In Episode 5 of the Unstuck Series, Trevor White and Shane Smith break down why “busy” is a leadership trap and how law firm owners accidentally replace old chaos with new chaos through micromanagement. They explain the difference between delegating vs. abdication, why vague roles and unclear SOPs create frustration, and how to manage teams using scorecards and KPIs instead of emotion. You will learn how to define what “winning” looks like for each role, create simple feedback loops, and roll out changes slowly so your team can actually absorb them. If your firm still runs through you, this episode gives you a practical path to build autonomy, protect top performers, and get your time back without losing control.

The Legal Edge

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Most law firm owners think they need more leads. Shane and Trevor argue that is usually wrong. The real problem is the intake system: how calls are answered, how fast you respond, what gets said, and what happens after the first contact.

They break down why “marketing isn’t working” is often a tracking, routing, or follow-up failure, not an ad failure. They also call out the biggest ego trap in law firms: everyone claims a 90% conversion rate on “cases they want,” but once you track qualified leads, the real number is usually closer to 50–55% even for strong firms.

Key takeaways include why speed to lead wins, why you should record and audit calls, and why scripts are not robotic, they are proven. They close with a simple system: review calls, score them, fix one thing at a time, measure it again, and repeat.

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In this episode, Trevor White and Shane Smith break down why most law firm owners stay stuck, even when the market, hiring, or “bad luck” feels like the reason. They argue the real ceiling is identity: staying in a victim mindset, staying in the doer role, and building a firm where every decision and approval still runs through you. They share real examples of how “busy” work like post office runs, approvals, and constant firefighting quietly caps growth. The action step is simple: list every non money-making task you still do at work and at home, then delegate just one this week to buy back time for sales, marketing, leadership, and true CEO work.

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Most law firm owners already know what they need to do to grow. They just do not do it.

In Episode 2 of the Legal Edge Coaching Podcast, Trevor White and Shane Smith dive into the real reason most firms stay stuck: the stories and beliefs running quietly in the background. Scarcity thinking. Fear of hiring. Believing growth is not possible. Thinking “this is good enough” and slowly sliding backward.

Shane breaks down the exact limiting beliefs he had when starting his firm, including thinking a solo practice would cap out at $100,000 a year and believing hiring help would cost him money. Trevor goes deeper, explaining how beliefs form early, how they turn into stories, and why tactics never work if your mindset is broken.

They cover scarcity vs abundance, why borrowing belief from the right people matters, why fake it till you make it is misunderstood, and how to actually replace a limiting story with one that supports real growth. The episode closes with a practical four-step framework to identify the lie holding you back and take action within 24 hours.

If you feel stuck, plateaued, or frustrated despite “doing all the right things,” this episode explains why and how to break through it.

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Trevor White and Shane Smith kick off a new Legal Edge Coaching series focused on the real moments that stop law firm owners from growing. They break down why “New Year’s resolutions” usually fail, and why growth is not an accident. It is a decision, paired with uncomfortable action.

They dive into the real reason firms get stuck: avoiding the one decision that would change everything. Shane shares a concrete example from Shane Smith Law, where the firm’s growth was capped by a belief that “good attorneys are impossible to find.” Once they attacked the bottleneck, added recruiting infrastructure, and increased budget, that story collapsed and the firm expanded.

They also address the trap of “I don’t know what to do,” calling it a common form of procrastination. Most lawyers can figure out the basics fast. The real issue is fear, ego, and avoiding short term pain. The episode ends with a simple action plan: identify the decision you are avoiding, declare it out loud, tell someone for accountability, and schedule the first step this week.

The Legal Edge

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In the two-part finale of the 10-part series, Shane Smith and Trevor White break down the “Shock and Awe” follow-up system that helps firms stand out quickly. They explain what a shock and awe package really is (your “love me book”), why consistency drops during staff turnover, and how to systematize reporting so key routines never disappear. They also cover how to decide who gets physical mail vs digital, why even small swag can increase response and trust, and why you should study competitor marketing to stay ahead, without crossing the line into stealing.

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In this episode of Legal Edge Coaching, Shane Smith and Trevor White break down the real role of testimonials, reviews, and case studies in growing a law firm from a few million to 10M and beyond. They explain why social proof is not optional, how Google reviews affect your local visibility, and why a mix of raw, handwritten, and produced testimonials beats polished but fake looking content every time.

Shane shares how his firm used stacks of handwritten surveys, on the spot office testimonials, and detailed case studies to close skeptical prospects and speak directly to their real avatar: regular injured people, not just million dollar cases. Trevor explains the difference between quick testimonials, deeper case studies, and how each should be used in marketing, sales, and follow up to pre sell prospects before you ever get on the phone.

They also dive into hot button issues: why you must never fake testimonials, how to ethically coach happy clients so their reviews are actually usable, what to do when a disgruntled ex-employee or non-client review bombs your Google profile, and why a perfect 5.0 rating can actually make you look less credible. The episode closes by stressing one key idea: build a simple system so every client is asked for a testimonial, every time, and let consistency compound into a wall of social proof that sells your firm for you.

If you want more free training on intake, systems, and firm growth, visit legaledgecoaching.com. Shane and Trevor are also opening a few 1 to 1 coaching slots to help firms that feel stuck at a revenue plateau identify bottlenecks and break through.

The Legal Edge

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Shane and Trevor break down the truth about law-firm websites and SEO: what actually matters, what to ignore, and where to spend your first 5K if you’re not a big player yet. They cover business-card sites vs. SEO sites, why dot-com domains and professional email matter, how to avoid “page one in 32 seconds” vendors, and why pulling back on marketing in Q4 wrecks next year’s numbers. You’ll learn how to use Google Business Profile and LSAs for near-term cases, the 5-metric rule for vendor accountability, and how to stop the “feast and famine” cycle by stabilizing spend and tracking cost per case. Plus, a candid chat on handling bad reviews, setting contracts, using a fractional CMO, and why nobody truly “does it alone.”

The Legal Edge

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Get your FREE copy of The Power of the Pivot and learn more at https://www.legaledgecoaching.com/go/