⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

Is SEO dead now that AI search has arrived? Sophie Brannon, co-founder of StudioHawk US, says no, and she explains why the "SEO is dead" crowd has it backwards. She breaks down how AI search builds on the same foundations as traditional SEO, why those inflated AI traffic stats are misleading, and the SOURCE framework her team uses to get brands cited in ChatGPT, Google AI Overviews, and beyond. She also shares how she went from journalist to SEO leader to co-founder, and why StudioHawk only hires "wholesome nerds."

CONNECT WITH SOPHIE
🌐 Website: https://studiohawk.com
🎓 Hawk Academy (free SEO and AI search training): https://hawkacademy.co
💼 LinkedIn: https://www.linkedin.com/in/sophie-brannon-081bb294/
𝕏 X: https://x.com/SophieBrannon

CONNECT WITH ANDY
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 - Intro
03:00 - From journalist to head of SEO
04:15 - She quit her job to live in a tent
06:35 - The phone call that made her a co-founder
08:23 - Why StudioHawk only hires "wholesome nerds"
13:37 - The biggest myth about AI search
14:55 - Ignore the 2000% AI traffic stats
15:40 - The SOURCE framework for getting cited by AI
19:37 - Voice search, featured snippets, and the shiny-object trap
28:11 - Why Americans buy SEO differently
32:32 - Why they'll never be a full-service agency

TEAM
🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/

Got a question about job search, careers, or marketing? Submit it for a future Q&A: https://tally.so/r/A7ZYql

In this solo Q&A episode, Andy Milligan answers the questions marketers have been sending him about building a personal brand, getting referrals, and landing jobs before they're posted. He breaks down why posting your work isn't enough, how to keep your voice in a sea of templated LinkedIn content, and how to make your resume, LinkedIn, and portfolio tell one consistent story. Then he builds and strategizes in public, sharing real cold outreach conversion numbers, a sales call that didn't close, and the brand stats he tracks to grow his business.

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

02:17 - I did $26K last month as a solo marketer

04:14 - Nobody cares about your first post (and that's fine)

05:37 - The two-step move that built my entire business

07:28 - The post type that makes people trust you faster

08:05 - $350K from a channel with almost no subscribers

08:25 - Every LinkedIn post sounds the same. Here's the fix.

10:53 - Never gotten a job through someone you know?

14:13 - How to find jobs before they're posted

16:40 - Why I'd never use the Open to Work banner

17:02 - Your resume, LinkedIn, and portfolio are telling 3 different stories

20:25 - What happens when someone Googles you

24:17 - 30 cold videos, 2 sales calls, 0 closes (yet)

27:41 - Every brand stat I track, live

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

📥 Get the full VA playbook and slide deck: https://www.columbusmarketing.org/va-workshop

Recorded live for the 10x Solo community, this workshop breaks down how I built a lean remote team from the Philippines, starting for less than $200 a month. I walk through where I found each team member, what I pay and why, and the exact tasks I delegate, from LinkedIn outreach and newsletter production to podcast editing and inbox triage. You'll also get my biggest delegation mistakes, how to vet candidates, how to pay international contractors, and why your assistant should be using AI. If you've been on the fence about hiring a VA, this is your roadmap.

CONNECT WITH 10X SOLO

🌐 Community: https://10xsolo.com

📰 Newsletter: https://10xsolo.substack.com

💼 Garrett Jestice: https://www.linkedin.com/in/garrettjestice

CONNECT WITH ANDY

🌐 Website: https://www.mmg.studio/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

TIMESTAMPS

00:00 Intro

01:54 The workshop begins

05:30 Solo to a team of three

10:30 Agency vs. going direct

15:30 Why $8 an hour is 7x minimum wage

18:00 Start for $200 a month

22:00 The outreach system my VA runs daily

26:00 I edited 100 episodes alone. Never again.

29:00 The mistakes I wish I hadn't made

34:30 How to spot a high performer fast

37:00 My assistant texts my mom

41:00 Live Q&A

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Studio: https://www.mmg.studio/