Episodes

  • Brain Healthy: Tom Wingert

    Brain Healthy: Tom Wingert
    May 14 2026
    Adessa Mind CEO & Co-Founder Tom Wingert shares that wellness starts with your mindset. "Wellness is not fear. Wellness is optimism." Learn what it's really like being at the frontier of cognitive health and neuromodulation that is translating cutting-edge neuroscience into real-world experiences that help everyday people think better, recover faster, and sustain peak mental performance. He warns that the wellness industry has a blind spot: "I've heard leaders say people buy fitness because of fear of death, fear of dying. And I almost think that as an anchor is counterproductive — in a way you're reinforcing the fears they feel in the first place." Tom models great leaders who set their ego aside in lifting their teams to higher performance. "I win when they win. But they need to win first. My job is to keep us on vision, to move it forward and get out of the way." His advice for performing your best? Set your non-negotiables. Eat. Sleep. Move your body. Connect with people. "The best indicator of human longevity in the world is human connection. People that are in relationship with others are the people that are going to lead the longest and most fulfilling lives."
    Show More Show Less
    43 mins
  • The Attribution Mirage: David Kirkdorffer

    The Attribution Mirage: David Kirkdorffer
    May 11 2026
    Chasing attribution is a common obsession for so many marketing leaders. But B2B Growth Marketing Advisor David Kirkdorffer warns being too narrowly focused can be like pursuing an illusion. "Digital attribution measures something interesting, it measures what's happening in the digital domain. But we over-indexed on it. " The simple act of adding one mandatory open text field of "How did you hear about us?" in every contact and demo form creates an infinite signal. In an AI world of LLMs, people don't come to your websites they way they used to. The new competitive advantage is being ruthlessly clear in your messaging. "Clarity is efficiency, and LLMs care about efficiency. If you are putting SEO structure around crappy sentences and indistinguishable ideas that are vaguely supported, it's not going to matter." And through all of this, exceptional leaders build goals that build their team members resumes, not just the company's objectives and key results. "Your team is who you are as a leader."
    Show More Show Less
    52 mins
  • Data-Driven Marketing: Brook Shepard

    Data-Driven Marketing: Brook Shepard
    May 4 2026
    Mason Interactive CEO and Managing Partner Brook Shepard shares how the legendary artist Michelangelo has more in common with your data strategy than you think. It took two entire years to paint the Sistine Chapel, because of a consistent and meticulous approach incorporating deep self-reflection along the way. The discipline of of pausing, reflecting and recalibrating is what is missing in most marketing cultures today. He applied painfully honest self-reflection in examining some of his own earlier-in-career jobs that didn't go so well , asking a very pointed question: "Maybe I'm the problem. I was the common denominator in the jobs not working out." And that kind of honesty is the foundation of every good data conversation with clients. Success is knowing the core skills that will make or break your performance in an increasingly AI world. "The critical emerging marketing skill facing AI and automation is the ability to think in a well-rounded, critcal way about the problems you're facing. The ability to parse data is not a superpower."
    Show More Show Less
    35 mins
  • The New Normal: Angela Troccoli

    The New Normal: Angela Troccoli
    Apr 28 2026
    Revecore Head of Marketing Angela Troccoli sees most marketing teams working harder than ever, yet measuring the wrong things entirely. The biggest miss? Confusing activity with impact after being buried in volume metrics for campaigns, events and generated leads. Her personal challenge to her own team is to answer the question: "Did any of it actually move the business forward?" Ai is making the risk of falling into this activity trap even greater. "AI is amazing at scaling high quality workflows...and is also incredibly good at magnifying all of your weak spots." Ai isn't an automatic fix for a shaky strategy, and your accurate judgement as a leader comes more from the foundation of talking to real people, knowing your customers and the psychology behind their decisions. Ultimately, you can create a magical intersection where strategy meets empowered people through something bigger than managing work. "Exceptional leaders develop people and create momentum that can be felt across the company."
    Show More Show Less
    37 mins
  • The AI Leadership Question: Jonathan Aberman

    The AI Leadership Question: Jonathan Aberman
    Apr 21 2026
    Hupside CEO and Co-Founder Jonathan Aberman shares the uncomfortable truth about AI that nobody is talking about. It's the ultimate "sameness engine." Where everyone talks about AI as unlocking creativity and innovation, his research shows something else is happening: a homogenization of thought across teams, companies and entire industries. Human originality isn't the thing that AI replaces. It's the thing that makes AI actually work. The best advice Jonathan ever received to be a more impa ctful leader begins with mindset. "Create a bubble of optimism and effectiveness inside your organization. Double down on being a great leader. You'll give people the one thing they don't have right now: a sense of stability and being part of something positive. And they will be loyal to you forever."
    Show More Show Less
    43 mins
  • Human-Centered Growth: Shadi Yazdan

    Human-Centered Growth: Shadi Yazdan
    Apr 14 2026
    Four-time founder and AI advisor Shadi Yazdan has built and exited AI companies, and she's seen firsthand why most AI implementations fail: it's never really a technology problem. In this episode, Shadi shares why business leaders need to stop chasing tools and start building internal clarity, how AI exposes weak systems while accelerating strong ones, and why scaling your company starts with scaling yourself first. A refreshingly honest conversation for any leader navigating the noise.
    Show More Show Less
    36 mins
  • The Fraud Problem: Rich Kahn

    The Fraud Problem: Rich Kahn
    Apr 6 2026
    Anura.io CEO and Co-Founder Rich Kahn shares the ugly truth that 1 in 4 visitors to your website right now may not be human. With as much as $140 billion in global digital marketing spend being lost to fraud, it is a problem far beyond money lost. It is also about corrupted data that drives bad decisions. Be open to outside help for protection and deliver exceptional leadership that doesn't settle for just good enough. "One our our core values is 'never satisfied.' You build something, and after you put all this into it, you look back and say 'No, it could be better.' Exceptional leaders are never satisfied with the status quo." Think of your employees as teammates and watch your culture get even healthier and endure.
    Show More Show Less
    37 mins
  • The Partnering Path: Alex Buckles

    The Partnering Path: Alex Buckles
    Mar 30 2026
    Forecastable CEO & Co-Founder Alex Buckles shares how asking the right questions is crucial to developing the right partnerships that generate sustainable results. Consider if an opportunity is strategic, helps reduce churn, or an enabler for opening new accounts to avoid the trap of activity versus impact. Not all relationships are created equal., and the hardest seasons reveal who is really in your corner. At the end of the day, exceptional leadership is all about avoiding a culture of complacency.
    Show More Show Less
    40 mins