You don't need a massive marketing budget to grow a home service business. Sometimes the best opportunities are the ones your competitors are overlooking.
In this special JackQuisitions feed drop from Owned and Operated, Jack Carr sits down with Sam Preston of Service Scalers to break down creative, low-cost marketing strategies that home service business owners can actually use.
From Nextdoor and Facebook groups to yard signs, local partnerships, and community events, they explore unconventional ways to generate leads without relying on expensive advertising.
They also discuss how one company generated over $500K in leads from Nextdoor, how yard signs contributed to the growth of an $8M plumbing business, and why smaller operators can compete with larger companies by getting creative with their marketing.
Whether you're starting a service business from scratch, buying an existing company, or looking to grow without dramatically increasing your marketing budget, this episode is packed with practical ideas.
━━━━━━━━━━━━━━
In This Episode:
━━━━━━━━━━━━━━
• Where to spend your first marketing dollars
• Generating leads without expensive advertising
• Nextdoor, Facebook groups, and Google Business Profile
• How yard signs contributed to an $8M plumbing business
• Building local partnerships and referral networks
• Marketing expenses to avoid early on
• Competing with larger companies on a smaller budget
━━━━━━━━━━━━━━
Sponsors
━━━━━━━━━━━━━━
Quick Staffers
Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers:
https://www.quickstaffers.com/
Catalyst | May 3–5 | Akron, Ohio
100+ home service owners and operators. Three days of tactical sessions, real conversations, and learning from great operators.
Grab your seat: https://www.ownedandoperated.com/catalyst
━━━━━━━━━━━━━━
Connect
━━━━━━━━━━━━━━
Jack Carr
https://x.com/thehvacjack
Sam Preston
https://www.linkedin.com/in/sam-preston-a682103b6/
Originally featured on Owned and Operated. Subscribe to Owned and Operated for more conversations on building, buying, and scaling home service businesses.
Send us Fan Mail
Jackquisitions Newsletter:Your favorite source for how to buy small businesses.
🖊️ Sign up HERE for more insights
📢 Enjoyed the episode?
✅ Like, Comment & Subscribe for weekly insights on business acquisitions, deal flow, marketing, and growth strategies!
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.