In this episode of More Elephant, we sit down with Riley Gibson and Nader Akhnoukh, the founders of Wildly Virgin — a small-batch Portuguese olive oil producer and recent Gold Medal Winner at the prestigious New York International Olive Oil Competition [NYIOOC] world olive oil competition.
Beloved by customers, top chefs, and olive oil experts, Wildly Virgin was born from burnout, curiosity, and a desire to do work that feels real again. What started as two tech founders craving something tangible led them deep into Portugal’s ancient groves and into relationships with families who still make olive oil the traditional way.
We talk about how they each fell down the olive oil rabbit hole and uncovered one of the world’s best-kept secrets: Portugal produces extraordinary olive oil that most Americans have never tasted. Riley and Nader walk our audience through the reality behind the industry, what it takes to import something handmade into the U.S., and the challenge of honoring the farmers, the craft, and the land while building a brand from scratch.
At its core, their journey is about starting small, following curiosity, and choosing work that brings joy. Nader and Riley source directly from Portugal’s top small-batch producers—farmers they know personally, who obsess over soil health, harvest timing, and varietal character. These makers don’t just produce olive oil—they live it. No middlemen. No mass production. Just authentic relationships and exceptional oils.
If you’ve ever wondered what a real, purpose-led pivot looks like — one rooted in craft, connection, and a little bit of magic — this episode is exactly that.
Key More Elephant Takeaways in this Episode:
- Discover how Wildly Virgin prioritizes quality, transparency, and storytelling—offering olive oil that’s not only delicious but also rich in health benefits, thanks to early harvests and careful production.
- Why most olive oil isn’t what you think it is — and how Portugal protects the real thing
- The founders explain their leap from building software to importing and bottling olive oil, highlighting the challenges and joys of sourcing directly from small Portuguese farmers with centuries-old traditions.
- …and more