Live Speaker Coaching: Refining Offers, Pricing, and Sales for an Email Marketing Business

On Mic Drop Mindset, host Jenn conducts a live, off-the-cuff coaching session with Sebastian Dziuk about clarifying his business model and offers as an email marketing specialist for experts and thought leaders.

Sebastian explains his premium done-for-you lead magnet and automation services ($6,500 and $10,000) and a newer $497 “Email Revenue Roadmap” strategy blueprint, noting that many leads—often early-stage entrepreneurs from places like SCORE—aren’t ready to invest.

They identify that the key issue isn’t creating more low-ticket offers but targeting clients who already believe in email marketing and have less time, emphasizing relationship-building through in-person paid events and word of mouth.

Jenn recommends leading sales conversations with the highest-priced offer first, then stepping down if needed, and Sebastian commits to returning to foundational outreach and letting prospects decide on budget.

00:00 Live Coaching Setup

00:27 Sebastian Business Dilemma

03:00 Talks Framework Audience

04:32 Current Offers Pricing

07:27 Belief In Email

09:39 Find Right Buyers

13:27 Proof Case Studies

15:38 Ideal Client Profile

22:19 Sales Process Fit Calls

23:38 Back To Foundations

27:00 Start With Premium

30:47 Action Steps Wrap Up

31:37 Where To Find Sebastian

32:04 Final Outro

About Sebastian Dziuk

Sebastian Dziuk is an email marketing expert, entrepreneur, and U.S. Army veteran whose roots in military public affairs shaped a career built on strategic communication and organic growth. After navigating the fast-paced world of intrapreneurship at General Mills, Sebastian has built a reputation for turning complex ideas into messaging that moves people to buy.

As founder of Dziuk Studios LLC, Sebastian has helped dozens of experts and thought leaders turn online attention into sales using his signature AttractCycle™ framework.

With a career built on the intersection of creativity and strategy, Sebastian works with his clients to build a sustainable, organic lead generation system.

Connect with Sebastian:

LinkedIn: https://www.linkedin.com/in/sebastiandziuk/

Website: https://dziukstudios.com/

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat

Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com

Faith Based versus Secular Speaking: How to Choose your Best Audience

Host Jennspingo coaches speaker and burnout strategist Michelle Von Ruden on how to navigate speaking in both Christian and secular contexts without limiting opportunities.

Michelle worries meeting planners may avoid her if they see faith-based content, especially as she rebrands her website and grows her faith-focused podcast, Why I Believe.

They clarify that her core burnout talk stays the same while stories and references shift by audience, and note she has no evidence yet of lost bookings—only advice from experienced speakers.

Jenn highlights that faith is central to Michelle’s values and identity and can’t be fully separated, encourages evaluating advice through values and outcomes, and discusses choosing audiences intentionally due to limited capacity.

Michelle decides she wants a 50/50 mix of faith-based and secular engagements, prioritizes authenticity, and shares her themed weekly schedule for managing multiple business demands.

About Michelle:

Michelle Von Ruden is a speaker, burnout strategist, and host of the Why I Believe podcast. She helps high-achievers overcome burnout, perfectionism, and overwhelm so they can lead with greater resilience, clarity, and purpose.

Author of “3 Ways to Develop Your Resilience”, Michelle’s insights have been featured in Volume One – Women in Leadership 2024, the Maxwell Leadership Blog, and podcasts such as LeaderPass and Coachful Coaching. She holds a BS in Finance from Capella University and an MBA in Management & Leadership from the University of Kansas.

With more than 20 years of leadership, operations, finance, and entrepreneurial experience, Michelle combines practical strategies with real-world wisdom. She is a certified Maxwell Leadership Coach, Speaker, and Trainer, a DISC Behavioral Analysis Consultant, and a respected leader within Maxwell Leadership, Polka Dot Powerhouse, and One Woman.

Michelle has inspired audiences across the U.S. and Canada through keynotes, workshops, and leadership development programs.

Connect with Michelle:

https://www.linkedin.com/in/michellervonruden/

https://vonrudencc.com/speaking

00:00 Welcome and Introductions

00:26 The Faith and Speaking Dilemma

03:14 Customizing Stories for Audiences

04:36 Fear of Meeting Planner Pushback

05:40 Website and Branding Decisions

09:02 Filtering Advice Through Values

11:49 Faith as Core Identity

13:23 MVR Rebrand and Future Site Plan

15:03 Can You Mix Both Worlds

15:36 Defining Proof Points

16:36 Who You Serve Most

19:24 Choosing Faith or Secular

20:05 Owning Your Identity

21:39 Unmasking and Cancer Story

23:52 Money Values and Mix

25:46 How Top Speakers Scale

27:34 Weekly Focus System

28:16 Mic Drop and Connect

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat

Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com

Speaking Business Models: Pay-to-Play, Keynotes, Visibility, Competitions, Corporate Training, and Hosting Events, oh my!

The episode of Mic Drop Mindset breaks down major speaking business models and how to choose a fit. Jenn Espinosa-Goswami reflects on early, unprofitable experiences relying on Facebook groups and virtual summits, then explains 6 different speaking business models to consider on your speaking journey. These 6 business models are

1) pay-to-play/sponsored stages

2) the paid keynote/enterprise model

3) visibility or “free dinner” speaking

4) speaker competitions for “vicarious authority”

5) corporate training

6) promoter speaking (with a cautionary disclaimer about those who may promise more than they can deliver)

Would you like my support with finding speaking opportunities for paid, visibility or corporate training? Join my masterclass on July 21 on Finding & Booking Speaking Engagements. This includes a deep dive using resources on where to start and who to connect with. These aren't your typical "free dinner" speaking!

Register here: https://www.eventbrite.com/e/finding-and-booking-paid-speaking-engagements-tickets-1991070988926

00:00 Speaking Models Overview

00:33 Early Speaking Lessons

01:30 Pay To Play Stages

05:00 Keynote Enterprise Model

07:37 Visibility Free Dinner

09:21 Speaker Competitions

11:43 Corporate Training Path

14:13 Host Your Own Events

15:55 Recap And Final Advice

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat

Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com