Live Speaker Coaching: Refining Offers, Pricing, and Sales for an Email Marketing Business

On Mic Drop Mindset, host Jenn conducts a live, off-the-cuff coaching session with Sebastian Dziuk about clarifying his business model and offers as an email marketing specialist for experts and thought leaders.

Sebastian explains his premium done-for-you lead magnet and automation services ($6,500 and $10,000) and a newer $497 “Email Revenue Roadmap” strategy blueprint, noting that many leads—often early-stage entrepreneurs from places like SCORE—aren’t ready to invest.

They identify that the key issue isn’t creating more low-ticket offers but targeting clients who already believe in email marketing and have less time, emphasizing relationship-building through in-person paid events and word of mouth.

Jenn recommends leading sales conversations with the highest-priced offer first, then stepping down if needed, and Sebastian commits to returning to foundational outreach and letting prospects decide on budget.

00:00 Live Coaching Setup

00:27 Sebastian Business Dilemma

03:00 Talks Framework Audience

04:32 Current Offers Pricing

07:27 Belief In Email

09:39 Find Right Buyers

13:27 Proof Case Studies

15:38 Ideal Client Profile

22:19 Sales Process Fit Calls

23:38 Back To Foundations

27:00 Start With Premium

30:47 Action Steps Wrap Up

31:37 Where To Find Sebastian

32:04 Final Outro

About Sebastian Dziuk

Sebastian Dziuk is an email marketing expert, entrepreneur, and U.S. Army veteran whose roots in military public affairs shaped a career built on strategic communication and organic growth. After navigating the fast-paced world of intrapreneurship at General Mills, Sebastian has built a reputation for turning complex ideas into messaging that moves people to buy.

As founder of Dziuk Studios LLC, Sebastian has helped dozens of experts and thought leaders turn online attention into sales using his signature AttractCycle™ framework.

With a career built on the intersection of creativity and strategy, Sebastian works with his clients to build a sustainable, organic lead generation system.

Connect with Sebastian:

LinkedIn: https://www.linkedin.com/in/sebastiandziuk/

Website: https://dziukstudios.com/

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat

Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com

Faith Based versus Secular Speaking: How to Choose your Best Audience

Host Jennspingo coaches speaker and burnout strategist Michelle Von Ruden on how to navigate speaking in both Christian and secular contexts without limiting opportunities.

Michelle worries meeting planners may avoid her if they see faith-based content, especially as she rebrands her website and grows her faith-focused podcast, Why I Believe.

They clarify that her core burnout talk stays the same while stories and references shift by audience, and note she has no evidence yet of lost bookings—only advice from experienced speakers.

Jenn highlights that faith is central to Michelle’s values and identity and can’t be fully separated, encourages evaluating advice through values and outcomes, and discusses choosing audiences intentionally due to limited capacity.

Michelle decides she wants a 50/50 mix of faith-based and secular engagements, prioritizes authenticity, and shares her themed weekly schedule for managing multiple business demands.

About Michelle:

Michelle Von Ruden is a speaker, burnout strategist, and host of the Why I Believe podcast. She helps high-achievers overcome burnout, perfectionism, and overwhelm so they can lead with greater resilience, clarity, and purpose.

Author of “3 Ways to Develop Your Resilience”, Michelle’s insights have been featured in Volume One – Women in Leadership 2024, the Maxwell Leadership Blog, and podcasts such as LeaderPass and Coachful Coaching. She holds a BS in Finance from Capella University and an MBA in Management & Leadership from the University of Kansas.

With more than 20 years of leadership, operations, finance, and entrepreneurial experience, Michelle combines practical strategies with real-world wisdom. She is a certified Maxwell Leadership Coach, Speaker, and Trainer, a DISC Behavioral Analysis Consultant, and a respected leader within Maxwell Leadership, Polka Dot Powerhouse, and One Woman.

Michelle has inspired audiences across the U.S. and Canada through keynotes, workshops, and leadership development programs.

Connect with Michelle:

https://www.linkedin.com/in/michellervonruden/

https://vonrudencc.com/speaking

00:00 Welcome and Introductions

00:26 The Faith and Speaking Dilemma

03:14 Customizing Stories for Audiences

04:36 Fear of Meeting Planner Pushback

05:40 Website and Branding Decisions

09:02 Filtering Advice Through Values

11:49 Faith as Core Identity

13:23 MVR Rebrand and Future Site Plan

15:03 Can You Mix Both Worlds

15:36 Defining Proof Points

16:36 Who You Serve Most

19:24 Choosing Faith or Secular

20:05 Owning Your Identity

21:39 Unmasking and Cancer Story

23:52 Money Values and Mix

25:46 How Top Speakers Scale

27:34 Weekly Focus System

28:16 Mic Drop and Connect

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat

Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com

Speaking Business Models: Pay-to-Play, Keynotes, Visibility, Competitions, Corporate Training, and Hosting Events, oh my!

The episode of Mic Drop Mindset breaks down major speaking business models and how to choose a fit. Jenn Espinosa-Goswami reflects on early, unprofitable experiences relying on Facebook groups and virtual summits, then explains 6 different speaking business models to consider on your speaking journey. These 6 business models are

1) pay-to-play/sponsored stages

2) the paid keynote/enterprise model

3) visibility or “free dinner” speaking

4) speaker competitions for “vicarious authority”

5) corporate training

6) promoter speaking (with a cautionary disclaimer about those who may promise more than they can deliver)

Would you like my support with finding speaking opportunities for paid, visibility or corporate training? Join my masterclass on July 21 on Finding & Booking Speaking Engagements. This includes a deep dive using resources on where to start and who to connect with. These aren't your typical "free dinner" speaking!

Register here: https://www.eventbrite.com/e/finding-and-booking-paid-speaking-engagements-tickets-1991070988926

00:00 Speaking Models Overview

00:33 Early Speaking Lessons

01:30 Pay To Play Stages

05:00 Keynote Enterprise Model

07:37 Visibility Free Dinner

09:21 Speaker Competitions

11:43 Corporate Training Path

14:13 Host Your Own Events

15:55 Recap And Final Advice

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat

Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com

Worst Public Speaking Advice Ever (And What to Do Instead)

The episode reviews the worst public speaking advice that Jenn has heard and offers alternatives: don’t wait to perfect a fully written, filmed speech before seeking gigs because events book 6–8 months out and perfectionism can stall opportunities; avoid opening with a joke or forced audience-energy questions like “How are you today?”; reject the idea that anyone is simply a “natural,” since strong speakers practice and can appear natural through preparation; “speak from the heart” shouldn’t mean being unprepared, overly dramatic, or oversharing private details; two unusual tips are discussed—eating salty potato chips to calm nerves (shared as an industry myth and used with caution) and squeezing butt cheeks as a grounding/tension-release idea; and instead of only listening to your videos for feedback, review visuals without audio, then audio without visuals to improve both.

Thanks to Eva Rose Daniel for inspiring tip #6.

Resources mentioned: Episode 4 on Speechcraft https://www.buzzsprout.com/2593278/episodes/18781840

00:00 Worst Advice Intro

00:23 Perfection Before Gigs

01:38 Skip Jokes Opener

03:19 Nobody Is Natural

04:51 Speak From Heart Myth

06:40 Potato Chips Nerves

07:56 Squeeze Butt Cheeks

09:16 Better Video Feedback

10:35 Wrap Up And Next

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat

Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com

How to Answer “What’s Your Speaking Fee?” and Get Paid What You’re Worth

The episode explains how speakers can confidently answer “What’s your speaking fee?” and avoid blurting out an unaligned number by using three approaches: replacement cost, honorarium/starter fee, and the “budge or barter” method to avoid.

For replacement cost, speakers (especially coaches/consultants) can base fees on their hourly rate plus preparation, pre-event calls, and post-event follow-up, emphasizing they’re paid for delivering a problem-solving program, not just a 60-minute talk.

For honorariums, speakers can ask early if there’s a budget, then negotiate other compensation like travel, books, video footage, attendee lists, sponsorship/table space, promotion, or discounted tickets, and invoice the full fee with discounts.

The script shares typical fee ranges (emerging $0–$3,000; experienced/industry $3,000–$7,000; professional/celebrity $7,000–$100,000), suggests stating ranges, discusses whether to list fees on a website, and underscores saying no when it isn’t worth it.

00:00 The Speaking Fee Question

00:56 Avoiding the Bread Game

01:48 Replacement Cost Method

03:52 Prep Time and Add Ons

07:00 Lead with Value

07:37 Honorarium and Low Budget Gigs

09:09 Negotiating Non Cash Perks

11:06 Sponsorship and Tabling Example

14:02 Budge or Barter Pitfalls

15:25 Typical Fee Ranges

17:34 Using Ranges and Calculators

19:21 Posting Fees and Wrap Up

20:34 Final Thanks and Call to Action

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat

Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com

How to Know You’re Speaker Bureau Ready: Fees, Materials, Reputation, and Consistency

The episode explains why speakers shouldn’t approach a speakers bureau until they’re “bureau ready,” noting bureaus typically want speakers already booking plenty of work and consistently earning about $7,500–$12,500 per talk, and that some speakers sign with bureaus yet book nothing.

Jenn outlines key readiness factors: professional speaker materials (a speaker kit/portfolio with a clear signature talk, audience takeaways, bios, professional headshots, testimonials, and both editable drafts and polished PDFs so bureaus can add logos), reputation (responsiveness, warm referrals, industry relationships, and a strong online presence), and consistency (fee integrity, consistent branding, visible event activity, and audience fit).

She also discusses tradeoffs of bureaus—25% commission, expectation to say yes, and benefits like negotiation, logistics, and access to ongoing event-planner relationships.

00:00 Bureau Ready Warning

00:22 Why Bureaus Say No

02:49 Who Bureaus Want

03:21 Build Your Speaker Kit

04:50 Professional Assets Checklist

05:28 Public And Private Versions

07:24 Reputation Matters Most

10:19 Boost Your Visibility

11:56 Consistency And Fee Integrity

13:54 Lifestyle Fit Reality Check

15:22 What Bureaus Actually Do

18:10 Wrap Up And Next Steps

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat

Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com

Find Your Authentic Speaking Style: From Formal to Facilitator

This episode explores how a speaker’s authenticity is connected to their unique speaking style and how to identify it. It suggests starting with outward cues like stage wardrobe (formal vs. informal) and aligning dress with language and delivery to avoid disconnects.

Jenn outlines four core speaker personas—informative (data-driven), narrative (storytelling/performance techniques), entertainer (physicality, props, magic), and facilitator (co-creating interactive experiences)—and notes people may blend elements of each.

Jenn also discusses vocal and cultural nuances, especially among women and women of color, including musical cadence influenced by traditions such as church and ministry, along with techniques like vocal fry, upspeak, pitch, and the importance of clear enunciation. She encourages recording and listening to audio to self-assess cadence, pacing, pauses, emphasis, and content balance, then leaning into natural style while practicing new techniques.

Get the free guide to evaluating your presentation skills: www.jennspingo.com/free-guide

Video on vocal techniques unique to women: https://youtu.be/ueVYU6jZ8-Q?si=hDQMOOY5u0IHYOgQ

00:00 Speaking Style and Authenticity

00:45 Dress Sets the Tone

01:54 Informal vs Formal Vibes

04:52 Stage Personas Explained

05:20 Informative and Narrative Types

06:59 Entertainers and Facilitators

09:25 Cultural Cadence and Musicality

10:51 Vocal Habits to Watch

12:13 Enunciation and Self Review

13:40 Key Takeaways and Next Steps

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat

Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com

How to Get Useful Speaking Feedback: From Worst to Best Sources

Jenn explains why speakers should actively solicit feedback to iterate on their talks, improve performance, and earn rebookings and referrals. She contrasts helpful feedback with a negative experience watching a competitor’s webinar where a volunteer speaker was repeatedly interrupted and bluntly criticized in front of hundreds, advocating instead for supportive, end-of-presentation feedback like Toastmasters and her Mic Drop Moments process.

She recommends using Talkadot to collect immediate audience “smile report” data, quotes, and social graphics, and then ranks feedback sources from worst to best: self-review (often overly critical), staff (too supportive), family and friends (inconsistent and not specific), AI tools (useful analytics but limited on connection), other speakers (valuable if guided with specific questions), audience members and event organizers (more candid survey data), and finally speaker coaches for objective, encouraging, mindset-and-mechanics support. She previews next week’s topic on speaking fees.

Resources mentioned:

Talkadot https://www.talkadot.com/s/jennespinosa-goswami/share

Mic Drop Moments (for 2 levels of feedback) www.calendly.com/jennchat

Evaluate your own presentation with this free guide: www.jennspingo.com/free-guide

00:00 Why Feedback Matters

01:28 A Webinar Feedback Horror Story

04:23 Better Ways to Give Feedback

06:06 Fast Audience Surveys with Talkadot

07:20 Ranking Feedback Sources

07:34 Worst to Mid Feedback Options

12:21 Speakers and Audience Insights

14:41 Event Organizer Reports

15:36 Why a Speaker Coach Helps Most

17:49 Recap and Next Steps

Have a question or suggestion for a future episode topic? Email me jenn@jennspingo.com.

Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat

Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com