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Is SEO dead now that AI search has arrived? Sophie Brannon, co-founder of StudioHawk US, says no, and she explains why the "SEO is dead" crowd has it backwards. She breaks down how AI search builds on the same foundations as traditional SEO, why those inflated AI traffic stats are misleading, and the SOURCE framework her team uses to get brands cited in ChatGPT, Google AI Overviews, and beyond. She also shares how she went from journalist to SEO leader to co-founder, and why StudioHawk only hires "wholesome nerds."

CONNECT WITH SOPHIE
🌐 Website: https://studiohawk.com
🎓 Hawk Academy (free SEO and AI search training): https://hawkacademy.co
💼 LinkedIn: https://www.linkedin.com/in/sophie-brannon-081bb294/
𝕏 X: https://x.com/SophieBrannon

CONNECT WITH ANDY
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 - Intro
03:00 - From journalist to head of SEO
04:15 - She quit her job to live in a tent
06:35 - The phone call that made her a co-founder
08:23 - Why StudioHawk only hires "wholesome nerds"
13:37 - The biggest myth about AI search
14:55 - Ignore the 2000% AI traffic stats
15:40 - The SOURCE framework for getting cited by AI
19:37 - Voice search, featured snippets, and the shiny-object trap
28:11 - Why Americans buy SEO differently
32:32 - Why they'll never be a full-service agency

TEAM
🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/