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Measure Success Podcast

Measure Success Podcast

Written by: Carl J. Cox
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This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.@2023, 40 Strategy Inc. All Rights Reserved. Economics Leadership Management Management & Leadership
Episodes
  • Strategy Is Not About Doing More
    Jan 6 2026

    In this episode of the Measure Success Podcast, Carl J. Cox sits down with John Whitt, founder of Business Whitt and author of Checkmate, to explore how strategic thinking, leadership, and generosity intersect.

    John explains how lessons from competitive chess apply directly to business. Small advantages, disciplined execution, and resource placement matter more than chasing quick wins. The conversation covers clarity in goal setting, identifying constraints, testing ideas before scaling, and leading with generosity as a competitive edge.

    Listeners will gain practical insight into building strategy that holds up under pressure and leadership habits that create lasting results.

    Listen now and learn how to think ahead, execute with intention, and lead in a way that drives sustainable success.

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    33 mins
  • How Smart Leaders Use AI to Execute Better
    Dec 30 2025

    AI is changing how companies grow, how leaders lead, and how strategy gets executed.

    In this episode of the Measure Success Podcast, Carl J Cox sits down with Klee Kleber, co-founder and partner at Build Group, to discuss what leaders need to understand right now. Klee shares why expertise is becoming a commodity, why implementation is still the biggest challenge, and how operator-led strategy creates real value.

    They cover how AI is reshaping product development, go-to-market strategy, and leadership, along with why human judgment, trust, and execution still matter. This episode is a clear look at what is changing and what is not.

    Listen in, then take action. Strategy only works when it gets implemented.

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    33 mins
  • AI, Sales, and the Power of Human Connection
    Dec 23 2025

    In this episode of the Measure Success Podcast, Carl J Cox talks with Gabe Lullo, CEO of Alleyoop, about the real role of outbound sales in today's market.

    They discuss how AI is changing sales without replacing human connection, why founders should stay close to revenue early, and how content builds trust before the first conversation ever happens. Gabe shares lessons from scaling a remote SDR organization and explains how fractional sales teams help growing companies create momentum without overspending.

    This conversation is practical, honest, and focused on strategy over tactics.

    If you want to grow without burning your market or relying on automation alone, this episode will give you a clearer path forward.

    Subscribe, listen, and apply what matters.

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    32 mins
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