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In this podcast conversation, coach and author, Barb Hubbard shares her journey writing and publishing her book, Quit Chasing Squirrels.

Barb’s book is quite successful. AND rather than jumping into creating offers and non-stop promotion, Barb learned she needed rest and self-care before she was ready to use her book for growing her coaching practice.

Barb's website: https://barbhubbardcoaching.com/

If you find the Marketing Root Work podcast valuable, please become a subscriber!

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Last year I took on a project to interview clients and stakeholders because I realized that what powers word of mouth marketing, referrals in particular, is what clients say about us.

I felt I couldn’t in good conscience ask you to ask your clients why they refer you if I didn’t do the work myself.

My integrity as a business coach comes from my own experiences; my willingness to do the difficult, sometimes scary work.

In this podcast I share what I learned and how you, too, can and should articulate your super powers in your marketing.

If you find the Marketing Root Work podcast valuable, please become a subscriber!

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us a text

One of the trickiest challenges I deal with is fully owning my value as a coach.

This shows up in my conversations with perspective clients. Especially when it comes to sharing what I charge and what clients can expect regarding outcomes.

This is a part of myself that keeps saying Really? Can you actually charge people that much?

When Harrison Moore offered me a free coaching session I heard no confusion when he explained the value of the gifted session. He was absolutely clear that what he was offering was very valuable. I didn’t hear a hint of “I’m giving you a free session because I hope you’ll choose to become a paid client.”

What I heard was from Harrison was he was genuinely interested in what I was doing in my business and to some degree he was assessing whether I was someone he wanted to coach.

The conversation felt honest and constructive.

I was so impressed, I asked Harrison if he would be a podcast guest and share his enrollment process in more detail.

If you find the Marketing Root Work podcast valuable, please become a subscriber!

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.