A concert kiss cam clip, a few seconds of shocking footage, and suddenly, a company’s leadership, employee trust, and public credibility are all on the line. In this Move the Stairs episode, we break down the “Astronomer” viral moment through the lens of Brand Protection PR; what to do first, why silence invites the internet to fill in the blanks, and how to communicate clearly when the crisis is personal but the fallout is corporate. We also dig into the crisis planning that most companies forget, employee-first communication, succession planning, and getting a credible statement out fast enough to stop rumor-driven narratives from taking over.

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Journalists are walking, talking "skill sets", even if they’ve never been told that out loud. In this unique episode of the Move the Stairs Podcast, we talk candidly about our team's experience transitioning from news to PR, and what worked when moving on from the newsroom. By listening to this podcast, you'll learn how to: - Lead with your skills (not a job title) - Use 15-minute networking interviews to expand your network - Prioritize warm introductions over “spray and pray” applications. And if you’re stuck on "how do my skills map to this role," we share a simple AI-driven exercise to pressure-test your fit against any job description, identifying gaps before you ever walk into an interview.

Six in ten business owners say they’re confident they’d handle a crisis well. Yet more than 70% admit they don’t even have a plan. It’s an unlikely mix, confidence without a playbook, and it can turn into a real problem the moment something goes sideways. In this Move the Stairs livestream, the M&C team breaks down why that confidence can evaporate overnight, especially when one frontline moment becomes a viral story. They unpack the real-life Senica rooftop bar incident in San Diego, where a tipping confrontation sparked a Reddit firestorm, triggered review bombing, and spiraled, all without any visible response from the brand. Listen in and walk away with a practical approach for forecasting common crisis scenarios, responding fast without pouring gasoline on the situation, and building the kind of trust that protects your reputation when the internet turns up the volume.

When hurricane-force winds threaten a planned power shutoff, you have a narrow window to act before the powers that be flip the switch, and your message gets blown away. In this Move the Stairs episode, Erica Ferris (Director of Marketing, Monarch Casino Resort Spa) breaks down how Monarch Casino prepared for a 36-hour outage in Black Hawk with a clear, fast-moving plan highlighted by early, intentional communication (being specific about what’s open and closed at the resort), prioritizing guest and team safety, and supporting the wider community despite not knowing if the power would be turned off. And because Monarch moved quickly, addressing guests, Team Members, and the community through multiple media channels, the result wasn’t just “good crisis comms.” It was a clear proof point of a resilient company and of trust-building in real time, when it mattered most.

What do Colorado roots, West African honey, and the Denver Broncos have in common? Omar Lababidi.

In this Move the Stairs episode, the founder and CEO of Goldswarm Honey shares how one spoonful of honey on a trip in Nigeria sparked a mission to bring it to the world. He unpacks the sustainable, farmer-first model behind Goldswarm Honey, which trains smallholder beekeepers, while protecting forests and building credibility through strategic partnerships. That mission has come full circle in Colorado, where Goldswarm Honey is now featured in Breckenridge Distillery’s Denver Broncos Limited Edition Honey Whiskey. For Omar, it’s more than a product win; it’s a meaningful homecoming that connects his Colorado roots to the livelihoods of Nigerian farmers.

Listen in as he explains how he’s using this momentum to deepen the cultural and economic bridge between Nigeria and the U.S. with raw authenticity.

In this captivating episode of Move the Stairs, take notes as Deanna Campos-Miller, Director of the Campos Foundation, recounts a standout moment when a student-built robot unexpectedly went rogue during a live TV segment. Watch as she masterfully turns this potential mishap into a teachable moment, showcasing the excitement and unpredictability of STEM education – A true "Move the Stairs" moment. You'll also hear how Deanna's journey of overcoming the challenges of growing up in an underserved part of town with a single mom led her to champion STEM initiatives for underrepresented and female students. This episode not only highlights her personal resilience and authenticity that shines bright with the mission of the Campos Foundation but also serves as a masterclass in navigating live media surprises with grace and strategic preparation through Insider Media Relations.

In this episode of the Move the Stairs podcast, we speak with Lindsey Larson, founder of Pictours Paris Photography, who turned a dream of living in the City of Lights into a thriving business. From navigating international bureaucracy red tape to capturing perfect moments for clients, Lindsey shares her journey of determination and resilience. Discover how she leverages word-of-mouth PR, intentional social media strategies, and brand loyalty to build her business while balancing family life. Plus, hear her inspiring “Move the Stairs” moment that turned COVID challenges into creative opportunities.