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Market Impact Insights

Market Impact Insights

Written by: Market Impact Insights
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 Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.All rights reserved Economics
Episodes
  • Brain Healthy: Tom Wingert

    Brain Healthy: Tom Wingert
    May 14 2026
    Adessa Mind CEO & Co-Founder Tom Wingert shares that wellness starts with your mindset. "Wellness is not fear. Wellness is optimism." Learn what it's really like being at the frontier of cognitive health and neuromodulation that is translating cutting-edge neuroscience into real-world experiences that help everyday people think better, recover faster, and sustain peak mental performance. He warns that the wellness industry has a blind spot: "I've heard leaders say people buy fitness because of fear of death, fear of dying. And I almost think that as an anchor is counterproductive — in a way you're reinforcing the fears they feel in the first place." Tom models great leaders who set their ego aside in lifting their teams to higher performance. "I win when they win. But they need to win first. My job is to keep us on vision, to move it forward and get out of the way." His advice for performing your best? Set your non-negotiables. Eat. Sleep. Move your body. Connect with people. "The best indicator of human longevity in the world is human connection. People that are in relationship with others are the people that are going to lead the longest and most fulfilling lives."
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    43 mins
  • The Attribution Mirage: David Kirkdorffer

    The Attribution Mirage: David Kirkdorffer
    May 11 2026
    Chasing attribution is a common obsession for so many marketing leaders. But B2B Growth Marketing Advisor David Kirkdorffer warns being too narrowly focused can be like pursuing an illusion. "Digital attribution measures something interesting, it measures what's happening in the digital domain. But we over-indexed on it. " The simple act of adding one mandatory open text field of "How did you hear about us?" in every contact and demo form creates an infinite signal. In an AI world of LLMs, people don't come to your websites they way they used to. The new competitive advantage is being ruthlessly clear in your messaging. "Clarity is efficiency, and LLMs care about efficiency. If you are putting SEO structure around crappy sentences and indistinguishable ideas that are vaguely supported, it's not going to matter." And through all of this, exceptional leaders build goals that build their team members resumes, not just the company's objectives and key results. "Your team is who you are as a leader."
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    52 mins
  • Data-Driven Marketing: Brook Shepard

    Data-Driven Marketing: Brook Shepard
    May 4 2026
    Mason Interactive CEO and Managing Partner Brook Shepard shares how the legendary artist Michelangelo has more in common with your data strategy than you think. It took two entire years to paint the Sistine Chapel, because of a consistent and meticulous approach incorporating deep self-reflection along the way. The discipline of of pausing, reflecting and recalibrating is what is missing in most marketing cultures today. He applied painfully honest self-reflection in examining some of his own earlier-in-career jobs that didn't go so well , asking a very pointed question: "Maybe I'm the problem. I was the common denominator in the jobs not working out." And that kind of honesty is the foundation of every good data conversation with clients. Success is knowing the core skills that will make or break your performance in an increasingly AI world. "The critical emerging marketing skill facing AI and automation is the ability to think in a well-rounded, critcal way about the problems you're facing. The ability to parse data is not a superpower."
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    35 mins
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