On this episode of Marketing Agency CFO, Shane Bender sits down with Andy Roller, Owner and Founder of Expio Digital Marketing, to discuss AI visibility, financial lessons learned, and the personal side of leading an agency.

Since founding Expio in 2011, Andy has grown the agency from a bootstrapped startup into a focused SEO and AI visibility firm serving the healthcare and legal industries. He shares his unusual path from studio guitarist to leadership consultant to agency owner, and how his team uses AI as a tool while keeping real people behind the work. Andy and Shane also talk about the financial lessons he wishes he’d learned sooner, why he holds a weekly review with himself, and his advice to keep going through hard seasons. Whether you’re a marketing agency owner or business leader, this conversation offers valuable insights into building a resilient, focused, and profitable agency.

Learn More: Bender CFO Services: https://www.bendercfoservices.com/ Expio Digital Marketing: https://expiomarketing.com/

About Marketing Agency CFO: Hosted by Shane Bender, Marketing Agency CFO features conversations with agency owners and industry leaders about financial strategy, business growth, and the challenges facing marketing agencies.

Bender CFO Services provides fractional CFO services to help marketing agencies gain financial clarity, improve profitability, and maximize growth.

#MarketingAgencyCFO #MarketingAgencies #FractionalCFO #AIVisibility #SEO #Entrepreneurship #BusinessGrowth

On this episode of Marketing Agency CFO, Shane Bender sits down with Dave Sonn, Founder and President of Arc Intermedia, to discuss artificial intelligence, agency profitability, and the evolving digital marketing landscape.

With over 16 years of experience leading Arc Intermedia, Dave shares how his agency leverages AI to improve efficiency, expand services, and drive growth without sacrificing human expertise. They also explore the importance of managing profit margins, maintaining financial stability, and making confident leadership decisions. Whether you're a marketing agency owner or business leader, this conversation offers valuable insights into navigating industry changes and building a profitable, sustainable agency.

Learn More: Bender CFO Services: https://www.bendercfoservices.com/

Arc Intermedia: https://www.arcintermedia.com/

About Marketing Agency CFO: Hosted by Shane Bender, Marketing Agency CFO features conversations with agency owners and industry leaders about financial strategy, business growth, and the challenges facing marketing agencies.

Bender CFO Services provides fractional CFO services to help marketing agencies gain financial clarity, improve profitability, and maximize growth.

#MarketingAgencyCFO #MarketingAgencies #FractionalCFO #ArtificialIntelligence #AgencyProfitability #BusinessGrowth