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Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents cover art

Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

Written by: Chelsea Petersen & Kayla Fox
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About this listen
 Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing GirlsCopyright 2026 Chelsea Petersen & Kayla Fox Careers Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Success
Episodes
  • 99. The Worst Marketing Advice We've Ever Given Agents

    99. The Worst Marketing Advice We've Ever Given Agents
    Nov 10 2026

    We’ve spent almost 100 episodes telling you to build a B-roll bank, post local reels and tie them back to real estate, and save the feed makeover for later. Then this week, in one-on-one conversations with our mastermind girls, we caught ourselves saying the exact opposite.

    “Don’t worry about face to cam yet.”

    “Go back and update your old reel covers.”

    And even…

    “Stop taking B-roll.” (!!!)

    None of this advice is wrong, but neither is the advice we usually give because marketing advice is never one-size-fits-all. In this episode, we’re covering the “worst advice” we’ve given agents lately and why it made perfect sense for them. You’ll leave with the questions to ask yourself before you take anyone’s advice (ours included).

    The girls discuss:

    ♡ The “worst advice” we’ve given agents lately, and why it was exactly right for them

    ♡ Mastering your strengths beats starting a new race

    ♡ How to take advantage of the cards you were dealt

    ♡ Why every piece of content still needs a strategy and a call to action woven in

    ♡ The questions to ask yourself before taking any marketing advice

    ♡ Why future you (the one who’s done cold calling, open houses, and paying for leads) should be making your decisions now

    —

    Subscribe to this show to stay up to date and get the latest episodes!

    CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

    Download our free guide, Personal Brand by Friday, here!

    Follow us on social media:

    @modernagentmarketinggirls

    @modernagentsocialclub

    Follow Chelsea Petersen: @hichelseapetersen

    Follow Kayla Fox: @yourhomegirlkayla

    LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

    This episode was edited by Adrienne Cruz.

    Mentioned in this episode:

    Join Modern Agent Social Club!

    Modern Agent Social Club is where ambitious agents learn how to build a memorable brand, create strategic content, and become the obvious choice in their market.

    Modern Agent Social Club
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    41 mins
  • 98. Too Busy to Market Your Real Estate Business? Let’s Fix That.

    98. Too Busy to Market Your Real Estate Business? Let’s Fix That.
    Nov 3 2026

    “I’ll get serious about my marketing once the holidays are over.” “Once the kids are back in school.” “Once things calm down a little.”

    Put a finger down for every one of those sentences that sounds familiar to you!

    It’s only me, Kayla, today, and if anyone’s ever been busy, it’s me! I have four kids, a football coach for a husband, and a completely full calendar. But still, I treat my marketing as essential as breathing, because marketing is the heartbeat of a business! And I can’t wait for things to ever slow down because I’ll be waiting forever.

    In this episode, I’m walking you through five ways to rethink the time you already have, so your marketing fits into the pockets of your day instead of demanding hours you don’t have.

    Kayla discusses:

    ♡ Most of your marketing should fit into the pockets of your day (18 minutes a day, max!)

    ♡ How to turn what you’re already doing into content

    ♡ Why knowing your brand is like having a capsule wardrobe for your content

    ♡ Why every piece of content is a small trust deposit, not a masterpiece

    ♡ How repeating yourself leads to recognition

    ♡ Where to find support

    —

    Subscribe to this show to stay up to date and get the latest episodes!

    CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

    Download our free guide, Personal Brand by Friday, here!

    Follow us on social media:

    @modernagentmarketinggirls

    @modernagentsocialclub

    Follow Chelsea Petersen: @hichelseapetersen

    Follow Kayla Fox: @yourhomegirlkayla

    LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

    This episode was edited by Adrienne Cruz.

    Mentioned in this episode:

    Free Masterclass!

    Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST

    Free Masterclass
    Show More Show Less
    34 mins
  • 97. The 3 Belief Shifts You Need To Attract Ridiculously Good Leads On Instagram

    97. The 3 Belief Shifts You Need To Attract Ridiculously Good Leads On Instagram
    Oct 27 2026
    My friend Sally went on a date with a guy named Austin. They were set up by friends and both were really excited, but Austin so badly wants to settle down and get married that he decided to nail this date and convince her he’s marriage material. So at dinner he tells her what college he went to, that he was captain of the football team, his GPA, medical school, the really nice house he built, all the cool vacations he goes on.Meanwhile, Sally’s sitting there thinking, when are you going to ask me something about myself? Do you think they went on a second date? Of course not!Now take a look at your Instagram feed. Just listed, just sold, here’s how I can help you buy, here’s how to work with you, here are the areas I serve, here’s three steps to buying… If that’s most of what you post, you’re Austin at dinner. What’s in it for the person on the other side of the screen?Today I’m sharing 3 beliefs you need in order to get the most results possible from Instagram. I really wanted a Halloween episode, and the closest I’ve got is this: if you don’t believe them, that’s very scary, because you’re spending so much time on content that isn’t working as hard for you as it could.Chelsea discusses:♡ Attracting clients isn’t about convincing people you’re a good agent♡ The upstairs party vs. the downstairs party (a metaphor because you know we love them)♡ What a brand is, and why it’s not primarily about your color palette♡ Content gets you seen, but your brand gets you remembered♡ Documenting your day helps you uncover the patterns that make you memorable♡ The Modern Agent Content S’more that helps you stop overthinking every post—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: The Comfort Crisis By Michael EasterThis episode was edited by Adrienne Cruz.Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass
    Show More Show Less
    47 mins
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