• Aykut: https://www.linkedin.com/in/aykutbal/
• Cansu: https://www.linkedin.com/in/cansutetik/
• Kaan: https://www.linkedin.com/in/kaan-uyan%C4%B1k-35780519a/

In this episode, Derric Haynie, CEO and Co-Founder of Ecommerce Tech joins Daniele Di Nunzio, VP of Sales to discuss the latest hype in eCommerce: Shoppertainment. Digging deeper into this new trend born in Southeast Asia, Derric and Daniele talk about what makes shoppertainment a significant trend to follow while also sharing their ideas (and sometimes disagreeing) on what it all means for the eCommerce businesses all around the world, how brands can enrich their tech stacks to benefit this new strategy and engage better with their shoppers.

• Derric Haynie, “The Tools Guy,” is CEO and Co-Founder of EcommerceTech. Their new tool, aptly called “Toolbox,” helps merchants track and manage all of their SaaS spend and tools, build their technology roadmap, and hold their tools accountable for their performance. His unique vantage point on the Commerce Enablement industry allows him to make bold predictions on the trends and innovations impacting merchants’ daily lives.Half of his day is spent reviewing tech tools, and the other half is talking with merchants to help them discover which solutions are right for them. When he’s not doing that, you can find him speaking, networking, or grabbing a drink at any of your favorite Ecommerce events.

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• To learn more about Storyly, visit https://www.storyly.io/

Significant gender inequalities persist globally in areas such as access to education and healthcare, pay parity, and representation in leadership, on top of problems such as experiences of violence and discrimination. According to WEF, it will take more than 132 years to close the gender gap worldwide - a number that peaked following the pandemic.

Yet, improving gender equity is the key driver to achieving individual, social, and economic prosperity, and addressing and meeting women’s health needs is an imperative part of it. The digital age bears vast opportunities, and technology can play a vital role in tackling inequalities and generating positive change.

In this episode of More Than A Circle series, Storyly's Customer Engagement Team Lead Nurçin Turgut discusses how mobile technologies can help improve women’s health and close the gender gap, together with Natasa Ravlic, Chief Product Officer of Grace Health, the #1 trusted women’s health app across Africa.

Visit https://www.storyly.io/ to connect with us.

The digital economy boomed during the pandemic. Whether it was shopping or food delivery, eCommerce soared to record levels and helped many get through the tumultuous days of the pandemic. Then, 2022 brought new challenges: Escalating conflicts, higher inflation rates, and consumers cutting back on spending… Yet, times of crisis can yield great opportunities for smart actors.

Now in 2023, the recession-ridden market, rising user acquisition costs, and shrinking budgets push eCommerce players to get creative with their marketing strategies. A robust game plan to build better, stronger, long-lasting customer relationships is vital for survival and growth.

In this first session of our More Than A Circle, our guests are premium nutrition and wellness brand OLLY’s DTC Manager Jennifer Peters, and Storyly’s CRO Soner Şensoy. And together, we will dig deeper into the eCommerce landscape and the marketing strategies to navigate, survive and thrive in a tough economy.

This episode dives into the mechanics and momentum behind TikTok Shop-a platform that’s redefining how consumers discover and buy products within social environments. Joining us is social commerce expert Päivi Korvela to unpack TikTok Shop's unique value proposition, why it's resonating with both founder-led and enterprise brands, and what this means for the future of digital commerce.

In this episode, we dive into the rise of video commerce and how it's reshaping the way brands connect with customers. We explore different video commerce formats, what it takes to create content that truly drives conversions, and how brands can build the right internal structure to support it. We also discuss how to approach platform strategies, measure real ROI, and avoid common mistakes. Finally, we take a look at the future of video-led shopping experiences.

Neha Agrahari

Irem Isik

In this episode, we dive into how ambitious businesses can test new ideas during Black Friday with our guest, Peter Murphy Lewis, an expert in delivering strategic marketing solutions. We explore key strategies for experimenting with marketing channels, A/B testing creative assets, launching new products, and adapting in real-time to maximize ROI.

Strategic Pete

Peter Murphy Lewis | Linkedin

Growth Mentor

In this episode, we dive into the connection between Black Friday and sustainability with Tam Hussey, founder of Halo by Design. We discuss how BFCM can be a driver of sustainability. Tam also shares insights on how brands should support digital platforms to effectively change consumer behavior, the importance of showing—not just telling—when it comes to sustainable practices, and how marketers can become leaders in promoting sustainable behaviors.

Halo by Design

Tam Hussey | LinkedIn

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