Episodes

  • Building a Successful Fitness Business Model

    Building a Successful Fitness Business Model
    Jun 22 2024
    In this episode, I talk about key strategies to help you establish and grow a successful fitness business. Starting a fitness business demands more than just a passion for health and fitness, it requires a meticulously crafted business model designed for sustainability and growth. The fitness industry offers a diverse range of opportunities, from personal training to specialised studios and online coaching. To thrive in this competitive landscape, it’s essential to adopt strategies that set your business apart and meet the evolving needs of your clients. For more expert tips and insights on social media marketing, be sure to follow me on Instagram @trafficful_marketing.
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    20 mins
  • Why Personal Trainers Must Invest in Their Own Reliable and Scalable Platform

    Why Personal Trainers Must Invest in Their Own Reliable and Scalable Platform
    May 18 2024
    In this episode, we're diving into a shift happening on Instagram in 2024... the rollout of a new, costly business verification model. I will discuss why it's more crucial than ever to invest in your own app or landing page. Tune in and unpack the benefits. Take control of your digital presence and secure your fitness business's future. For more expert tips and insights on social media marketing, be sure to follow me on Instagram @trafficful_marketing.
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    13 mins
  • Quick PESTLE Analysis of the Personal Training Industry

    Quick PESTLE Analysis of the Personal Training Industry
    Apr 14 2024
    In this episode, we're exploring the intricacies of the personal training industry through a quick PESTLE analysis. Join me as I dissect the political, economic, social, technological, legal, and environmental factors impacting personal trainers and their clients. Get ready to gain valuable insights into how external forces are shaping the future of fitness coaching. For more expert tips and insights on social media marketing, be sure to follow me on Instagram @trafficful_marketing. Don't miss out on actionable strategies to elevate your brand and stand out in the digital landscape. Tune in now and take your social media game to the next level.
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    12 mins
  • Building Your Social Media Strategy with the Build, Measure, Learn Methodology

    Building Your Social Media Strategy with the Build, Measure, Learn Methodology
    Mar 17 2024
    In this episode, I discuss social media marketing and how to craft a winning strategy using the Build, Measure, Learn methodology. Learn how to define your goals, identify your target audience, and create compelling content pillars to captivate your followers. Discover the importance of tracking key metrics, leveraging analytics tools, and adapting to feedback to continuously improve your social media presence. For more expert tips and insights on social media marketing, be sure to follow me on Instagram @trafficful_marketing. Don't miss out on actionable strategies to elevate your brand and stand out in the digital landscape. Tune in now and take your social media game to the next level.
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    14 mins
  • Mastering Social Media: A Personal Trainer's Guide to Selling Services Online

    Mastering Social Media: A Personal Trainer's Guide to Selling Services Online
    Feb 18 2024
    In this episode, we'll dive into the strategies and tactics for selling your fitness services on social media platforms. From creating compelling content to converting followers into clients. Follow me on IG: @trafficful_marketing
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    19 mins
  • Why Organic Reach Matters, Even with Ads

    Why Organic Reach Matters, Even with Ads
    Jan 14 2024
    In this episode, I talk about the valuable role that organic strategies play in validating your offer, building credibility, fostering trust, and creating a genuine connection with your audience. I give examples of using organic strategy, and how can you take that organic tested offer to ads.
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    11 mins
  • How to Audit Your Social Media Profile

    How to Audit Your Social Media Profile
    Dec 9 2023
    Embarking on a fitness journey often begins with a click on a social media profile. For personal trainers, auditing this digital presence is paramount. It's not just about aesthetics; it's a strategic investment. A well-curated profile not only reflects professionalism but also cultivates trust, engages your audience, and converts casual scrollers into committed clients. Join me in going through the checks you must regularly go through to audit your social media profiles to ensure you are not just followers, but leaders in your niche.
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    17 mins
  • The Latest Business Model Trends: Expectations vs. Reality

    The Latest Business Model Trends: Expectations vs. Reality
    Nov 19 2023

    Stay informed about fitness industry trends while recognising that client needs and preferences can vary widely. Adapting to the realities of the fitness industry and being flexible in your approach will be key to long-term success.


    Follow me on Instagram: @trafficful_marketing
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    15 mins