This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she’s a certified coach!), and the proven strategies med spas need to build with authenticity. Listen to learn:

• The five-part framework for a marketing system that attracts, converts and scales;
• How StoryBrand positions the patient as the hero, and why that matters;
• Common marketing mistakes med spas make and how to fix them;
• Affordable resources for small med spa or solo practitioners;
• AI and how to keep your brand authenticity as you grow.

Find more insights at saltmarketing.co and check out the Worth Your Salt podcast.

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The male aesthetic market is growing, so we spoke to the expert to find out how to get them in your med spa’s door. This week, AmSpa founder Alex R. Thiersch, JD, sits down with Terrence Keaney, MD, board-certified dermatologist, co-founder of SkinDC, and clinical associate professor at George Washington University, to explore what drives men into aesthetic practices and how providers can meet their unique needs. From seasonality trends and internal marketing strategies to the impact of GLP-1 medications and the rise of hair restoration, Dr. Keaney shares data-driven insights and practical tips for attracting and retaining male patients while delivering natural, confidence-boosting results. Listen for insights on:

• Why men remain an underappreciated demographic and how to change that;
• The treatments men want most: neurotoxins, jawline contouring, and hair restoration;
• How internal marketing and re-consults increase male patient engagement;
• The role of social media and word-of-mouth in influencing men’s decisions;
• Addressing fears of “looking unnatural” and combating filler misinformation;
• GLP-1 users: five aesthetic concerns and how to treat them;
• Why regenerative medicine is the next frontier in aesthetics.

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Adding longevity services doesn’t have to mean massive overhead. In this episode, AmSpa founder Alex R. Thiersch, JD, talks with Jaclyn Kawwas, Head of Commercial at Peak Health, about how her team built a platform that makes launching or expanding longevity medicine simple and profitable for aesthetic practices. Learn how Peak combines personalized protocols with advanced diagnostics, including comprehensive lab panels and imaging to metabolic monitoring, wearables, and performance testing. This conversation covers:

• Kawwas' career path and why she pivoted to longevity health;
• What “longevity medicine” means and how it differs from functional medicine;
• The biggest barriers for patients and providers in accessing longevity care;
• How Peak Health’s infrastructure and telemedicine platform work for med spas;
• Practical steps to launch longevity services without heavy investment;
• Driving revenue and retention while expanding your audience; and
• Marketing support and early access partnership opportunities.

Learn more and apply for early access at getpeakhealth.com. --

Music by Ghost Score