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Can you have a business that's fun and profitable?

Business coach, Wendy Muzzy, says "yes" and talks about how she helps women business owners address money issues and create more joy in their businesses.

Visit Wendy's website to learn more about her and her services. WendyMuzzy.com.

If you find the Marketing Root Work podcast valuable, please become a subscriber!

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Something I often hear from the people I work with is "how do I find my people?"

What they're really asking is "how do I find the people who will genuinely appreciate my unique approach and will happily pay me for my services?"

Referrals remain the best way to connect with great-fit clients. However, referrals can take a long time to materialize. Especially if we aren't intentionally developing a referral pipeline.

Two strategies I recommend are:

1. Actively work on creating your referral system.
2. Use your favorite clients' words and language in your marketing! Let your best clients speak directly to potential best clients!

If you want to attract more great-fit clients with more speed and ease, I urge you to put these strategies into action! The sooner you begin taking steps to cultivate these connections, the sooner people will be showing up who can't wait to pay you!

If you find the Marketing Root Work podcast valuable, please become a subscriber!

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

Most of the business owners I work with did not start businesses to work 60-hour weeks. They started their businesses to do something they’re fantastic at, make a positive difference, and have space for caring for others, flexibility, and a life they enjoy.

Still, it can be tough to set those boundaries. When we’re connected 24/7 it can feel difficult to stay offline; especially because that’s where our clients are.

Ari Pirutinski deliberately began his business, Steady Growth Partners in order to do what he loves and to set hard boundaries so he has time for the other-than-work activities he cherishes.

And it has not hurt his success. In fact, he believes setting clear work-life boundaries has contributed to the success of his business.

If you find the Marketing Root Work podcast valuable, please become a subscriber!

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.