In this episode of the podcast, we kick off 2026 with Brooke Dukes — author, executive coach, and founder of BMD Consulting and Success by Design Club. Her book, ‘Burn On, Not Out’, is her personal narrative that led to the creation of her business focused on empowering high-achieving leaders to conquer burnout through human design and purpose alignment.

The realization that Brooke, as a corporate high-flyer, was risking it all, including flying at eight months pregnant for the sake of large bonus led to a More Elephant epiphany and has evolved into a mission blending behavioral science, neuroscience, and ancient wisdom to foster fulfillment over frenzy.​

Success by Design Club is more than a community; it's a lifeline for leaders who feel they are on the hamster wheel. The ‘Club’ offers monthly coaching, resources, and tools such as the GRACe communication framework, to intersect personal purpose with professional wins.

In the episode, Brooke recounts her pivot from Fortune 100 burnout to network marketing to insurance sales to consulting for giants like Quicken Loans to now channeling myriad lessons into small business leaders craving conscious culture.​

We explore human design's blueprint for deconditioning trauma-driven hustle, balancing masculine-feminine energies, and how Brooke’s Culture Compass assessments guide company transformation. Brooke's path highlights resilience, intuition trust, and slowing down to ignite genius.​ She is continuing to Burn On by helping others identify the signs and prevent Burn Out.

Key More Elephant Takeaways in this Episode:

• Brooke reveals her "More Elephant moment" — preterm labor on a corporate jet exposing value misalignments from childhood trauma, fueling her exit to entrepreneurship.​
• Brooke demystifies human design as a DNA blueprint from neutrinos and ancients, revealing purpose, genius, and deconditioning for flow over grind.​
• Brooke details Success by Design Club for coaching, GRACe rapport-building, and Culture Compass to craft inner-outer success.​
• and more…

In this episode of More Elephant, we sit down with Jorge Perez — the Venezuelan-American designer and entrepreneur behind Betsy Moss, a women’s ready-to-wear brand celebrated for its effortlessly sexy yet chic resort wear. What began as a childhood game of dressing up with his sister has evolved into a thriving fashion house that blends Miami’s vibrant energy with the elegance of Venezuelan culture.

Betsy Moss is more than just a clothing line; it’s a lifestyle brand that empowers women to feel glamorous and beautiful, whether they’re relaxing or entertaining. Jorge shares the story of his hands-on apprenticeship in the fashion industry, the challenges of scaling a brand in a competitive market, and the pivotal moments that shaped Betsy Moss’s journey.

We dive deep into the entrepreneurial spirit that drives Jorge, the importance of authenticity in design, and the vision for expanding Betsy Moss into new markets and product lines. We explore the impact of global supply chain issues, the evolution of production strategies, and the role of social media in amplifying the brand’s reach.

From navigating the complexities of international manufacturing to embracing the power of organic content, Jorge’s journey is a testament to passion, resilience, and flair.

Key More Elephant Takeaways in this Episode:

• Jorge discusses how his Venezuelan heritage and upbringing in Miami influenced the aesthetic of his collections, blending resort wear, lifestyle, and vacation vibes.
• Jorge shares his path from marketing intern to hands-on apprenticeship in the fashion industry, emphasizing passion and drive as the keys to his success.
• The conversation covers the challenges of launching and scaling a fashion brand, including navigating production, quality control, and distribution networks.
• …and more

In this episode of More Elephant, we sit down with Riley Gibson and Nader Akhnoukh, the founders of Wildly Virgin — a small-batch Portuguese olive oil producer and recent Gold Medal Winner at the prestigious New York International Olive Oil Competition [NYIOOC] world olive oil competition.

Beloved by customers, top chefs, and olive oil experts, Wildly Virgin was born from burnout, curiosity, and a desire to do work that feels real again. What started as two tech founders craving something tangible led them deep into Portugal’s ancient groves and into relationships with families who still make olive oil the traditional way.

We talk about how they each fell down the olive oil rabbit hole and uncovered one of the world’s best-kept secrets: Portugal produces extraordinary olive oil that most Americans have never tasted. Riley and Nader walk our audience through the reality behind the industry, what it takes to import something handmade into the U.S., and the challenge of honoring the farmers, the craft, and the land while building a brand from scratch.

At its core, their journey is about starting small, following curiosity, and choosing work that brings joy. Nader and Riley source directly from Portugal’s top small-batch producers—farmers they know personally, who obsess over soil health, harvest timing, and varietal character. These makers don’t just produce olive oil—they live it. No middlemen. No mass production. Just authentic relationships and exceptional oils.

If you’ve ever wondered what a real, purpose-led pivot looks like — one rooted in craft, connection, and a little bit of magic — this episode is exactly that.

Key More Elephant Takeaways in this Episode:

• Discover how Wildly Virgin prioritizes quality, transparency, and storytelling—offering olive oil that’s not only delicious but also rich in health benefits, thanks to early harvests and careful production.
• Why most olive oil isn’t what you think it is — and how Portugal protects the real thing
• The founders explain their leap from building software to importing and bottling olive oil, highlighting the challenges and joys of sourcing directly from small Portuguese farmers with centuries-old traditions.
• …and more