Your next customer may need a better reason to choose you… not another discount. In this special live-session episode of the Marketing Boost NEXT, Captain Marco Torres and Glenn Purdy brainstorm with Harlequin Murray, Reese Copeland, and Bryant Wilson for a practical conversation about using incentives to generate leads, encourage referrals, and build stronger customer relationships. Harlequin shares how travel incentives helped her reach an average of 10–15 one-on-one meetings a month and how two donated trips helped a nonprofit raise $770 at a silent auction.

From Reese’s memorable pink-plunger introduction to Bryant’s family reunion fundraising plans, the conversation opens up creative ways to reward appointments, referrals, donations, and repeat business. Explore QR-code giveaways, customer appreciation, and a live Spin-to-Win campaign demonstration, with ideas you can adapt to your own business. Give people a reason to take the next step and a reason to remember your business. The sale may come later. The reason they remember you can start today. #MarketingBoost #IncentiveMarketing #LeadGeneration #ReferralMarketing #MBSPodcast ⏱

Episode Highlights

02:57 Travel incentives that sparked more networking meetings

05:47 Reward referrals—not just compl

eted sales

10:44 Family reunion fundraising ideas

13:18 Using limited rewards to encourage action

24:49 QR codes, appointment rewards & warmer follow-ups

29:24 Customer appreciation & the law of reciprocity

32:56 Choosing rewards for repeat customers

34:00 A trade-show giveaway generates roughly 482 leads

34:57 Spin-to-Win & AI campaign-builder demonstration🎙

Missed Previous Episodes?

Level up your strategy. Catch every episode here: 👉 https://www.marketingboostsolutions.com/mbs-podcast-blog

Need More Leads? More Sales? 🚀 Want More Leads AND Better Conversions?Marketing Boost helps businesses increase sales using high-value incentives instead of discounts.

👉 Try Marketing Boost FREE https://MarketingBoost.com

🎯 Not a Marketing Boost Member Yet? Book your FREE Brainstorm Session and see how to use incentives to drive growth:👉 https://api.automationbooster.com/widget/appointment/brainstorm-session/mb

⚙️ Want to Automate Your Growth? Scale smarter with Automation Booster, the all-in-one CRM built to integrate travel incentives into your campaigns.

You’re investing in health benefits for your team. But do your employees understand what they’re getting and how to use it? On this episode of the Marketing Boost Solutions Podcast, Capt. Marco Torres sits down with Bill Hammett, founder of Hammett Health Insurance Services, to explore the gap between what employers spend and what employees actually value.

Bill breaks down the forces behind rising healthcare costs and shares practical ways to get more from a benefits program. This isn't just another conversation about the headaches of health insurance. It's about empowering you, the business owner, to get more value from one of your biggest expenses and, in the process, build a stronger, more loyal team.

⏱ Episode Highlights

03:20 Building expertise as healthcare rules changed

05:10 Facing doubt as an entrepreneur

07:21 Why employees miss the value of their benefits

08:08 How to communicate the full benefits package

09:21 Why healthcare costs keep rising

15:38 Bill’s perspective on the Affordable Care Act

19:19 Which businesses can benefit?

21:03 Bill’s ideas for improving healthcare costs

30:15 Why benefits education matters year-round

Connect to Bill Hammett below

Website: http://www.hammetthealth.com/

LinkedIn: http://www.linkedin.com/in/billhammett

Facebook: https://www.facebook.com/billhammett4

🎙 Missed Previous Episodes?

Level up your strategy. Catch every episode here: 👉 https://www.marketingboostsolutions.com/mbs-podcast-blog

Need More Leads? More Sales? 🚀 Want More Leads AND Better Conversions?

Marketing Boost helps businesses increase sales using high-value incentives instead of discounts.

👉 Try Marketing Boost FREE https://MarketingBoost.com

🎯 Not a Marketing Boost Member Yet? Book your FREE Brainstorm Session and see how to use incentives to drive growth:👉 https://api.automationbooster.com/widget/appointment/brainstorm-session/mb

⚙️ Want to Automate Your Growth? Scale smarter with Automation Booster, the all-in-one CRM built to integrate travel incentives into your campaigns.

Growing your business is exciting, but scaling it successfully takes more than increasing sales. Behind every valuable company is a strong financial foundation, efficient systems, and a strategy designed for long-term growth, attracting investors, and creating a business that's built to last.

In this episode, Capt. Marco Torres sits down with veteran finance executive Jeff Glick, founder of Start U Up and Head of U.S. Operations at Outsourced CFO. With more than 30 years of experience spanning private equity, hedge funds, family offices, and high-growth companies, Jeff shares what separates businesses that simply grow from those that become truly valuable. Discover practical insights on financial leadership, business expansion, investor readiness, franchise value, and the systems that help companies scale with confidence.

Because building a business is one thing. Building one that lasts is something else entirely. Stop chasing growth—and start building lasting business value.

⏱ Episode Highlights

00:35 Meet Finance Executive Jeff Glick

01:37 The Missing Financial Foundation Behind Growth

02:38 Jeff's Journey from CFO to Entrepreneur

04:00 Building Businesses That Scale

06:35 Understanding Franchise Value

08:05 Why Owners Should Plan Their Exit Early

10:05 Common Growth Mistakes Entrepreneurs Make

12:30 Creating a Business with Lasting Value

15:58 Inside the Outsourced CFO Process

18:55 When Should You Bring in a CFO?

21:30 Using AI to Improve Financial Operations

23:20 What Investors Want to See

26:58 Preparing Your Business for Capital & Growth

33:30 Where Every Entrepreneur Should Start

35:55 Investing in Financial Leadership

37:08 The Mindset Shift That Changes Everything

39:40 Building Better Systems for Long-Term Success

Connect to Jeff Glick below

Website: https://www.ocfo.com/

LinkedIn: https://www.linkedin.com/in/jeffreyglick/

🎙 Missed Previous Episodes?

Level up your strategy. Catch every episode here: 👉 https://www.marketingboostsolutions.com/mbs-podcast-blog

Need More Leads? More Sales? 🚀 Want More Leads AND Better Conversions? Marketing Boost helps businesses increase sales using high-value incentives instead of discounts.

👉 Try Marketing Boost FREE https://MarketingBoost.com

🎯 Not a Marketing Boost Member Yet? Book your FREE Brainstorm Session and see how to use incentives to drive growth:👉 https://api.automationbooster.com/widget/appointment/brainstorm-session/mb

⚙️ Want to Automate Your Growth? Scale smarter with Automation Booster, the all-in-one CRM built to integrate travel incentives into your campaigns.