In this Marketing Over Coffee:
Learn about how Reddit is taking over search results, what you can do about it, and more!!

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Greg Poirier sent me a post from Rand Fishkin that featured Ross' Research on Reddit's Dominance

Starting as writer including Fantasy Football blogging and The Sims!

Starting on the agency side - becoming CMO for hire

Cracking the Reddit Code

Google/Reddit Partnership prior to IPO

Reddit leading the cited source for prompts across the board

7:30 - 8:47 Saily

The ad platform is much more sophisticated than it was prior the IPO

EEAT can still beat out Reddit

Going for keyword density 16+

Reddit can't be just your brand, think of it more like reviews than blog posts

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

YouTube still unappreciated as cable cutting continues

You can have both your account and the subreddit banned for poor behavior - stick to the 3E's - Educate, Engage, Entertain

Setting up the infrastructure to put forth the best face on Reddit

What about Wikipedia and LinkedIn?

Prediction - Video will continue to accelerate with the desire for human connection

A book that's not about business, but has everything to do with business: The Inner Game of Tennis

Ross on LinkedIn, his company: Foundation Marketing, his podcast: The Ross Simmonds Show

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Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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In this Marketing Over Coffee:
Learn about iPhone Duo, AI on a Break, Trade Show Cannibals, and more!!

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Who will be the first to cough up $2,000 for an iPhone Duo?

Critics: Show up with an opinion and data or GFY

AI Pause? Why?

Recursive Self Improvement on Models in China

9:35 - 12:04 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Inflation, harvesting black mass

Dreamforce and Unbound at the same time. Really?

What's John Learned from Upgrading the Home Theater?

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Now with Even More Christopher Lochhead!

In this Marketing Over Coffee:
The rest of the story from the legendary marketer on Creator Capitalists, fake vs. authentic stories, California Politics and more!!

Direct Link to File

Part 1 of this interview is here

Past interview with Christopher - get the basics on Category Design

What's the next 6 months hold? Switch from Knowledge Worker to Creator Capitalist

Inventory your 4 types of capital

Fake Bands

Gray Market Watches

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Black Rifle Coffee

Get Rella for social media management, free 14 day trial and get 10% off with code MOC

Bonus - The State of California Insider Insights

The Billionaire Tax opens the window to tax options

Taxing software?

If you can't participate you migrate to socialism

Invest America Accounts

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Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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