Simon Tavernier speaks with Christian von den Brincken of Ströer at the Loyalty & Retail Media Summit in Berlin about the intersection of loyalty, retail media, out-of-home advertising and data-driven attribution. The discussion explores how aggregated location data, loyalty data, digital out-of-home screens and emerging "spatial AI" can help brands better understand real-world customer journeys while respecting privacy.
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Recorded at the inaugural Loyalty and Retail Media Summit in Berlin, this session explores the growing intersection between loyalty, retail media and commerce media. Maurits Priem of Ahold Delhaize discusses how retail media can be both an incremental revenue stream and a growth driver, but only if retailers compete as real media platforms rather than forcing spend through trade relationships.

Tom Peace speaks with Carsten Anhalt of Free2Move about how loyalty works in a free-floating car sharing business, where the competition is not just rental cars, but taxis, public transport and private car ownership.
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Tom Peace speaks with Jan-Pieter Lips, President Europe at Capillary Technologies, about the convergence of loyalty and retail media, why customer permission and trust sit underneath any successful monetization strategy, and how AI can help loyalty teams scale relevance without losing sight of the customer.

In this episode of the Loyalty Leaders Podcast, Len Llaguno of KYROS Insights joins the discussion to unpack the financial science behind loyalty programs. Len explains how actuarial methods, machine learning and granular member-level data can help programs manage points liability, forecast redemption behavior, measure customer lifetime value and prove true incremental ROI.

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Tom Peace sits down with Benjamin Pfeifer, CEO of ioki and former Miles & More strategy leader, about how mobility data can help brands understand where, why and how people move. They discuss synthetic transport modelling, digital twins of cities, first-mile and last-mile journeys, retail media, out-of-home attribution, autonomous mobility, and why loyalty needs to move beyond purely transaction-based rewards toward more behavioral, context-aware engagement.