth “breaks” ops: 3PLs, bi-coastal inventory, lead times

Product roadmap: hero pre-workout, Greens & Fiber, Fruit & Fiber

Using science-backed ingredients to support absorption, performance, and recovery

Go deeper and check out our in-depth blog on how Christopher Barr built White Lion: https://nulivscience.com/blog-white-lion-labs-supplement-brand/

NuLiv Science develops clinically studied, proprietary ingredients—including AstraGin®, Senactiv®, InnoSlim®, Zylaria™, Astrion®, and more—trusted by leading supplement brands worldwide. Explore the science behind our ingredients at www.nulivscience.com.

Be sure to follow us on Instagram @nulivscience https://www.instagram.com/nulivscience

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

#nulivscience #astragin #senactiv #innoslim

Ghost Energy flipped the script on the energy drink market. While most brands chase caffeine overload, Ghost found the sweet spot: 200mg caffeine + functional ingredients like AstraGin®, Alpha-GPC, and taurine. Add in bold flavors like Orange Cream and authentic collabs with EDC, Space Jam, and TMNT, and you’ve got the blueprint for a new era of functional energy drinks.

In this video, we break down Ghost’s functional energy blueprint:
⚡ Why 200 mg caffeine became the sweet spot
⚡ How flavors like Orange Cream bridged energy + powders
⚡ The role of authentic collabs (EDC, Space Jam, TMNT)
⚡ Ghost’s vision to become the Nike of Sports Nutrition

Whether you’re an athlete, gamer, or just an energy drink fan, this deep dive shows what makes Ghost Energy more than a can of caffeine—it’s a functional, science-backed lifestyle brand.

👉 Want the full story behind Ghost’s formula strategy, flavor playbook, and collab philosophy? Check out our in-depth blog: https://nulivscience.com/ghost-functional-energy-blueprint/