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Market Impact Insights

Market Impact Insights

Written by: Market Impact Insights
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 Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.All rights reserved Economics
Episodes
  • The Fractional Equation: Carolyn Crandall

    The Fractional Equation: Carolyn Crandall
    Feb 10 2026
    Founder, CEO and Fractional CMO Carolyn Crandall shares how sometimes the most most powerful career moves are the ones that terrify you. From a multi-decade cybersecurity and go-to-market leadership journey with technology leaders like Cisco, Juniper Networks, Nimble Storage and Ativo Networks, Carolyn has blazed the trail for other women leaders to ask the fundamental question: "What are we most likely to do? The thing that people tell us we can't do." Her philosophy on growth is about embracing fear. "I would never be where I am today if I didn't keep taking jobs that scared me." At the end of the day, putting others first through exceptional and empathetic leadership has never been more valuable than today. The choice is simple. "Invest in your teams."
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    48 mins
  • The Changing Mobile Landscape: Lior Eldan

    The Changing Mobile Landscape: Lior Eldan
    Feb 2 2026
    Moburst Co-Founder and COO Lior Eldan shares his journey and mission to turn mobile marketing into a science. Breaking through the noise in a crowded 5 million apps market requires more than just great technology, it requires seeing what others miss. His approach to leadership challenges conventional command- and-control thinking. "The job of the leader isn't necessarily to have all the answers, but to create an environment where the right answers can emerge." It's about working smart, not just hard and seeing the difference between activity and impact. AI isn't a threat, it's an enabler. "This has an opportunity to be a net good for society."
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    35 mins
  • The 70 Percent Solution: Katie Virtue

    The 70 Percent Solution: Katie Virtue
    Jan 26 2026
    Strategic consultant and coach Katie Virtue shares how three decades as a hockey player led her to believe that 100% effort, every single shift, was the only path to success. She realized that was wrong, that it is a formula for burnout. In discovering her "70 Percent Solution," she evolved from a mindset of "what I accomplish" to "what we accomplish together" to focusing on "they", a ripple effect created by coaching others to succeed. A self-described "recovering perfectionist," she advocates for bringing your true self to work every day. Stop celebrating only the end goal, and start celebrating progress along the way. Authenticity and vulnerability matters. "I've made more connections with people sharing my failutres than when I focused only on showing achievements."
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    38 mins
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