Welcome back to another episode of Marketing Ping Pong with your hosts, Duncan and Ali! Today's episode is anything but ordinary as we delve into the sensitive and intriguing world of the funeral industry. Join us as we discuss how to transform what many consider a somber industry into a celebration of life, all while incorporating a dash of humor and plenty of business savvy.

Welcome to this episode of our podcast, where Duncan and Ali dive into a compelling case of a local bakery struggling to gain traction after unexpected setbacks. Join us as we analyze the bakery's current challenges, from minimal social media engagement to the sudden closure of a partner coffee shop, and discuss strategic marketing solutions that can revitalize its business.

What You'll Learn:

• Effective tactics to increase local engagement and visibility.
• The power of community events and collaborations in boosting business.
• Practical tips for leveraging social media to connect with a broader audience.

Timestamps:

• 00:00 Introduction to the Ghost Bakery Challenge
• 02:15 Analyzing the Bakery's Current Marketing Efforts
• 05:45 Strategies for Increasing Foot Traffic and Engagement
• 10:30 Creative Marketing Ideas to Revitalize the Bakery
• 15:00 Q&A with Listeners: Answering Your Business Queries

Duncan and Ali offer a mix of empathy, experience, and expert advice to help small business owners turn their challenges into opportunities for growth. Whether you're a local business owner or a budding entrepreneur, this episode provides valuable insights into making the most out of difficult business situations. Join us to learn how to not just survive, but thrive in the competitive world of small business!

Welcome to another episode of Marketing Ping Pong! I’m Duncan, here with co-host Ali. Today, we dive into the inflatable business—a market ripe with potential. We’re not just talking about renting bouncy houses; we’re reimagining community engagement and memorable events.

In today’s episode, we'll discuss everything from using inflatable tube men at markets to transforming rentals into full-blown event experiences. We’ll cover how to enhance your marketing with social media, email lists, and unique solutions to common event issues, like Ali’s “party in a box” concept for unforgettable celebrations.

We’ll also explore building emotional connections and shifting from just party rentals to becoming party problem solvers.