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Can you have a business that's fun and profitable?

Business coach, Wendy Muzzy, says "yes" and talks about how she helps women business owners address money issues and create more joy in their businesses.

Visit Wendy's website to learn more about her and her services. WendyMuzzy.com.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Something I often hear from the people I work with is "how do I find my people?"

What they're really asking is "how do I find the people who will genuinely appreciate my unique approach and will happily pay me for my services?"

Referrals remain the best way to connect with great-fit clients. However, referrals can take a long time to materialize. Especially if we aren't intentionally developing a referral pipeline.

Two strategies I recommend are:

1. Actively work on creating your referral system.
2. Use your favorite clients' words and language in your marketing! Let your best clients speak directly to potential best clients!

If you want to attract more great-fit clients with more speed and ease, I urge you to put these strategies into action! The sooner you begin taking steps to cultivate these connections, the sooner people will be showing up who can't wait to pay you!

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Most of the business owners I work with did not start businesses to work 60-hour weeks. They started their businesses to do something they’re fantastic at, make a positive difference, and have space for caring for others, flexibility, and a life they enjoy.

Still, it can be tough to set those boundaries. When we’re connected 24/7 it can feel difficult to stay offline; especially because that’s where our clients are.

Ari Pirutinski deliberately began his business, Steady Growth Partners in order to do what he loves and to set hard boundaries so he has time for the other-than-work activities he cherishes.

And it has not hurt his success. In fact, he believes setting clear work-life boundaries has contributed to the success of his business.

If you find the Marketing Root Work podcast valuable, please become a subscriber!

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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I rarely smile or laugh when I read most business marketing but when I do, I remember the company.

And that’s the point: when done well, marketing that uses wit and humor and playfulness can capture your prospects attention and is more memorable (sticky) than the staid, boring stuff the other guys are doing.

The quality of delight, when done well, gives your marketing an edge.

Episode Notes: Emily McGregor and PenguinCat

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Community is very important to our well-being as business owners. I don’t think any human enterprise can be done alone. I depend on my communities, both in-person and virtual for all kinds of reasons: advice, expertise, and just hanging out with people I enjoy and who “get” me.

And yet, there are times when a community which once served us no longer fits. This can feel so painful! It’s why I invited Jennifer Corbeau to share her wisdom on how she moved on from a community when she realized it was holding her back. And she left with grace and a sense of completion.

Jennifer Corbeau is a guide, teacher, and catalyst who leads women on transformative travel retreats. Learn more about Jennifer’s work on her website. SpiralPathJourneys

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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If you're a business owner, you've no doubt experienced a difficult sales call. It's even worse when you think it's something you can absolutely help with and your prospective client gets prickly.

What do you do?!

I share a super awkward situation which (thanks to good advice) I was able to repair.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Jason Fishman saw how difficult it was for many types of startups to receive funding from traditional sources and he had a creative response: why not use crowdfunding as a way for smaller ventures to find investors?

Jason’s agency, Digital Niche Agency, provides strategic and marketing services to help smaller ventures attract investors using the crowdfunding framework.

Connect with Jason: https://www.digitalnicheagency.com/

If you find the Marketing Root Work podcast valuable, please become a subscriber!

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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There is a reason your favorite clients choose to work with you. You do an exceptional job addressing tangible and intangible elements which are important to your client.

This is huge when it comes to your marketing. You want to make sure you are always addressing how you are making a unique, measurable difference for your best clients.

When you share successes, testimonials, etc. you are letting prospective right-fit clients know how you make a difference and success stories help prospective clients feel "they helped someone like me, they can help me as well."

In this podcast I talk about how to learn what outcomes matter most to your client and how to measure progress.

If you find the Marketing Root Work podcast valuable, please become a subscriber!

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.