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Life Coaching Secrets

Life Coaching Secrets

Written by: Frank Macri
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Is it your calling to coach others? Uncover all the coaching industry secrets from Frank Macri on how to succeed in the art and business of coaching. Frank knew nothing about marketing and sales when he started his journey as a coach 10 years ago. Yet, he discovered a unique process that took his business from zero to seven figures. Now, Frank has mentored over 1,000 individuals looking to start their own coaching practices. To become a Certified Professional Coach, visit www.thrivingcoachacademy.com.Frank Macri Economics Leadership Management & Leadership
Episodes
  • 254. Why Some People Keep Winning
    Jul 3 2026

    Why do some people seem to keep winning, no matter what challenges come their way?

    More often than not, it's because they've developed what can only be described as an unstoppable mindset. While success may look effortless from the outside, it is often the result of confidence, resilience, and an unwavering belief in what is possible.

    In this episode, we explore the qualities and habits that allow certain individuals to consistently overcome obstacles, seize opportunities, and create extraordinary results. More importantly, you'll discover how to cultivate that same unstoppable energy in your own life.

    The people who keep winning are not necessarily the most talented, fortunate, or connected. They are the ones who continue moving forward when others give up. They embrace challenges, learn from setbacks, and maintain the determination to pursue their goals despite uncertainty.

    Over time, this relentless commitment creates momentum, confidence, and the feeling of being truly unstoppable.

    As life coaches, we have the privilege and responsibility of helping others develop this winning mindset. By sharing our experiences, providing guidance and support, and creating a community of individuals who believe in their own potential, we can empower others to achieve meaningful success and fulfillment.

    The need for coaches who can inspire, challenge, and guide individuals toward their next level has never been greater. By embracing this role, we have the opportunity to make a lasting impact on the lives of those we serve.

    To become a Certified Professional Coach, visit www.thrivingcoachacademy.com

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    22 mins
  • 253. Why Some Coaches Earn 10x More Than Others
    Jun 28 2026

    Most coaches assume that if they want to make more money, they need more clients. More sessions. More hours. More hustle. But what if the real answer isn't working harder... it's building a different type of coaching business altogether?

    In this episode, we're exploring the difference between a high-volume coaching business and a high-value coaching business. You'll learn why so many coaches default to cheap pricing, the hidden costs of serving too many clients, and how a premium coaching model can often create better client results, more freedom, and a more sustainable business. We'll also tackle common myths about premium coaching, including the belief that charging more is greedy or that nobody is willing to invest at higher price points.

    If you're building a coaching business—or thinking about starting one—this episode may completely change the way you think about pricing, client volume, and what it truly means to create value. Because the goal isn't simply to make more money. It's to build a coaching business that allows you to make a meaningful impact while creating a life you genuinely love.

    To start a successful coaching business, visit www.thrivingcoachacademy.com.

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    30 mins
  • 252. Bad Coaching Advice That Sounds Good
    Jun 24 2026

    Not all coaching advice is created equal. In fact, some of the most popular ideas in the coaching and personal development world sound incredibly supportive on the surface, but may actually be keeping clients stuck. In this episode, Frank takes a closer look at several coaching approaches that are widely accepted, often well-intentioned, and commonly taught, yet can unintentionally reinforce fear, avoidance, emotional dependency, and stagnation rather than growth and transformation.

    As coaches, it's important to examine not only what we're helping clients achieve, but how we're helping them get there. Are we encouraging expansion or protection? Resilience or avoidance? Growth or comfort? Frank challenges listeners to think more critically about the questions they ask, the assumptions they make, and the messages they reinforce in their coaching conversations.

    Whether you're a new coach or have been coaching for years, this episode will encourage you to rethink some common coaching narratives and consider a different approach—one that helps clients build courage, self-trust, and the capacity to move forward even when growth feels uncomfortable. Sometimes the advice that sounds the kindest isn't the advice that creates the greatest transformation.

    To start a successful coaching business, visit www.thrivingcoachacademy.com.

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    33 mins
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