Think you know Google? Think again. In this episode, Christine sits down with Tasia Custode, Google expert, content creator, and host of Talk Techie to Me, to break down how real estate agents can use the Google ecosystem to get found faster, build trust, and streamline their business. From optimizing your Google Business Profile to leveraging Gemini inside Gmail, this conversation is packed with practical tools you can start using today. You'll walk away knowing exactly where you're leaving time and opportunity on the table and what to do about it.

Real estate success isn't about choosing between old-school and new-school; it's about blending both. In this episode, Christine sits down with Angie Javier, national speaker and content creator at realtor.com, to talk about what separates thriving agents from struggling ones in today's market.

Angie brings a rare perspective: she's worked at the agent level, the brokerage level, and at a hyper-local print marketing company, before landing at one of real estate's most recognized platforms. Her answer to what agents most commonly get wrong? They're either fully offline or fully online, and that split is costing them business.

In this conversation, you'll hear how to build a marketing plan that actually motivates you, why your bio needs to be optimized not just for clients but for AI, the difference between GEO and AEO (and why every agent needs to know it), and why the most successful agents never let technology replace the human touch.

Most real estate agents look to other real estate agents for inspiration. That's the problem.

In this episode, I'm joined by Scott Coligan, fractional CMO, former Miller Coors brand strategist, and one of the smartest consumer insights minds I know (and someone I've had the privilege of knowing since I hired him in 2007). Scott developed something called the Human Experience Method, a disruptive approach to consumer research that replaced sterile focus groups with deep ethnographic immersion, and the lessons he learned apply directly to how real estate agents can build brands that people actually feel something about.

We talk about what it really means to understand your client at a human level, why distinction is something you can intentionally create (and how industries like bereavement can actually help you), what Heywell's scrappy startup success can teach agents about investing in the right things early, and why your personality is your packaging.

If you've ever wondered how to stand out in a commodity market, take a listen.