In this Marketing Over Coffee:
Learn about how Reddit is taking over search results, what you can do about it, and more!!

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Greg Poirier sent me a post from Rand Fishkin that featured Ross' Research on Reddit's Dominance

Starting as writer including Fantasy Football blogging and The Sims!

Starting on the agency side - becoming CMO for hire

Cracking the Reddit Code

Google/Reddit Partnership prior to IPO

Reddit leading the cited source for prompts across the board

7:30 - 8:47 Saily

The ad platform is much more sophisticated than it was prior the IPO

EEAT can still beat out Reddit

Going for keyword density 16+

Reddit can't be just your brand, think of it more like reviews than blog posts

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YouTube still unappreciated as cable cutting continues

You can have both your account and the subreddit banned for poor behavior - stick to the 3E's - Educate, Engage, Entertain

Setting up the infrastructure to put forth the best face on Reddit

What about Wikipedia and LinkedIn?

Prediction - Video will continue to accelerate with the desire for human connection

A book that's not about business, but has everything to do with business: The Inner Game of Tennis

Ross on LinkedIn, his company: Foundation Marketing, his podcast: The Ross Simmonds Show

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In this Marketing Over Coffee:
Learn about iPhone Duo, AI on a Break, Trade Show Cannibals, and more!!

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Who will be the first to cough up $2,000 for an iPhone Duo?

Critics: Show up with an opinion and data or GFY

AI Pause? Why?

Recursive Self Improvement on Models in China

9:35 - 12:04 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Inflation, harvesting black mass

Dreamforce and Unbound at the same time. Really?

What's John Learned from Upgrading the Home Theater?

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Now with Even More Christopher Lochhead!

In this Marketing Over Coffee:
The rest of the story from the legendary marketer on Creator Capitalists, fake vs. authentic stories, California Politics and more!!

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Part 1 of this interview is here

Past interview with Christopher - get the basics on Category Design

What's the next 6 months hold? Switch from Knowledge Worker to Creator Capitalist

Inventory your 4 types of capital

Fake Bands

Gray Market Watches

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Black Rifle Coffee

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Bonus - The State of California Insider Insights

The Billionaire Tax opens the window to tax options

Taxing software?

If you can't participate you migrate to socialism

Invest America Accounts

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In this Marketing Over Coffee:
Learn about Local Models, Better Writing with AI, Remembering Kindness, and more!!

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It's As Good As It Gets!

Alibaba Qwen 3.8 Flash Next - dramatic improvement in inference by going up to 2 and 3 word combinations. Making it 7-9x faster!

Workstation prices still coming down rapidly, in the US you can't get a Huawei

7:38 - 9:48 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

AI for Writers - New TI Course including how to get AI to write like you, not a slop slinging robot

Using Styleometry, and 20 page glossary of writing descriptive terms

Erik Deckers reminds: it's SICK-o-phant, not Psycho-phant

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Fiction vs. Non-Fiction

ChubbyCable USB-C with Apple Watch Charger

Dolly Parton

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In this Marketing Over Coffee:
Learn about treating AI like workers, outcomes over use cases, agentic, and more!!

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Talking with Lauren, the CMO of Asymbl at Salesforce Connections

Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We've talked about Chris Baggott and Douglas Karr over the years.

Workforce Orchestration - thinking about AI as a worker

Helping clients get started with AI and Salesforce

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Rosa the Recruiting Agent

Shifting the mindset so it's not about use cases, it's about outcomes

Headless still takes advantage of the enterprise trust layer and all the data

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The Mulesoft Agentic Fabric

Nailed recco with Play Bigger!

Connect with Lauren on LinkedIn

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In this Marketing Over Coffee:
Learn about AI Breakouts, Managing Mautic with Claude, Coffee with Bialetti Moka and more!!

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AI Companies exhibiting felony incompetence - "Breakouts" are your fault

New Models - some failing the ethics test

Anthropic adding Watermarks - required by the EU AI Act

ClaudeCode managing Mautic

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Vendors embarassing themselves

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I got an induction stove and Bialetti Moka. Chris suggests Trader Joe's Decaf French Roast

Project Hail Mary, Ted Lasso and Strange New Worlds

Giving away an Osmo SE

Chris and Katie talk AI at the August 27th EventNexus Event

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In this Marketing Over Coffee:
Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn't take jobs, and more!!

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Why does the Tech Industry Deserves an F for marketing AI?

Past interview with Christopher - get the basics on Category Design

Follow Your Different: Ray Wang Interview

Lochhead on Marketing - That time when Rush met Sir Paul McCartney

The shift from knowledge worker to creator capitalist is the greatest shift in how work gets done in 70 years

13:58 - 15:52 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Technology doesn't take jobs. It moves where the value gets created.

The creator capitalist sets priorities, taste, focus, judgment, problem framing, and direction on solutions.

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The four types of capital your comany owns

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In this Marketing Over Coffee:
Learn about Forward Deployed Engineers, Headless Salesforce, AI in the Loop, and more!!

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Garry is CEO of Red Argyle, Tom is the founder and Garry was the First Follower

Starting from a degree in sculpture to an inaugural class of Salesforce MVPs and now in the HoF

What it took to get the attention of Salesforce Ventures, and then the good fortune of landing that right before covid

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

The age of the Forward Deployed Engineer (FDE)

Start with security, but after that everything is getting simpler

The AI in the Loop mindset

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Slack looks like the common head in the headless world

The changing economics of data storage and token usage - and why the seat model will continue to hold on

The next six months will all be Model Context Protocol - MCPs

Spend $40, watch some YouTube and then take it all fishing. Garry prefers Adirondack Bass Fishing

Follow Garry on LinkedIn

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