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In this episode we explore how AI-powered tools are providing 48-72 hour advance warning of emerging narratives, enabling communicators to finally have a seat at the strategy table before decisions are made. We also talk about why trust alone is no longer an adequate measure of reputation and how organizations need a more nuanced approach—one that accounts for multiple dimensions from corporate citizenship to innovation to employee experience.

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Want to unleash the inner lion of your people while learning how to lead with empathy? Tune in to our conversation with leadership consultant Ken Jacobs as we put the future of leadership in communications in perspective.

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Are we there yet? Is AI transforming the profession of public relations? Is the hourly billing model a thing of the past?

Join Carly and me as we talk about all of this and more with our guest Joe Gallo, director of communications at PayPal.

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Listen in as Carly and Ken chat with Professor Paul Argenti on everything from corporate purpose to the U.S, government taking equity stakes in U.S. businesses and everything in between.

If you are unfamilair with Paul, he literally wrote the book on corporate reputation.

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Paul Holmes has been a key influencer in the public relations profession for over 40 years. While many are focused on the changing landscape of communications, Paul says:

"The stuff that stands out to me is where we have made so little progress that I sometimes sort of despair of our profession. There are conversations that we were having about public relations 40 years ago when I started in this business that we're still having today. And they're the obvious questions. They're the conversations around how do we get the 'seat at the table' and how do we measure the real impact of what we do. These are areas that we've been talking about for 40 years and if there has been progress, the progress has been too slow for the human eye to detect."

Hear more about Paul's take on the current state of the profession and it's future on this month's episide of InPeRspective.

(InPeRspective is a production of PRSA-NY and is made possible through the generous support of Gregory FCA and IW Group.)

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In this episode Carly and Ken explore the art of storytelling and media relations with one of the best PR professionals in NYC - Sean Cassidy of DKC.

Founded in 1991 by Dan Klores, DKC is one of the leading PR and communications firms in the United States, working with global brands such as BMW, Etsy, Resy, Thumbtack, Indeed, Clear, the Big East Conference, Delta Air Lines, the National Basketball Association, Match Group, Citi and NYU Langone Health.

Join us as we talk about Sean's journey from being a waiter at Gallagher's Steakhouse to becoming CEO of one of the city's most iconic PR firms.

(InPeRspective is a production of PRSA-NY and is made possible through the generous support of sponsors like Gregory FCA and IW Group.)

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Kevin Wong (he/him), Senior Vice President of Marketing, Communications, and Content for The Trevor Project, joins PRSA-NY board members Carly Rogers and Ken Kerrigan. Listen in as Kevin discusses his career journey and the critical work he and his team do every day at the leading suicide prevention organization for LGBTQ young people.

Together they put it all InPeRspective.