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Leaders & Legacies

Written by: Craig Andrews
  • Summary

  • The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others. Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
    Copyright 2024 Craig Andrews
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Episodes
  • 104 - From Early Adoption to COVID Adaptation - The Remote Work Revolution with Marilyn Jenkins
    May 21 2024

    In this episode of the Leaders and Legacies podcast, host Craig Andrews dives into the world of remote work and leadership with Marilyn Jenkins, a seasoned veteran in digital marketing. Jenkins shares her journey of adopting remote work in 1997, highlighting the challenges and triumphs of leading from afar before it became a global norm. The conversation covers the evolution of technology from DOS-based machines to the connectivity we take for granted today, emphasizing the role of discipline, organization, and effective time management in remote work success.

    Jenkins offers valuable insights on team management, advocating for hiring based on personality over mere experience and emphasizing the importance of empowerment and accountability. She also delves into the intricacies of marketing for lawyers, revealing strategies for paid advertising, SEO optimization, and leveraging Google Business Profiles to enhance online presence.

    The podcast wraps up with Jenkins providing actionable advice for businesses to adapt and thrive in the digital landscape, underscoring the timeless principles of leadership that apply across evolving mediums.

    Want to learn more about Marilyn's work? Check out their website at https://maximizeyourgbp.com.

    Connect with Marilyn on LinkedIn at https://www.linkedin.com/in/marilynjenkins/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

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    30 mins
  • 103 - The King of Clarity - How Steve Woodruff is Redefining Leadership Messaging
    May 20 2024

    Steve Woodruff, affectionately known as the "King of Clarity." Woodruff, with his extensive experience in clear communications and branding, shares invaluable insights on the essence of impactful leadership through precision in messaging. His approach, centered around the Clarity Fuel formula, emphasizes the critical role of concise and memorable communication in the success of leaders and their organizations.

    Through real-life examples and personal anecdotes, Woodruff demonstrates how leaders can elevate their influence and legacy by honing their message to cut through the clutter, ensuring their vision is clearly understood and embraced by all. This episode is a treasure trove for anyone looking to amplify their leadership impact through the power of clarity.

    Want to learn more about Steve's work? Check out their website at https://www.stevewoodruff.com.

    Connect with Steve on LinkedIn at https://www.linkedin.com/in/swoodruff/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

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    40 mins
  • 102 - From Near-Fatal Accident to Entrepreneurial Success - The Matthew Sanjari Story
    May 16 2024

    Matthew Sanjari, the founder of Prime Consulting, shares his harrowing journey from a life-threatening car accident to becoming a serial entrepreneur. The accident left him battling chronic pain, depression, and disability, pushing him to redefine his life and career. This transformative experience fueled Sanjari's passion for helping organizations navigate growth and systemic challenges through Prime Consulting. He emphasizes the importance of building resilient systems that allow businesses to thrive independently of their founders.

    Sanjari's approach to leadership is deeply human-centric, prioritizing empowerment and delegation within teams to foster innovation and efficiency. By integrating AI and automation strategically, he showcases how modern entrepreneurs can scale their impact while maintaining personal well-being. His story is a testament to the power of resilience and the pivotal role of leadership in overcoming adversity.

    Want to learn more about Matthew Sanjari's work? Check out their website at https://consultingbyprime.com.

    Connect with Matthew Sanjari on LinkedIn at https://www.linkedin.com/in/matthew-sanjari/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

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    39 mins

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