If you've ever made a big investment in yourself and then immediately thought, "what was I thinking???" we see you. That in-between phase where you're not who you used to be, but you're not who you're becoming yet is uncomfortable. But it's also where the real transformation happens.

In this episode, we're taking you behind the scenes of Chelsea's $75K VIP day and mastermind investment: what led up to it, what it looked like, and the huge mindset shifts that came out of it. We're talking leadership, vision, and why the people who are willing to do the uncomfortable work are always the ones who come out ahead.

The girls discuss:

♡ Why Chelsea's biggest investment this year wasn't about the price tag

♡ What the "river of misery" feels like and why it means you're on your way somewhere

♡ Building your business on a foundation instead of decoration

♡ Why leading with the payoff (not the process) is what gets people to say yes

♡ How investing in yourself changes what you're willing to tolerate

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Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

Follow us on social media:

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

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Mentioned in this episode:

♡ Traction: Get a Grip on Your Business by Gino Wickman

♡ Unreasonable Hospitality by Will Guidara

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

What if ease was never supposed to be the answer?

We chase ease in everything: easy recipes, easy templates, easy content calendars, easy checkout buttons. Our brains are wired to love it. I (Kayla today for a solo ep) actually looked into the science behind it for this episode, and it kind of blew my mind.

If you've ever bought the template, joined the membership, downloaded the freebie... and it still didn't "work" for you, you have to listen to this episode!

Kayla discusses:

♡ Why our brains are wired to crave "easy"

♡ The neuroscience of attention

♡ Why "working with me is easy" should be the message, not "buying a house is easy"

♡ The real reason templates and systems alone won't make your content memorable

♡ The tough questions you need to sit with to build a personal brand that stands out

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

Follow us on social media:

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Mentioned in this episode:

Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here

95% of her business comes from referrals, and she's never paid for a lead. The one thing that has made that possible is relying on a personal brand she's been building consistently since she started.

In this episode, I (Kayla!) sit down with Kristin Sheckler, a Modern Agent member since 2021, mom of four, and Indiana-based agent whose business is proof that showing up as yourself actually works. We get into all of it, how Kristin built her brand from the beginning, why she doesn't believe in balance, and the small, consistent things that have kept her top of mind without burning out.

We love talking about the power of personal branding on Modern Agent Marketing Girls, but this episode is a real-life example of just how it pays off.

The girls discuss:

♡ Why Kristin left corporate behind after her "COVID baby" and got her real estate license (and why Modern Agent was one of the first things she invested in)

♡ What it looked like to build a personal brand when literally no one in real estate was doing it yet

♡ Why her business is 95% referral-based

♡ Not wanting to be a top producer

♡ How Kristin actually manages her days during summer with four kids at home

♡ Her "home of the day" story strategy that takes one second and gets conversations every single time

♡ How she built her email list from scratch

—

Connect with Kristin:

♡ Follow Kristin on Instagram

♡ Subscribe to her newsletter

♡ Check out her freebies and important links

—

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

Follow us on social media:

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday