What actually makes a business worth buying?

In this episode of the Acquisition Assist Podcast, Martin Godfrey Legido explores the key things buyers should look for when evaluating an established business — and why a profitable business isn't automatically a good acquisition.

Martin discusses how to assess the sector, existing management, reason for sale, financial performance, assets, valuation, financing opportunities and future potential of a business before making an offer.

He also shares practical insights into:

• How to identify whether a sector is growing or declining
• What the current owners can tell you about a business's potential
• Why the reason for sale matters
• Understanding EBITDA and business valuation
• What to look for on a company's balance sheet
• How assets and receivables can potentially support acquisition financing
• The importance of financial and commercial due diligence
• Vendor financing and structuring an acquisition
• Warning signs when a seller is promising "jam tomorrow"
• How to identify opportunities to improve a business after acquisition

Whether you're actively looking to buy a business or simply exploring the idea of business ownership, this episode offers practical perspectives on how experienced buyers assess an acquisition opportunity.

🎙️ Listen to the Acquisition Assist Podcast for more conversations and insights on buying and growing established businesses.

About Acquisition Assist

Acquisition Assist helps ambitious buyers navigate the business acquisition process and explore opportunities to become business owners.

🌐 Learn more: https://acquisitionassist.com

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🎙️ BUYING A BUSINESS vs. A START-UP!

Is it better to build a business from scratch or buy one that's already established?

In this episode, Martin explores the pros and cons of both paths, the biggest myths about business ownership, and why buying an existing business can often be the faster route to cash flow and financial freedom.

🎧 Listen now and discover which path is right for you.

💬 What would you choose - buy a business or start one from scratch? Tell us in the comments!

#BusinessAcquisition #Entrepreneurship #Startup #BusinessGrowth #FinancialFreedom #AcquisitionAssist