In the final episode of M&G Agency Life: Let’s Talk Tech, Aimee and Pete tackle one of the most talked-about topics in marketing right now - AI.

They’re joined by M&G’s Digital Lead Kevin and Digital Strategist Alex to cut through the noise and explore where AI actually adds value. From content creation to efficiency and idea generation, the team discuss how businesses can use AI as a tool, not a shortcut.

They also look at where AI can fall short, why human input still matters, and how using it as a “sparring partner” can often get the best results.

Expect honest insight, practical advice and a few experiments along the way… including Kevin putting AI to the test with a questionable French accent. Does it catch him out? You’ll have to listen to find out.

A fitting end to the series, bringing together everything we’ve covered and looking at what’s next.

🎧 Because AI isn’t replacing marketing… but it is changing how it’s done.

Got a question? Send us a text message!

If you’d like to hear more about anything we’ve covered just drop us line. You can find us at www.mearns-gill.com, on Instagram @MearnsGill, or check us out on Facebook or LinkedIn, just search for Mearns & Gill.

In Episode 6 of M&G Agency Life: Let’s Talk Tech, Aimee and Pete dive into one of the most powerful tools in digital marketing right now, social video.

They’re joined by M&G’s Content Creator Weronika and Digital Marketing Manager Ryan to break down what actually makes video content stand out in a busy feed. From the importance of the hook and clear messaging to why a strong call to action matters, the team explore how to create videos that don’t just get views, but drive results.

They also discuss the balance between polished and authentic content, share practical tips for filming your own videos, and highlight the key things to focus on when it comes to framing, setup and equipment.

🎧 Because in a world of endless scrolling… your video needs to earn attention.

Got a question? Send us a text message!

If you’d like to hear more about anything we’ve covered just drop us line. You can find us at www.mearns-gill.com, on Instagram @MearnsGill, or check us out on Facebook or LinkedIn, just search for Mearns & Gill.

In this one, Aimee and Pete turn their attention to one of the biggest drivers of digital performance, the creative.

They’re joined by M&G’s Digital Lead Kevin and Creative Lead Tom to explore what actually makes creative work. From how design and copy come together to why platform matters more than you think, the team break down what separates good-looking creative from creative that delivers results.

They also discuss the balance between brand and performance, the importance of testing, and why creative should never be treated as just a finishing touch.

🎧 And in case you’re wondering… yes, we did bring a didgeridoo into the studio for Tom, and yes, he can actually play it.

Got a question? Send us a text message!

If you’d like to hear more about anything we’ve covered just drop us line. You can find us at www.mearns-gill.com, on Instagram @MearnsGill, or check us out on Facebook or LinkedIn, just search for Mearns & Gill.